Clean Hands Save Lives: The Liquid Hand Wash Market Expected to Gain Traction with Rising Awareness about the Importance of Personal Hygiene

COVID-19 & the Extensive Use of Liquid Hand Wash

Liquid hand wash is an anti-bacterial liquid soap formulation that destroys bacteria or viruses or inhibits their growth. Liquid hand washes are available in different formulations for children, adults, and those with sensitive skin. Rising consumer consciousness has increased the demand for organic liquid hand washes.

The recent COVID-19 pandemic has bought the world to a standstill, with positive cases surpassing 2,084,735 as of April 16, 2020, which has led to the panic buying of essential goods, liquid hand washes included. Governments all over are trying to form a long-term habit of hand hygiene to mitigate the impact of viruses- and bacteria-induced illnesses and diseases.

The panic buying of liquid hand wash has created gaps in production capacities, with manufacturers struggling to meet this unforeseen demand. The burgeoning demand has seen countries place a cap on the number of liquid hand wash bottles that a customer can buy. The pandemic has also prompted a shift from traditional sales channels, such as medical stores and supermarkets, which used to dominate the sale of liquid hand washes, to online retail.

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Commercial Segment to Record a Significant Growth Rate during the Forecast Period

In the commercial segment, including restaurants, institutions, and industries, among others, it is imperative that employees maintain high levels of hand hygiene to prevent illnesses. Food and restaurant industries need to maintain high levels of hygiene and usually order liquid hand wash solutions in bulk. As per the National Restaurant Association, the U.S. restaurant industry’s estimated sales for 2020 is USD 900 billion. There are more than 1 million restaurants in the U.S. alone, and they employ 15.6 million people.

Asia-Pacific was the fourth fastest-growing region in the global food industry. Rising disposable income and the changing preference of dining outside more drive the regional market. Japan, Hong Kong, and South Korea have a high frequency of dining out and a spending pattern similar to that of western countries.

Liquid Hand Wash Market Key Players

  • Reckitt Benckiser Group plc.
  • Procter & Gamble
  • 3M
  • Lion Corporation
  • GOJO Industries, Inc.
  • Kao Corporation
  • Godrej Consumer Products
  • Bluemoon Bodycare
  • Pental Products
  • Unilever
  • Caroll Clean
  • Kimber Clarke Corporation

Liquid Hand Wash Market Segmentation

By Nature

  • Organic
  • Conventional

By End Use

  • Household
  • Commercial
    • Hospitality Industry
    • Healthcare Industry
    • Others

By Distribution Channel

  • B2B
  • B2C
    • Store-Based Retail
    • Hypermarket & Supermarket
    • Convenience Store
    • Online Retail

By Region

North America

  • The U.S.
  • Canada
  • Mexico


  • Germany 
  • France
  • Italy
  • The U.K.
  • The Rest of Europe


  • China 
  • India
  • Japan
  • South Korea
  • Australia
  • The Rest of APAC

Central and South America and the Caribbean 

  • Brazil
  • Argentina
  • Colombia
  • The Rest of Central and South America and the Caribbean 

The Middle East

  • Saudi Arabia
  • The UAE
  • Qatar
  • Oman
  • Turkey
  • The Rest of the Middle East


  • Nigeria
  • South Africa
  • Rest of Africa

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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