Couscous is a versatile ingredient that can be used as a side dish in several types of classic dishes. Couscous is a form of tiny pasta that is made up of wheat or barley, durum wheat is grounded, moistens and then tossed with fine wheat flour till it forms tiny round balls. Couscous is very popular in North America as it can be cooked instantly. Moroccan couscous, Lebanese couscous, and Israeli couscous are the prominent types of couscous that are available in the global market.
Rising launch of healthy and premium product offerings owing to rising health consciousness among people is expected to offer potential growth opportunities for the couscous market. The rising focus of the manufacturers to expand their product portfolio and geographical expansion by entering into a new market further provides lucrative growth opportunities for the global couscous market.
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For records, on October 13, 2016- To expand the business in Brazil, Kellogg Co. purchased Brazil’s Parati Group for about USD 430 million. This acquisition of Kellogg Co. is the largest South America and will expand its presence in emerging markets that include Brazil.
Rising income of the middle class group and rapidly changing lifestyle will attribute the growth of couscous market. In addition, change in food consumption patterns raises the demand for the convenient food which will drive the market growth positively for the couscous market. Moreover, easy availability of raw materials such as rice, maize, and others are widely grown across the world which is further projected to fasten the market growth for couscous market.
The market of the couscous market is consolidated by the presence of strong players such as Bia S.p.A., Usdurum, Near East (Golden Grain Company), DARI, Belazu Ingredient Company, Wolfys, Ainsley Harriott (Symingtons Ltd), Roland Foods, LLC, Casbah Natural Foods (Hein Celestial Group), and PANZANI (Ebro Foods S.A.)
Couscous Market Segmentation
By Product Type
By Raw Materials
By Sales Channel
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* Customer Behaviour Analysis
* Target Partners
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