GDPR Act in EU to Cater Varied Opportunities for Data Center Cooling Market Growth

Growing computing capabilities in data centers have led to increased power consumption and heat generation. Cooling is a crucial aspect in maintaining optimal performance of data centers and preventing electronic components from heating. The U.S. Department of Energy estimated that data centers in the U.S. consumed about 70 billion kWh electricity in 2017, accounting for about 1.8% of the total electricity consumption in the U.S.

Segmental Insights

The global data center cooling market has been segmented by component, technique, and application.

Based on component, the market can be segmented into solution and service. The solution segment can be further segmented into chilling unit, air conditioner, cooling tower, control system, economizer, liquid cooling system, others. The service segment can be further segmented into installation and deployment, maintenance and support, and consulting.

On the basis of technique, the market can be segmented into rack/row cooling and room-based cooling. The rack/row segment is expected to witness significant growth as this technique provides several benefits to cooling facilities in terms of quality and efficient operating performance and is the ideal choice across industries over conventional cooling devices.

Based on application, the market can be segmented into IT and Telecom, BFSI, retail, energy and utility, collocation, healthcare, and others. The IT and Telecom segment offers varied growth opportunities as the sector has been introduced to technologies such as cloud, big data, and others. Such technological advancements lead to quality outcome and promote development of data cooling centers so as to be flexible as per the industrial operations.

Regional Insights

North America is witnessing significant growth in the adoption of cooling technologies, owing to the various advantages associated with these systems such as minimal investment, low maintenance, and ease of installation. Data center cooling solutions can be installed in servers to manage temperatures and protect electrical devices from damage. Such advantages are the key driving factors for market growth in the region.


Europe is pegged to have immense growth potential in the data cooling center market, with the introduction of the GDPR Act. GDPR is a primary regulation framed by the European Union on data protection and privacy for all individuals. This act mandates vendors to construct data centers in the region and any confidential data will need to be stored in an EU-based data center, which is compelling numerous vendors to increase construction of data centers across Europe. 

The Asia Pacific data center cooling market is primarily driven by the surging requirements for energy-efficient improvements in the IT sector to improve the working life of devices. These issues have led organizations to acknowledge that IT facility costs are a major part of the business budget and operations. Data center cooling is one of the most targeted areas among companies in terms of achieving energy efficiency, as these solutions help in bringing down the costs associated with energy consumption of electrical devices and reduce the adverse effects of environmental impact.

Latin America has been witnessing rapid development of computing power in the region along with surging demand for innovative technologies such as cloud computing, big data analytics, IoT and others across industries to drive efficient industrial operations.

The Middle East and Africa region has observed increased investment focus in the field of IT and communications. Increasing energy costs have led enterprises to seek cost-efficient and energy-efficient IT solutions, which is one of the key drivers for the deployment of data center cooling technologies in the region.

Key Companies

Some of the major companies operating in the global data center cooling market are Schneider Electric Se., Black Box Corporation, Nortek Air Solutions, LLC, Airedale International Air Conditioning Ltd, Rittal GmbH & Co. Kg, Stulz GmbH, Vertiv Co., Asetek, Adaptivcool, and Coolcentric.

In June 2018, Facebook developed a new technology called “StatePoint Liquid Cooling” for cooling data centers, which employs an evaporative cooling method developed with the cooling expert Nortek Air Solutions to reduce water usage by up to 20% in hot climates and about 90% in cooler climates.


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