Air Purifier Market

Market Overview

Air Purifier Market Set to Soar: 4.9% CAGR Forecast for the Coming Period.

An air purifier or air cleaner is a device removing contaminants, and pollutants, such as dust particles, pollen, VOCs, dander, mold, and smoke, from the air to improve indoor air quality (IAQ). The application segment is categorized into commercial, residential, and institutional.

Market Dynamics

Awareness Regarding Air Pollution and Their Effects on Human Health

A significant proportion of Europe’s urban population lives in cities, where air quality continues to deteriorate. The increasing air pollution levels impact the health of inhabitants and lead to considerable economic damages, such as increased medical costs and reduced productivity of individuals. Across Europe, the most troublesome pollutants causing harm to human health are particulate matter (PM), NO2, and ground-level O3.

According to the European Environmental Agency, there is an increase in the concentration level of O3. As industrialization continues to gain pace across the region, air pollution levels will be increasing, therefore creating demand for air purifiers.

Therefore, increasing premature deaths and pollutant levels drive the air purification filter market across both industrial and non-industrial sectors.

Government Regulations for Effective Air Pollution Monitoring and Control

As per the Environmental Protection Agency, U.S., indoor air quality can be 2-5 times more polluted. With the pandemic creating awareness, the demand for air purifiers is expected to rise. Government regulations regarding air pollution are also expected to increase demand. The U.S. has implemented the Clean Air Act, which includes stringent norms regarding air pollutants. Additionally, ASHRAE (The American Society of Heating, Refrigerating and Air-Conditioning Engineers) and the Association of Home Appliance Manufacturers have also carried out extensive research to formulate the correct air purifier standard.

The declining air quality in urban centers can be directly linked to emissions from the automotive, food processing, iron, steel, and cement industries. Since this decline in air quality levels adversely impacts human health, the country’s government is establishing regulations and programs enabling them to monitor and control air pollution to improve air quality. ‘A Clean Air Programme for Europe’ and the EU’s air quality directives (DIRECTIVE 2008/50 /EC and DIRECTIVE 2004/107 /EC)’ are some of the programs set up for the assessment and management of air quality and set pollutant concentrations thresholds that shall not be exceeded.

These regulations, coupled with growing concerns regarding declining air quality, compel plant operators and household individuals to adopt technologies that can bring down emission levels, which further creates demand for air purification systems in the market.

High Cost and Technical Limitations

As the air purifier market is evolving with technological innovation at its forefront, the prices of air purifiers have been surging as well. As compared to other air purifiers, HEPA air purifiers are the most advanced, effective, and costly type in the market.

Although using a HEPA air purifier is a first-rate choice for improving indoor air quality instantly, the high price associated with installation and maintenance poses a key challenge for a large number of individuals, limiting adoption in low-income cities. This trend in consumer purchase intention is also observed across rural regions, where these purifiers are still considered a product of luxury rather than necessity. While these factors hinder market growth, improving consumer spending power, and rising disposable income are expected to surge adoption in the coming years.

Even though HEPA air purifiers offer a large number of advantages, they have some notable limitations too. On the upside, they are the most effective purifiers that can remove at least 99.95% (European Standard) or 99.97% (ASME, U.S. DOE) of dust, pollen, mold, bacteria, and any airborne particles with a size of 0.3 microns, however, they require a lot of upkeep. Additionally, these filters have a short life span and need to be replaced regularly.

The use of HEPA filters in ventilation systems can also create additional energy costs by restricting airflow through the unit, resulting in increased energy consumption and high electricity bills.

Technological Advancements and New Product Innovation

Pressing environmental problems, such as high air pollutant levels and declining indoor air quality (IAQ), have created the immense potential for the growth of prominent players in the HEPA air purifiers market. In light of the rising demand for these filters, manufacturers are focusing on adopting technologies that can further enhance their capabilities, making them more efficient and reliable.

The advent of IoT in air purifiers—driven by the desire to improve the customer interaction experience—is one such technological advancement resulting in the development of smart air purifiers, therefore enabling the customer to monitor and control air quality through a smartphone by providing them real-time air quality data.

The integration of IoT in air purifiers enables them to connect with various technologies and systems, including air conditioners, humidistats, fans, and others, providing additional features to conventional home appliances. Furthermore, individuals are willing to pay for technologies that can transform their homes into smart homes.

Regional Analysis

The U.S- A Major Market for Air Purifiers

The U.S. air purifier market has already evolved, although it is expected to surge further during the forecast period. The increasing number of respiratory infections coupled with rising air quality issues has been the major contributor to air purifier sales in North America. The demand for air purifiers has been witnessing an upsurge for HEPA purifiers. HEPA purifiers effectively filter out almost 99.97% of particles that pass through. Earlier, the demand for HEPA purifiers was primarily in the healthcare industry where the quality of indoor air was critical. The U.S., as a high-income nation, has tremendous potential for the market.

Increasing Awareness Regarding Indoor Air Quality to Drive the Market in the Asia-Pacific Region

Asia-Pacific is expected to grow at a rapid rate. Due to industrialization and urbanization, various sectors are at a boom in this region. Manufacturers are developing advanced indoor air quality monitoring technologies coupled with aggressive marketing has created awareness for air quality amongst consumers. Additionally, rising public-private funding and investments and stringent government regulations are some of the factors contributing to the air purifier market growth.

The Chinese air purifier market still has tremendous opportunities to grow. The COVID-19 impact on the Chinese market is anticipated to accelerate the demand for air purifiers in the country. However, domestic manufacturing of air purifiers is still in its nascent stage, also, the market is dominated by international brands. China’s Administration of Quality Supervision, Inspection, and Quarantine (AQSIQ) has currently very strict compliance rules, which only international brands have been able to match.

The automobile industry is expected to generate a potential market avenue for the air purifier market in the coming years. Rising pollution levels in industrialized economies such as India and China are expected to create a need for installing air purifiers in cars. India is looking to develop itself as a global manufacturing hub to rival other Asian economies of Japan and China.

Air Purifier Market Segmentation

By Technology

• HEPA
• Activated Carbon
• Ionic Filter
• Other

By Application

• Commercial

  • Offices
  • Healthcare
  • Hospitality
  • Automotive
  • Others

• Residential

• Institutional

By Sales Channel

• B2B

• B2C

  • Online Retail
  • Offline Retail

By Region

• North America

  • The U.S.
  • Canada
  • Mexico

• Europe

  • Germany
  • The U.K.
  • Switzerland
  • Italy
  • Spain
  • France
  • Russia
  • Rest of Europe

• Asia-Pacific

  • China
  • South Korea
  • Australia
  • India
  • Japan
  • Vietnam
  • Indonesia
  • Rest of Asia-Pacific

• Central and South America and the Caribbean

  • Brazil
  • Argentina
  • Colombia
  • Rest of Central and South America and the Caribbean

• The Middle East

  • Saudi Arabia
  • Oman
  • Qatar
  • The UAE
  • Turkey
  • Rest of ME

• Africa

  • Nigeria
  • Tanzania
  • South Africa
  • Ghana
  • Rest of Africa