Consumer Products - Case Study 4

Wed, 22 July 2020 3:57

Requirement

A leading Italy-based kitchen appliances player sought a comprehensive analysis of the European kitchen ranges market, including company profiles, sales, distributors, and country-wise revenue, and units sold.

Solution

The study was conducted in several phases, which are briefly discussed below.

Exhaustive Secondary Research to Assess Market Trends

We conducted secondary research to gain information about market dynamics, such as drivers, challenges/risk, opportunities, technology advancements, and competition intensity. Further, key players in the market were profiled to understand product dynamics, their distribution network, regional presence, and marketing strategies.

Primary Research to Validate Available Data

The study was limited to the European market; therefore, most of the primary interviews were conducted from Germany, Italy, France, and Spain. The market share of companies, pricing analysis, marketing strategies, and country-level market data was studied in primary research.

Additional Customization: Italy Export Analysis

A dedicated section on the export analysis was included in the report, as per the client’s requirement. Italy is one of the leading exporters of kitchen ranges and is known for its extensive and modern kitchen ranges worldwide.

Market Estimates and Forecasts

We provided a country-level market size and forecast in revenue and units for the period 2017–2029. The data triangulation method was used for market engineering, which involves top-down, bottom-up, and mixed approaches and company market share analysis.

Conclusion

Our suggestion and detailed analysis of Brexit and other developments in Europe, combined with potential end-users and suppliers, helped the client identify alternative opportunities and new markets in Europe. Our report also helped the client understand market trends at the country level, growth factors, restraints, and competitive landscape and strategies.