Beer is prepared from malted cereal grains along with hops and brewed by slow fermentation process by adding yeast. It is consumed on large scale across the globe and is favored by people of all the demographics. Beer has evolved with better ingredients and flavors and in regards to the alcohol concentration as well. Changing taste preferences of new generation and growing popularity of beer across the globe are the key factors driving the global beer market during the forecast period 2019–2026.
According to the Brewers Association, craft beer sales in the U.S. is increased by 5.0% in 2017 as compared to 2016 and import beer and export craft beer is increased by 3.2% and 3.6% respectively in 2017. Growth in beer breweries in Europe has subsequently increased beer production and consumption during 2015–2017. According to the Brewers of Europe, there are around 8,500 active breweries in the Europe and 20 new breweries are starting up production each week. Uprising from the Europe economic crisis, the beer industry of Europe has reached the production volume of 40 billion and is growing onwards.
However, addictive nature of beer and surge in crime rates due to excessive consumption of alcohol are some of the factors which are likely to hamper the market growth during the forecast period 2019–2026.
The global beer market is segmented on the basis of type, category, production, packaging, distribution channel, and region.
Based on type, the global beer market is segmented into ale, lager, malt, stout & porter, and others. Amongst type, ale segment is expected to experience significant growth followed by the stout & porter segment.
Based on category, the market is segmented into popular priced, premium, and super-premium. Popular priced segment amongst category is anticipated to account for optimum share of the market and is forecasted to grow with significant CAGR during the forecast period 2019–2026.
Based on production, the global beer market is divided into micro-brewery, macro-brewery, craft-brewery, and others. Amongst production, craft-brewery segment is expected to grow at high pace owing to the leaning trend towards the craft beer.
On the basis of packaging, the market is classified into PET bottle, glass, metal can, and others. Metal can is expected to grow swiftly owing to the capability of reuse and recycle.
Based on distribution channel, the beer market is segmented into supermarkets, liquor stores, convenience stores, on premises, and internet retailing. Amongst distribution channel, the internet retailing is expected to grow subsequently during the forecast period 2019–2026.
In terms of region, the global beer market is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
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Asia Pacific accounts for largest share of the global beer market owing to the increasing number of breweries in Asia Pacific and rise in the number of young-adult demographics in the region. Annual beer consumption in India is increased by 9.9% in 2016 as compared to 2015. Increasing demand for all types of beer in India due to rising popularity of beer is the key factor driving the beer market in Asia Pacific.
North America accounts for significant share of the global beer market owing to the presence of large number of beer breweries and craft beer breweries in the region. North America along with Central America and Latin America accounted for more than 31.1% share of the global beer market in 2016.
Europe accounted for around 26.0% share of the global beer market in 2016 and is expected to grow significantly owing to the growth of new breweries in the region.
Some of the major players in the global beer market are Beijing Yanjing Brewery, Anheuser-Busch InBev, Carlsberg Group, The Boston Beer Company, Inc., Dogfish Head Craft Brewery, Sierra Nevada Brewing Co., Diageo PLC, Heineken N.V., Squatters Pub, and United Breweries Group.
Beer Market Trends Segmentation
By Distribution channel