An interactive whiteboard is a touch-sensitive screen that works in synchronization with a computer and a projector. Interactive whiteboards affect learning in several ways – they increase student engagement in classrooms, motivate students and promote enthusiasm for learning. Interactive whiteboards support different learning styles and are used in a variety of learning environments and even assist students with hearing and visual impairments. Increasing demand for interactive learning solution and the introduction of e-learning are collectively driving the market growth, globally.
The global interactive whiteboard market has been segmented on the basis of technology and end user. On the basis of technology, the market has been segmented into resistive, capacitive, infra‐red scanning and electromagnetic. Infrared technology is expected to hold the largest market share during the forecast period, due to its durability and ease in operating and handling as compared to other technologies.
On the basis of end user, the interactive whiteboard market has been segmented into education, corporate and government. The education sector is expected to hold the largest market share during the forecast period, mainly driven by the low price of interactive whiteboards and their benefits in teaching applications.
On the basis of geography, the market has been segmented into North America, Europe, Asia Pacific, and LAMEA.
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North America is a promising region in the interactive whiteboard market as developed countries such as the U.S. and Canada support the use of smart classrooms and e-learning in schools, in a manner that is aligned to the educational curriculum of the respective country.
Europe holds the largest share in the global interactive whiteboard market. Digitization of education and integration of media to enhance and support collaborative learning through advanced learning methods have been fueling the demand for interactive whiteboards in the region.
The Asia Pacific is expected to witness the fastest growth in the interactive whiteboards market, backed by sizable investments in the education sector and the large population of students in this region. In Latin America, the Middle East and Africa, illiteracy and rising unemployment rates have resulted in heavy investments in the education sector, which in turn is expected to surge the demand for interactive whiteboards in these regions.
Google, Microsoft, Hitachi Ltd., Seiko Epson Corp., Smart Technologies Inc, Samsung Electronics Co. Ltd, BenQ, Cisco, Panasonic, and LG Display are some of the prominent players operating in the interactive whiteboard market.
The interactive whiteboard market is diversified with the presence of several international and regional vendors. The market is dominated by some key global vendors, who are increasingly focusing on expanding their presence. Vendors in the market compete on factors such as price, availability, brand, and variety. In addition, they are also introducing IWBs with advanced features such as lecture recording and cloud integration.
SMART Technologies has entered into an agreement with the Ministry of Education for Saskatchewan schools to provide SMART Board Interactive Displays, SMART Learning Suite and accessories to help prepare students to enter the 21st Century workforce.
Hitachi has launched the Starboard LINK EZ2 Interactive system Unit, which can transform any standard dry erase board or wall to function like a fully interactive whiteboard. The system is compatible with any LCD projector, whiteboard, and computer; it magnetically attaches to a regular dry erase board quickly and turns any projected image into an interactive area of as low as 45" to as big as 90".
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