Class B Motorhomes – An Evolving Class of Recreational Vehicles

Thu, 25 July 2019 5:49

While recreational vehicles (Motorhomes ) have several strong markets, Canada is the most prominent. The country is the largest export destination for several manufacturers, according to the International Trade Association (ITA). 41% of all recreational transportation exports, which include class B motorhomes, are sent to Canada. The second-largest market for motorhomes is Belgium – a leading transshipment point for Europe. Other significant markets for Motorhomes are Australia, Mexico, Japan, China, and Brazil.

The U.S. to Spearhead Growth in North America, Producing Twice as Many Motorhomes as All Other Countries Combined

The U.S. is the largest producer of Motorhomes around the globe; the country produces more than twice as many Motorhomes as compared to the rest of the world combined. Currently, the domestic demand for class B motorhomes is on an upward trend, with an increasing number of customers reaching an age when they want to travel and camp more. According to the International Trade Association (ITA), historically, middle-income consumers aged between 55 and 64 years accounted for high rates of motorhomes  ownership; however, at present, customers aged between 35 and 54 are emerging as the largest buyers of motorhomes. An estimated 9 million households own Motorhomes in the U.S.

Europe to be the Second Largest Market for Class B motorhomes, Accounting for 25% of the global market  

Europe is pegged to be the second-largest Class B motorhomes  market. According to our analysis, in 2015, countries with the highest Class B motorhomes were Germany (4.5 thousand units), France (2.8 thousand units), Spain (0.7 thousand units), and the U.K. (1.8 thousand units). Additionally, Europe constitutes about 25% total share in the global market, thereby presenting lucrative opportunity backed by growing recreational trends and activities

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Emerging Markets in Asia-Pacific to Offer Significant Opportunities for Key Motorhomes  Manufacturers

The growing middle-class population with an increasing disposable income across several countries, particularly emerging markets, offers tremendous opportunities for prominent motorhomes  manufacturing countries such as the U.S. Additionally, Asia-Pacific has been witnessing a considerable rise in the number of consumers interested in camping and the motorhome lifestyle, particularly in South Korea, Japan, and China. The region, thus, is expected to present strong growth opportunities for players in the class B motorhomes market.

South America to Offer Growth Opportunities for Motorhome Exporters in the Future

South American regions such as Colombia and Chile do not possess campgrounds for motorhomes; however, several local companies that sell Motorhomes are obseMotorhomes ed to be in partnerships with the Free Trade Agreement (FTA) so that their vehicles are allowed in campgrounds. This is establishing a potentially favorable market for motorhome export countries in the long term.

The Middle East & Africa Region – A Small but Significant Shareholder

The Middle East, comprising Saudi Arabia, the United Arab Emirates (UAE), Kuwait, Oman, and others, despite being a relatively small market for motorhomes, exhibits strong demand for high-end products on account of the evolving consumer preferences and tastes in the region.

Key Players

Some of the key players in the market are THOR industries, Coachmen MOTORHOMES , Winnebago Industries, Inc., REV Group, Knaus Tabbert, Hobby-Wohnwagenwerk, Ing. Harald Striewski GmBH, Dethleffs GmBH & Co. KG, the Swift Group, and ADRIA MOBIL. In June 2017, the REV Group launched a brand new lineup of RV class B diesel motorhomes, the American Patriot.

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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