Growth in Internet Mobility and Extensive Consumption of Online Data Bolsteringthe Development of Demand Side Platform for Programmatic Advertising Market

The Global market of Demand Side Platform for Programmatic Advertising is projected to progress at a decent pace of growth with major growth is expected in the latter half of the forecast period. The benefits of the Demand Side Platform for Programmatic Advertising technology for digital and online advertising and the availability of ad exchange platforms integrated at one place to develop the market. However the niche product diversity and low amount of awareness regarding software to limit market developments.

Demand Side Platform for Programmatic Advertising solutions also help the customer in targeting its customer reach which help the advertiser to market its product more effectively amongst the customer base which are most likely to convert as its client. The use of Demand Side Platform for Programmatic Advertising aid to the user to target its customers using multiple filter to productively flash its advertisement in front of the target customer base with filters based on Geographic parameter, contextual parameter, the behavioural analysis of the internet user. The ability to effectively tap the potential customers which will help company to elevate its presence and sales in the market. Also, solutions will develop the marketing strategy of the advertiser’s enterprise and help it to cement its foothold in the different regions.

Key Highlights

• The global Demand Side Platform for Programmatic Advertising market is expected to grow at a compound annual growth rate (CAGR) of 22.7% during the forecast period.
• Better market reach through digital advertisement and ability to connect with target customers are the factors which are promoting growth of the market in the forecast years.
• Due to the COVID-19 outbreak, the financial crises of the companies is expected to limit the number of advertisers opting the Demand Side Platform for Programmatic Advertising products. Decrement in service sector and also decrement in revenue generation in this quarter has restricted company to use their financial resource for advertising. These condition will reduce the extent of opportunities that are expected for adoption of Demand Side Platform for Programmatic Advertising systems.
• Market of North America is expected to cater a notable market share in the global market with adoption of Demand Side Platform for Programmatic Advertising systems by variety of advertisers. The global shift of advertisers from printed and Television media advertisement to digital and online advertisement also propelling the market
• Market of Asia Pacific is expected to develop as the most lucrative market on the back of increasing digital connection in the region. The lower internet tariffs in countries like India is increasing internet availability in the region
• However the increasing ads slot due to the emergence of new websites and online websites to generate new opportunities for market growth.

According to Straits Analysis, key players in the global Demand Side Platform for Programmatic Advertising market are Criteo, Facebook Ads Manager, Trade Desk, Dataxu, SocioMatic, Tubemogul, AdForm, Centro Inc, Adobe, Amazon (AAP), Mediamath, Appnexus, Sizmek, Oath Inc, Amobee, among others

Demand Side Platform for Programmatic Advertising Market: Segmentation

By Product Type

• RTB (Real-Time Bidding)
• PPB (Programmatic Premium Buying)

By Application

• Retail
• Automotive
• Financial
• Telecom
• Others

By Region

North America

• The U.S.
• Canada
• Mexico

Europe

• The U.K
• Italy
• France
• Spain
• Germany
• The Rest of Europe

The Middle East and Africa (MEA)

• Saudi Arabia
• Egypt
• South Africa
• The Rest of MEA

Asia-Pacific

• India
• China
• Japan
• Australia
• South Korea
• The Rest of Asia-Pacific

South America

• Columbia
• Brazil
• Chile
• Peru
• Argentina
• The Rest of South America