Why Online Baby Products Retailing Is a Top Sector for Starting a Business?

The yearly birth rate in India is around 20 million, which highlights the country’s demographic explosion. As a consequence, the demand for baby care products is ever-increasing in the region aided by the increasing disposable income among consumers who are readily buying baby products.

Unpenetrated Regions Represent the Grand Opportunity Space for the Market

Developing countries delineate an immense potential for any other market. Speaking about the online baby products retailing market, developing countries with their established populations, middle-class families, and substantial demand for baby products is forethought to lay plentiful opportunities for the market. However, the huge unfilled gap between adoption rate and its subsequent implementation exists due to limited efforts in exploiting the untapped regions. 

An Online Survey Conducted by RedPoint in 2018 Suggests that 30% of Consumers have Bought a Fake Baby Item of Some Sort

E-commerce allow businesses to expand their footprints across the globe. But, malevolent minds find ways to spread filth. The counterfeiters are evident on the e-commerce platforms as they are visibly infiltratating supply chains wanting to list as genuine products on trusted sites. They advertise their counterfeit products on platforms such as eBay, Amazon, or AliExpress, using the stolen original product image. Therefore, the presence of such counterfeit products is impeding the market growth.

Others segment holds the largest share in the base year and consists of personal care products, nurseries, and carriers and wraps. The segment is expected to grow at a CAGR of 21.4%, during the forecast period 2019-2016

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The world’s five billion users engage with their phones 76 times a day on average, spending up to 145 minutes online and touching phones for 2,617 times; therefore, companies are shifting to a mobile-first sales strategy to exploit the shopping behavior pushed by mobile devices.

North America with the Surging Internet Penetration Holds the Largest Market Share

North America holds the largest market share of 37.4%. One of the crucial factors behind its growth is the rising internet penetration in the region. The U.K. Trade and Investment report on baby goods state that the U.S. is one of the largest markets with ample opportunities for companies across the world.  However, it is complex and highly competitive for identifying and pursuing new business opportunities. North America is followed by Europe, Asia-Pacific, and Latin America and the Middle East and Africa.

Recent Development

  • In October 2016, FirstCry.com acquired BabyOye – the franchise division of Mahindra Retail Pvt. Ltd, a subsidiary of Mahindra and Mahindra Ltd, for USD 54.25 million (362.1 Crore)
  • In May 2019, Buy Buy Baby, Inc. expanded its footprint by inaugurating a new store in Calgary, Canada
  • In February 2018, eBay acquired Giosis’ Japan business, an online shopping site based in Asia. Other eBay companies include BillMeLater, Rent.com, Kijiji, brands4friends, ProStores, Gumtree, Milo.com, and RedLaser
  • In February 2019, Mumzworld.com launched ‘Better Plane’, a range of eco-friendly, organic and plastic-free products that focuses on affordable products for kids and adults

Key Players

Some of the noteworthy players in the online baby products retailing market are Amazon, Babies “R” Us, BabyEarth, Buy Buy Baby, Alibaba Group, Argos, Babydash, BabyGroup, Babyshop, Bebe Store, Bubs Baby Shop, DisneyStore, eBay, FirstCry, Justkidding, Kidsroom.de., Kiddicare, Macy’s, Mumzworld, MyBabyCart, Pupsik Studio, Saks Fifth Avenue, and Zulily

FirstCry.com is Asia's largest online portal offering a range of baby care products and toys. It offers more than 2 lakh plus baby and kids’ products with 5800 brands, including Indian and International brands.

JustKidding is one the leading brands in the Middle East region that offers a vast product portfolio, ranging from safe furniture to smart and elegant travel gear, stylish yet organic clothing, joyful toys, and super-practical and healthy baby care products.

Online Baby Products Retailing Market Segmentation

By Type

  • Gear
  • Toy
  • Apparel
  • Diaper
  • Feeding products
  • Others

By Platform

  • Mobile
  • PC/Tablet

Regions Covered

  • North America
  • Europe
  • Asia-Pacific

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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