Consumer Products - Case Study 1

Wed, 22 July 2020 3:46

Requirement

One of the leading refrigerator brands in the world based out of Italy sought a detailed analysis of the global portable fridge market, emphasizing the revenue generated by its competitors and compact fridge configuration wise revenue distribution.

Solution

Private companies do not disclose financial information; hence, providing private companies' revenue estimations was a challenging task. However, through extensive primary research with industry experts and knowledge brokers across the globe, Straits was able to provide insightful data. The report covered import-export analysis, revenue by competitors, leading distributors/importers/ exporters, the market size by each country, and country-specific current and future market trends. The study was conducted in several phases, which are briefly discussed below.

Thorough Secondary Research to Understand Market Dynamics

The report was initiated with thorough secondary research to study the fundamental aspects of the market, including drivers, restraints, challenges, opportunities, and technology trends. A comprehensive study on company profiles was later prepared to understand the product portfolios using the product mapping tool. 

Compiling Data Collected from Primary and Secondary Research

During the next phase of the study, information on market size, company market shares, and growth rate and its factors were collected through comprehensive primary research. Subsequently, secondary and primary research outcomes were validated through interviews with industry experts and knowledge brokers across the globe.

Tracking Sales Data for Companies Operating in the Market

The five leading companies accounted for more than half the market share; hence, we specifically focused on those companies. Our team connected with several retailers, distributors, and dealers to gain insights on sales data by product and company. Later, with the help of various statistical tools, the data on product sales for the global market was estimated.

Conclusion

The report's insights helped the client rebrand its product and gain a more extensive consumer base. Our analysis also included consumer demographics and behavior, which helped the client focus its marketing campaigns and research activities. The report provided market estimates and forecasts for each product segment at a country level for 2016–2027. The market size (both revenue and units) was derived using a top-down and bottom-up approach, and the market share of companies operating in the global portable fridge market.