3G Technology Becoming a Dominant Enterprise Mobile Device Technology in LAMEA

Mon, 13 May 2019 6:45

With bring your own device (BYOD) policy, organization become susceptible to huge security risks such as lost/stolen devices, data theft, and compromised data. Therefore, enterprise mobile device Solutions is being widely employed to secure employees' laptops, tablets, smartphones, and other devices that are being used in the workplace. Mobile device management software usually used along with additional tools such as mobile application management (MAM).

Segmental Insights

The global enterprise mobile device market is segmented by solutions, devices, and industries.

Based on solution, the market is segmented into data security, device security, network security, and others. With the increasing enterprise mobility devices, employees are relying on personal apps such as file sync and sharing tools for work purposes, which further increases the risk of data loss and potential breaches. Thus, data security is the major concern for the enterprise mobility devices.

On the basis of devices, the market is segmented into smartphones, laptops, and tablets. According to Cisco’s study employees felt more balanced in their professional and personal lives when they were allowed to bring their own smartphone devices to work, thereby offering a potential growth to the smartphone segment.

Based on industries, the market is segmented into BFSI, manufacturing, telecom, retail, healthcare, and others. In BFSI, it is essential to check various security aspects including authentication, authorization, data confidentiality, secure data clean-up, local data transfer prevention, connection encryption, operating system security check, jail-break/rooted device check, and others. For instance, United Bank, U.S. has started using VMware AirWatch from 2016 for securing its data on mobile devices for ensuring security and compliance to keep sensitive bank data safe.

Regional Insights

Geographically, the global enterprise mobile devices market is segmented into four regions: North America, Europe, Asia Pacific, and Latin America and the Middle East & Africa (LAMEA).

North America is observing enterprise mobile device becoming a top priority of any large enterprises in North America for workforce mobilization and customer engagement. Moreover, growing number of mobile subscribers in North America is likely to drive the enterprise mobile device market during the forecast period.  For instance, according to a new GSMA study, North America is dominating the global 4G and smartphone market and is expected to switch to 5G networks and services in the coming few years.

Europe is one of the promising regions for enterprise mobile device market due to rising inclination towards unified digital workforce across various sectors. According to the head of Citrix, enterprise mobility solution is being adopted much faster in Europe than the U.S.  Additionally, growing number of FinTech and InsurTec Company across the region also boosting the growth of the market.

Asia Pacific has the presence of leading cloud solution providers such as Google, Amazon, Microsoft, and Alibaba are competing to add the cloud zone across the region so as to meet the increasing demand for cloud-based solutions, which is likely to enhance the enterprise mobile device market

Most of the governments in the LAMEA region have heavily invested in the development of smart cities project and rapid adoption of mobile broadband, which are offering opportunities for the enterprise mobile device market. Also, in LAMEA 3G is becoming the dominant mobile technology and it is likely to boost the market growth in this region in the coming years.

Key Players

Some of the key players in the global enterprise mobile devices market are Honeywell International Inc., IBM Corporation, Cisco Systems, Inc., Oracle Corporation, Huawei Technologies Co., Ltd., Microsoft Corporation, BlackBerry Limited, AT&T INC., Samsung, AirWatch (VMware, Inc.), MobileIron, Inc., and Apple Inc

Competitive Landscape

IBM Corporation acquired Red Hat for USD 34 billion to offer open hybrid cloud solution to unlock the value of the cloud for business including security and portability across multiple cloud network.

Cisco Systems, Inc., acquired Duo Security to increase portfolio Integration of Cisco's network, device, and cloud security platforms. Duo's zero trust authentication and access products would enable Cisco customers to easily and securely connect to any application on any network device.

Enterprise Mobile Devices Market Segmentation

By Solution

  • Data security
  • Device security
  • Network security
  • Others

By Devices

  • Smartphones
  • Laptops
  • Tablets

By Industries

  • BFSI
  • Manufacturing
  • Telecom
  • Retail
  • Healthcare
  • Others

Regions Covered:

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
    • Brazil
    • Saudi Arabia
    • South Africa
    • Rest of LAMEA