Food & Beverage - Case Study 3

Wed, 22 July 2020 4:11

Requirement

An investment firm wanted to invest in a company in the food and beverage services sector and sought insights into market potential. 

Solution

The client wanted insights into the leading competitors and potential of the global coffee pods market. We conducted a detailed market assessment, which included market estimates and forecasts for every region and country. Also, we surveyed the potential end-users and distribution channels profitable for the market.

Initial Secondary Research and Evaluating Client Requirements

Our team had a detailed conversation with the client to provide concise market information and decide the report's flow. Understanding any market requires a basic understanding of the industry; thus, our team conducted secondary research. We studied journals and news articles to identify the factors affecting the market, learn about consumer behavior, and understand the manufacturing of coffee pods.

Primary Research and Interviews

We conducted primary interviews with industry experts and knowledge brokers to validate that data extracted from secondary research and understand the micro and macro-economic factors affecting the market.

Analyzing Trends, Strategies, and Geopolitical Factors

Understanding the external factors affecting the market is essential for the estimation and forecasting of numbers. The report was focused on consumer behavior as it was among the primary factors influencing the market. The study of geopolitical factors was also critical in understanding the continuation of raw materials and price estimation. 

Conclusion

Our report helped the client understand the market trends, developments, competitive landscape, and key players' strategies. It also provided recent trends in the coffee pods market to shed light on consumer preference, enabling the client to develop products accordingly.