Latin America to Generate New Growth Opportunities for the Air Fryer Market

Wed, 15 July 2020 6:10

The U.S.-China trade war is resulting in healthy Latin America home appliances market growth. Brazil, Argentina, and Columbia are emerging as investment hubs for foreign investors, and the respective governments are directing their focus on internal development through initiatives such as building special economic zones (SEZs) for more robust economic development. For instance, South America has more than 500 SEZs that host around 10,000 enterprises and over one million employees. SEZs feature industrial parks and development zones that foster technological upgrades. 

Despite the positive growth drivers, South and Central America, and the Caribbean region’s growth rate is pegged to be a little over 1% on account of slow growth in key economies. Regardless of the slow growth, the region is expected to record substantial investments. For instance, China is the foremost investor in the region; the country's investments since 2005 amount to over a staggering USD 141 billion. As per the World Bank, Chile's industrial sector contributed around 31% to its GDP in the year 2018. Expansionary monetary policies by governments and favorable investment climate are positively influencing economic growth and expanding the country's manufacturing sector, which is indirectly translating into demand for consumer electronics, and home appliances industries. 

Over the past 5 years, the hospitality industry has showcased great dynamism in Latin America. The World Economic Forum in its report, travel, and Tourism Competitiveness Index, listed six Latin American countries among the top 50 most competitive globally.  Costa Rica, Argentina, Chile, Brazil, and Panama have become surprisingly competitive in this sector. Chile experienced a 6.3% increase in European tourists and a 33.8% rise in Chinese tourist’s arrival in the year 2017.  This surging rise in tourist footfall in Latin America has led to a high demand for air fryers in hotels and restaurants.

All these factors are likely to create upswings for air fryer market 

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COVID-19 Impact 

The impact of the novel coronavirus outbreak is visible in all sectors worldwide, and it has led to widespread disruption in the supply chain. The sealing of borders and limited transportation is changing the very meaning of globalization.

The home appliance industry globally relies on foreign equipment manufacturers from countries, such as China, which manufacture components that go into the making of these appliances. With the disruption of the supply chain and governments’ apprehensiveness to buy from China, the prices of air fryers are likely to rise. This is likely to hamper the growth of the air fryer market in the coming months. 

Key players

  • Koninklijke Philips N.V.
  • Conair Corporation
  • Avalon Bay
  • Breville Group Ltd,
  • Meyer Manufacturing Company Limited
  • NuWave LLC
  • Groupe SEB
  • Newell Brands
  • Cuisinart;
  • SharkNinja Operating LLC
  • Havells India Ltd.
  • TTK Prestige Ltd.
  • De'Longhi S.p.A,
  • Stanley Black & Decker, Inc.
  • Pigeon Corporation, 
  • Bajaj Electricals Limited
  • American Micronic Instruments
  • Mayer
  • Gorenje 

Air Fryer Market: Segmentation

By Product Type

  • Digital
  • Analog 

 By Design

  • Basket
  • Paddle 

By End-User

  • Residential
  • Commercial
    • Hotels
    • Cafes
    • Quick Service Restaurants 

Air Fryer Market: Regional Segmentation

North America

  • The U.S.
  • Canada
  • Mexico


  • Germany 
  • France
  • Italy
  • The U.K.
  • The Rest of Europe


  • China 
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of APAC

Central and South America and the Caribbean 

  • Brazil
  • Argentina
  • Colombia
  • Rest of Central and South America and the Caribbean 

The Middle East

  • Saudi Arabia
  • The UAE
  • Qatar
  • Oman
  • Turkey
  • The Rest of the Middle East


  • Nigeria
  • South Africa
  • Rest of Africa

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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