Italy and France Set to be Game Changers in the Europe Consumer-Use IPL Hair Removal Services Market

Fri, 24 July 2020 10:52

The Hair Removal Trend and Rising Beauty Consciousness in Europe

The rising preference for IPL hair removal and the growing adoption of IPL hair removal devices for home use and among small beauty salon establishments drive the Europe IPL hair removal services market. The trend of body hair removal dates back to the 1900s in developed regions, such as Europe and North America. The trend flourished with the rising perception of Europe as the world's fashion capital. In the early 21st century, Europe's low-middle income class started adopting new fashions quickly, which increased the emphasis on the body's aesthetic value, prompting demand for hair body removal.

Technological advancements in hair removal equipment have led to a rise in the adoption of intense pulsed light hair removal equipment, driving the consumer-use intense pulsed light hair removal services market across Europe. The introduction of intense pulsed light hair removal equipment to Europe's middle-class population established a new way of maintaining the body's aesthetic value affordably, avoiding pricey skin clinics and aesthetic parlors for hair removal service.

The Threat of New Entrants & Impact of the Regulatory Scenario

Many of the market players in the aesthetic services sector are willing to enter the IPL hair removal market, considering the technology's growth potential. However, our analysis of the legislative framework in Europe, the initial cost of investment, and the existing competition suggests the threat of new entrants in the Europe consumer-use IPL hair removal services market is low. The prevailing government regulations in Europe do not restrict the entry of new players in the market. In the case of this market, the regulatory scenario does not play a crucial role in determining the threat of new entrants.

The market for consumer-use IPL hair removal services in Europe is highly competitive with several recognized service providers that operate as chains of salons or dermatology clinics across the region. In such a scenario, a new market entrant that grabs a market share faces a probability of being acquired by an established one, which restricts the threat of market entrants. Moreover, franchising is the most practiced business model in the market; thus, potential new entrants are likely to contact established market players for franchising

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Market Highlights

  • The European consumer-use IPL hair removal services market was valued at USD 97.93 million in 2019 and is expected to grow with a CAGR of 5.9% over the forecast period.
  • In terms of the type of service provider, beauty clinics/salons or aesthetic centers accounted for the highest revenue share of 42.6% in 2019, while dermatology centers are expected to grow with the fastest CAGR of 6.9% during the forecast period.
  • Italy is a prominent market in terms of revenue share in Western Europe.
  • The market is highly competitive with the presence of players, such as Depil Tech, Unlimited Epil and Beauty, Body Minute, Esthetic Center, UNE HEURE POUR SOI, and Citron Vert.
  • Market players are aggressively strategizing to grab shares from competitors as the overall Europe consumer-use IPL hair removal services market is observing sluggish growth on account of the relatively higher adoption of laser treatment and electrolysis for hair removal.
  • The intensifying market competition in the current scenario also drives innovation, which further boosts the players' competitiveness. Low exit barriers due to low investment and the potential for diversification into other related salon services also amplify industry rivalry.

Europe Consumer-Use IPL Hair Removal Services Market: Segmentation

By Service Provider

  • Beauty Clinics/Salons or Aesthetic Centers
  • Dermatology Clinics
  • Other End Users

By Region

Western Europe

  • The U.K.
  • Germany
  • France
  • Spain
  • Italy

The Rest of Western Europe

  • Eastern Europe
  • Russia
  • Ukraine
  • The Rest of Eastern Europe

The Rest of Europe

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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