Evolving Graphic Film Applications — From Promotions to Signs and Floor Graphics

Fri, 17 July 2020 2:50

Graphic films play a crucial role in attracting consumers and in capturing the attention of window shoppers. In today’s competitive retail industry, retailers are using every part of the store to attract interest and build awareness among the consumers. Custom printed floor graphics are incorporated on the floors of the shopping malls, in stores, airports, and exhibition significantly helps in creating brand awareness. The graphic films on escalators of the shopping malls also aid in widespread advertising and have low maintenance costs than the other advertising forms.

This medium has a lasting impact on the shoppers and helps in communicating the message within 30 seconds. Not only in retail stores, but graphic films are also widely used by the entertainment industry for the promotion of movies, series, and TV shows. These factors are projected to drive the growth of the global graphic film market during the forecast period.

Impact of COVID-19 on the Global Graphic Film Market

The outbreak of the pandemic COVID-19 (coronavirus) has led to a halt in operations in the economy due to the nature of the virus. The leaders have projected a drastic economic slowdown due to supply chain disruptions and reduced production across the globe. The coronavirus has adversely impacted the global graphic film market. From the supply side, the shortage in labor and government impositions of lockdown has resulted in lower production of graphic films. The supply disruptions have also resulted in the shortage of raw material procurement for the production. However, the demand for graphic films for signs and displays may rise. To increase the awareness about the measures to be taken to avoid the virus, many corporates, buildings, restaurants, offices, and others may demand graphic films to effectively display these signs.

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Key Highlights

  • The global graphic film market is growing at an exponential growth rate, registering a CAGR of xx% during the forecast period 2017–2029. The growth of the market is attributed to the numerous applications of graphic films in various industries.
  • The corporate branding sector is projected to hold the highest market share, around 20–30% share. Companies are investing in the incorporation of graphic films on windows and other empty surfaces of the store to capture the attention of people and generate higher sales.
  • North America, owing to the large presence of fastfood chain restaurants and a growing advertisement ecosystem, is a frontrunner in the graphic film business landscape. The increasing demand for on-the-go food and food trucks in the region are also expected to boost the demand in the future.
  • Some of the key players in the global graphic film market are The 3M Company, Avery Dennison Corporation, Hexis S.A., Constantia Flexibles Group, E. I. du Pont de Nemours and Company, CCL Industries, Inc., Dunmore Corporation, Orafol Europe GmbH, Alfatherm S.p.A, Renolit SE, Contra Vision Ltd., Lintec Europe B.V. among many others.
  • In September 2018, Alfatherm SpA entered into a new partnership with the distributor Toppan Interamerica Inc. (TIA) for marketing and promotion of 3D super matt and 2D from SERICA® graphic films in North America.

Graphic Film Market: Segmentation

  • By Polymer Type
    • Polyvinyl chloride (PVC)
    • Polypropylene (PP)
    • Polyethylene (PE)
    • Others
  • By Film Type
    • Opaque
    • Reflective
    • Transparent
    • Translucent
  • By End-User
    • Promotional and Advertisement
    • Architecture
    • Corporate Branding
    • Industrial
    • Automotive
      • Commercial and Fleet Vehicles
      • Transit Vehicle Advertising
      • ATV and Off-Road
      • Personal Vehicles
    • Others
  • Regions
    • North America
    • Europe
    • Asia-Pacific
    • South America
    • Middle-East
    • Africa

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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