Graphic films play a crucial role in attracting consumers and in capturing the attention of window shoppers. In today’s competitive retail industry, retailers are using every part of the store to attract interest and build awareness among the consumers. Custom printed floor graphics are incorporated on the floors of the shopping malls, in stores, airports, and exhibition significantly helps in creating brand awareness. The graphic films on escalators of the shopping malls also aid in widespread advertising and have low maintenance costs than the other advertising forms.
This medium has a lasting impact on the shoppers and helps in communicating the message within 30 seconds. Not only in retail stores, but graphic films are also widely used by the entertainment industry for the promotion of movies, series, and TV shows. These factors are projected to drive the growth of the global graphic film market during the forecast period.
Impact of COVID-19 on the Global Graphic Film Market
The outbreak of the pandemic COVID-19 (coronavirus) has led to a halt in operations in the economy due to the nature of the virus. The leaders have projected a drastic economic slowdown due to supply chain disruptions and reduced production across the globe. The coronavirus has adversely impacted the global graphic film market. From the supply side, the shortage in labor and government impositions of lockdown has resulted in lower production of graphic films. The supply disruptions have also resulted in the shortage of raw material procurement for the production. However, the demand for graphic films for signs and displays may rise. To increase the awareness about the measures to be taken to avoid the virus, many corporates, buildings, restaurants, offices, and others may demand graphic films to effectively display these signs.
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Graphic Film Market: Segmentation
" Crucial Insights The Report Provides:"
* Known and Unknown Adjacencies Influencing the Growth of Market
* Explorable Revenue Sources
* Customer Behaviour Analysis
* Target Partners
* Customized Geographical Data Based on Customers as well as Competitors
* Analysis of Market Size and CAGR between the Forecast PeriodsView Full Report Buy This Report Now