Photo booth companies offers rental services of photo booth for specific period of time (mainly in hours). These photo booths have become very popular in wedding reception, parties, and other entertainment purposes. Growing need for photo id on the official documents coupled with its increased adoption for entertainment purpose is mainly propelling its growth. The popularity of photo booths can be boosted by promoting it on various social media such as Facebook, Instagram, and others. GIFs have become more efficient and effective in social media strategy as compared with videos. The major factor supporting this trend is less time required to create GIFs and lot more information hold by it to portray a message than static image. The latest VIP GIF booth is mainly propelling the growth of photo booth market. It has become an important factor for brand activation, and campaigns.
Global photo booth market is mainly bifurcated on the basis of product and application.
Based on product, the photo booth market is mainly segmented into rental services and equipment sales. There is increased adoption of phone camera for capturing snapshot owing to the advanced features and better clarity, besides this there persist a lucrative opportunity for global photo booth market. This growth is mainly fueled by factors such as instant availability of photo hard copies and excitement among the younger and older demographics specifically for nostalgic reasons.
On the basis of application, the photo booth market is segmented into document photo and entertainment occasion. Apart from photo printing for official documents, photo booths are also used in other applications such as parties, marriage functions, facial gesture recognition, and fun costume virtual dressing and others. It has also gained considerable popularity in United States in wedding receptions, parties and other private and public events.
Geographically, the photo booth market is segmented by North America, Europe, Asia Pacific, and Latin America, the Middle East, and Africa (LAMEA).
North America is expected to witness sluggish growth in Photo booths in United States are primarily used for entertainment purposes, hence U.S. has a low market share in photo booths as compared to western Europe and eastern Asia.
Asia Pacific followed by Europe are projected to witness significant growth in Photo booth market which is mainly dominated in the countries such as UK, Japan, and France. Increased adoption of photo booths in railway stations, shopping malls and also in passports, driving license and in other identification proofs is mainly propelling the growth of photo booth in above countries. The other countries with lower penetration in photo booth market are Germany, Italy, Spain, Benelux and Scandinavia and Australia.
However, LAMEA is expected to witness moderate growth in photo booth market during the forecast period 2019–2026.
Some of the most prominent players in Photo booth market Photobooths (Photobooths.co.uk), Photo-Me, Reakt Media (T3 Photobooths), MADE Photo Booths LTD (U.K), Kingdom Photo Booth LLC (U.S.) and others.