The rapid growth of data within the telecom sector has facilitated an escalating demand for advanced analytics solutions. Data-driven analytics helps in delivering timely and accurate insights using data mining and predictive analytics. This technology, also termed as telecom analytics, aims to decrease operational costs and maximize profits by reducing fraud, increasing sales, and improving risk management.
Big data has been playing a significant role in gaining accurate insights. Changing trends in IT and the telecom market, coupled with the increasing need for churn prevention, bolster market growth, globally. Additionally, the adoption of advanced methodologies for revenue management significantly influences the market growth positively.
The telecom analytics market can be segmented by deployment mode, application, and end user.
By deployment, the market can be segmented into on-premise and cloud. The cloud deployment segment is expected to account for a prominent market share during the forecast period, owing to readily available data models, application servers, uploads, advanced tools, and analytics.
By application, the market can be segmented into market analytics, network analytics, price analytics, customer analytics, and service analytics. Network analytics brings visibility in the performance of data center infrastructure. Advanced network analytics support traffic management and better capacity planning as well as offer relatively efficient service assurance to deliver enhanced customer experience and, in turn, retain subscribers and increase revenue.
By end user, the market can be segmented into IT & telecom, BFSI, Manufacturing, energy & power, healthcare, and others. The IT and Telecom sector currently holds the largest market share, due to the increasing demand for network analytics in providing customer retention, network optimization, and various other insights.
Geographically, the global telecom analytics market has been segmented into North America, Europe, Asia Pacific, and Latin America and the Middle East & Africa (LAMEA).
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North America is expected to hold the largest share in the telecom analytics market during the forecast period, due to the increasing demand for cloud-based technology and business intelligence (BI) in the telecom sector. The U.S. and Canada are the leading countries for telecom analytics in this region.
Europe is expected to grow at a steady rate in the telecom analytics market during the forecast period, owing to technological advancement, availability of highly-developed infrastructure and large social media customer base. Germany, the U.K., and France are key contributors to the growth of the telecom analytics market in this region.
Asia Pacific is expected to grow at the highest rate in the global telecom analytics market during the forecast period, due to rising awareness among consumers and economic development. According to GSM Association’s Mobile Economy Asia Pacific 2018 report, Asia Pacific will be a key region driving the growth of the telecom analytics market as it is expected to account for almost two-thirds of new subscribers globally by 2020. Furthermore, the shift in consumer behavior, triggered by rising mobile internet adoption and, smartphone, improved affordability, and the increasing availability on locally relevant content has led to a boom in mobile services across areas such as e-commerce, and financial services, video, and social media. As a result, the demand for telecom analytics has been witnessing an upward trend in Asia Pacific.
The Middle East telecom analytics market is being shaped by favorable trends in data connectivity, device penetration, demographics, and subscriber growth. In the Middle East, social media has proliferated, with especially dramatic growth in Facebook and YouTube use. Africa’s youthful and increasingly urban population has moved online, primarily through mobile channels.
The Middle East telecom industry has been observing a number of mergers and acquisitions. The arrival of cutting-edge talent, research and technologies, and development capabilities will facilitate the ultimate intention of many companies to become digital conglomerates.
Some of the key players in the global telecom analytics market are SAP AG (Germany), Microsoft Corporation (U.S.), EMC Corporation (U.S.), Cisco Systems, Inc. (U.S.), IBM Corporation (U.S.), Nokia Corporation (Finland), Wipro Limited (U.S.), Hewlett-Packard Company (U.S.), Teradata Corporation (U.S), and Accenture Plc (Ireland).
In October 2017, Nokia expanded its Analytics Services portfolio to unlock value from communications service providers’ (CSPs) data with the aim of improving network issue resolution and having fewer dropped calls for operators.
Telecom Analytics Market Segmentation
By End User
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