COVID-19 Impact on Personal Hygiene to Positively Affect the Feminine Hygiene Products Market

Wed, 27 May 2020 4

The COVID-19 outbreak has generated massive awareness regarding personal hygiene, which is likely to increase market demand. However, the pandemic has also created unprecedented supply-chain disruptions, which will ultimately affect sales for the time being. For instance, China stopped many of its factories that manufacture sanitary pads. According to Feminine and Infant Hygiene Association of India, China fulfills around 10-15% of India’s requirement of sanitary pads. 

Once the situation normalizes, it is expected that the demand for hygiene products, especially hand sanitizers, soaps, and masks, will increase. And this is expected to generate a positive environment for consumer buying of hygiene products such as sanitary napkins.

Product development in the feminine hygiene products market is expected to play a vital role as companies looking for organic and eco-friendly options for raw materials. Also, companies are also focussing on consumer behavior across various regions where cultural factors regarding menstruation are proving to be a significant barrier for the companies.

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Feminine Hygiene Products Market?

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Key Players

Procter & Gamble, Unicharm Corporation, Johnson & Johnson, Kimberly-Clark Corporation, Svenska Cellulosa Aktiebolaget, Edgewell Personal Care, Seventh Generation, Vivanion, Lil-Lets UK Ltd., Essity, Kao Corporation, Glenmark and Hengan International Group Company Limited are some of the key players that are operating worldwide.

Feminine Hygiene Products Market Segmentation

By Usage Pattern

  • Disposable
  • Reusable

By Type

  • Sanitary Pads
  • Tampons
  • Panty Liners
  • Menstrual Cups
  • Others

By Distribution Channel

  • B2B
  • B2C
  • Store Based Retail
  • Hypermarket & Supermarket
  • Pharmacy Stores
  • Convenient Stores
  • Specialty Stores
  • Others
  • Online Retail

By Region

North America

  • U.S.
  • Canada
  • Mexico


  • Germany
  • U.K
  • Italy
  • France
  • Rest of Europe


  • China
  • South Korea
  • Australia
  • India
  • Japan
  • Rest of Asia-Pacific

Central and South America and Caribbean

  • Brazil
  • Argentina
  • Colombia
  • Rest of Central and South America and the Caribbean

Middle East

  • Saudi Arabia
  • Oman
  • Qatar
  • The UAE
  • Turkey
  • Rest of ME


  • Nigeria
  • South Africa
  • Rest of Africa

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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