Airbag Control Unit Market

Market Overview

The global airbag control unit market revenue was valued at USD 8.1 billion in 2023 and is projected to reach USD 13.4 billion by 2032, registering a CAGR of 5.7% during the forecast period 2024-2032. Airbag Control Units' Market share is expected to expand steadily due to the automotive industry's persistent commitment to improving vehicle safety regulations worldwide. 

An Airbag Control Unit (ACU) is a critical component in the vehicle safety system that controls the deployment of airbags in the event of a collision. The primary function of the ACU is to process data from different sensors located throughout the vehicle, such as accelerometers and impact sensors.  Stringent safety laws worldwide, highlighting the importance of improved safety features in automobiles, are driving the growth of the Airbag Control Unit Market. ACUs are becoming more sophisticated as technology advances, including integrating sensors and artificial intelligence. The market is influenced by increased vehicle production, particularly in emerging regions, and the integration of ACUs with Advanced Driver Assistance Systems (ADAS). Leading innovators in this industry include Bosch, ZF Friedrichshafen AG, and Continental AG, which cater to increased consumer demand for enhanced car safety features. The changing landscape, influenced by electrified and self-driving vehicles, highlights the dynamic nature of the Global Airbag Control Unit Market.

Highlights

• Passenger Vehicles generate the highest revenue share in the market by vehicle type.
• OEMs account for the largest share of the market by distribution channel.
• Driver Airbag is the most common application in the market.

Market Dynamics

Market Drivers

Increased Vehicle Production

The increasing global output of vehicles drives demand for airbag control systems. For example, in rising economies such as China and India, where automotive manufacturing has grown significantly, demand for safety features, such as upgraded airbag systems, has increased concurrently. India's automobile output in 2023 was 25.93 million units, up from the previous year. Similarly, China's motor vehicle production was recorded as 27,020,615.000 units in December 2022. This represents an increase over the prior figure of 26,121,712.000 Units for December 2021. Major manufacturers, including Volkswagen, Toyota, and General Motors, are increasing production capacity to satisfy the rising demand for vehicles fitted with modern safety technology.

According to the International Organization of Motor Vehicle Manufacturers (OICA), global passenger car sales in 2022 were 57.5 million units, down 1.9% from 2021. In 2022, 85.4 million motor vehicles were produced globally, up 5.7% from 2021. As the automobile industry responds to consumer demand for safer vehicles, integrating airbag control units becomes a regular feature in new cars.

Moreover, the increase in vehicle production is directly proportional to the increased need for safety components, which contributes to the expansion of the airbag control unit market. The market trend is not restricted to passenger automobiles but to commercial vehicles and other automotive market segments. The continued global growth of vehicle production capabilities emphasizes the critical role of airbag control units in guaranteeing occupant safety. It is consistent with the larger goal of minimizing road accidents and fatalities.

Market Restraints

Retrofitting Challenges

Retrofitting current vehicles with cutting-edge safety systems, such as upgraded airbag control units, is daunting. For example, upgrading older vehicle models not built initially to integrate modern safety features might be technically challenging and financially infeasible. The retrofitting process may need significant modifications to the vehicle's electrical and structural components, making it too expensive for many users. Also, the typical airbag replacement cost is USD 1,000-2,000, but it might be higher in serious incidents. An essential airbag control module replacement, including parts and labor, costs between USD 1,000 and USD 1,300, depending on the vehicle's make and model. 

According to a European Commission study, retrofitting automobiles with advanced safety features such as collision avoidance and driver assistance systems (ADAS) presents significant hurdles. The report emphasizes that retrofitting can be complex, requiring considerable changes to the vehicle's architecture and frequently needing the integration of extra sensors and control units. This intricacy drives up retrofitting costs, inhibiting widespread adoption.

Market Opportunity

Integration with Autonomous Vehicle

Integrating airbag control units with self-driving vehicles offers a compelling possibility to improve safety in self-driving scenarios. As driverless cars become more common, the demand for enhanced safety systems that respond to unexpected situations grows. The Audi A8 is expected to be one of the most excellent self-driving cars in 2023, thanks to its 2023 Traffic Jam Pilot technology, which can provide SAE level 3 driving assistance.  For example, if a sensor fails or there is an unforeseen road hazard, the airbag control unit can play an important role in selectively deploying airbags to reduce occupant casualties. This integration is consistent with the overarching goal of developing a complete safety framework for autonomous driving.

According to the McKinsey & Company 2023 survey, L4 robo-taxis are now predicted to be commercially accessible on a significant scale by 2030, with fully autonomous haulage reaching feasibility between 2028 and 2031. This could be due to persistent technical hurdles and issues with capital availability. Furthermore, regulatory hurdles exist as autonomous vehicle regulations are still being defined and implemented. Despite these estimates, well-funded pioneers are pushing plans to extend distribution across regions.

Furthermore, estimates grew by 30 percent to 100 percent over 2021, depending on the autonomous-driving use case. More than USD 4 billion is predicted to be required for full-journey autonomous trucks. In comparison, investments in Level 3 highway use cases (more than USD 2 billion) and L4/5 robo-taxis (more than USD 5 billion) are expected to double from prior survey estimates.

Regional Analysis

The global airbag control unit market analysis is conducted in North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

Asia-Pacific'S airbag control unit market share is estimated to grow at a CAGR of 5.8% over the forecast period. The region is home to all major automakers, including Volkswagen, Toyota Motor Corp., Honda Motor Co. Ltd., and General Motors Co. Furthermore, the Asia-Pacific market is saturated with country-level producers. According to our research, Asia-Pacific accounts for over 45% of global automotive production. Many countries in the region, particularly China and India, have among the world's fastest-growing populations. Given Asia's rapidly rising population, it's no surprise that its economies and industries are shifting. The car industry is one example of this. As the population expands, so will the demand for adequate mobility.

Furthermore, the Indian government has mandated that all passenger cars have six airbags. The rule was scheduled to go into effect in October 2023. Again, in December 2023, China's Ministry of Transportation issued new comprehensive laws for self-driving cars to regulate the commercial application of autonomous vehicles on China's roadways, which would further push the industry.

Europe is anticipated to exhibit a CAGR of 6.3% over the forecast period. Europe is the second-largest region, accounting for 25.05% of the global market. This is owing to a significant concentration of major manufacturers and numerous active R&D operations. Furthermore, the European market has seen a substantial growth in demand for electric cars (EVs) and improved driver safety systems, accelerating the adoption of airbags. In contrast, the European vehicle airbag market is nearing maturity, ensuring the industry continues growing slowly.

Additionally, as of September 2023, the European Commission expects new car laws to save over 25,000 deaths and prevent at least 140,000 severe injuries by 2038. Airbags have been mandatory in the European Union since 2009. Most new European automobiles come with frontal airbags as an option; however, some regions mandate them. When paired with seat belts, driver and front-seat passenger airbags reduce the risk of fatal injury by 68%. 

The North American airbag Control Unit Market includes the United States, Canada, and Mexico, making up a sizable portion of the worldwide automobile industry. The North American Airbag Control Unit market is vital to the region's automobile safety systems industry. The market is distinguished by a high level of technological innovation and a heavy emphasis on meeting stringent safety criteria established by regulatory agencies such as the National Highway Traffic Safety Administration (NHTSA). In 2023, the NHTSA reported 3,522 deaths and an estimated 362,415 injuries in collisions involving distracted drivers in the United States. Airbag control units are critical to vehicle safety, and severe safety laws, consumer awareness, and regional automotive industry growth drive their demand.

LAMEA holds a significant market share. The global automobile sector is gradually increasing, and most economies are gaining traction. Therefore, the LAMEA Airbag Control Unit Market share is likely in its early stages. Many emerging countries are expected to have a high automobile demand by 2025, and growing economies will increase commercial vehicle sales. Brazil is one of Latin America's largest exporters. Brazil had a 12% increase in the number of new cars registered in 2023, reaching more than 4 million units. The National Federation of Vehicle Distribution announced a massive jump from 3.67 million the previous year.

Moreover, several countries have now implemented strict automotive and passenger safety standards worldwide. The leading Latin American countries, including Argentina, Brazil, Colombia, Ecuador, Mexico, and Uruguay, have disregarded such prohibitions. Governments in these countries are now researching UN regulations and consumer information systems to increase safety and reduce the number of fatalities caused by accidents.

Segmental Analysis

The global airbag control unit market is segmented based on vehicle type, distribution, and application.

The market is further segmented by vehicle type into Passenger and commercial Vehicles.

Passenger Vehicles generate the highest revenue share in the market. The passenger vehicle segment includes a wide range of automobiles built primarily for the transportation of passengers. This category encompasses subcompact automobiles, sedans, hatchbacks, SUVs (Sports Utility Vehicles), and minivans. Individuals and families benefit from passenger vehicles designed with comfort, style, and safety in mind. Airbag control systems in passenger vehicles improve occupant safety during collisions. These devices are designed to respond to various crash scenarios, selectively releasing airbags to minimize the impact on occupants. As the demand for enhanced safety features in passenger vehicles grows, airbag control units play a vital role in achieving demanding safety regulations and giving consumers confidence in their vehicles' safety.

The commercial vehicle category encompasses a wide range of vehicles used for both business and transportation reasons. This category includes trucks, buses, vans, and other vehicles designed to convey goods or passengers commercially. Commercial cars vary significantly in size and capacity, ranging from small delivery vans to massive freight trucks. Airbag control systems in commercial vehicles are intended to meet the specific safety concerns of these larger and typically heavier vehicles. The deployment of airbags in commercial vehicles is intended to protect both drivers and passengers in the case of an accident.

Based on distribution channels, the market is fragmented into OEMs and Aftermarkets.

OEMs account for the largest share of the market. Original Equipment Manufacturers are the companies that produce and assemble automobiles and airbag systems, and their components are considered vital parts of the manufacturing process. In the case of airbag control units, OEMs are automotive businesses that include these systems in vehicles during the original manufacturing phase. Airbag control modules distributed through OEM channels aim to work seamlessly with the overall vehicle safety system. OEMs play an essential role in establishing industry standards for safety features, and their collaboration with airbag control unit makers guarantees that these devices are integrated into new vehicles. When purchasing a new vehicle, consumers often face OEM-installed airbag control units, which are tuned to the specific vehicle type and match the manufacturer's safety regulations. The aftermarket category includes the distribution of airbag control units as standalone components or replacement parts following the vehicle's initial sale. Consumers who want to upgrade or replace their vehicles' existing airbag control units can do so with aftermarket components. This channel is for car owners wishing to upgrade safety features or replace malfunctioning systems in older vehicles. Aftermarket airbag control units are frequently designed to be compatible with various vehicle makes and models, giving consumers more options.

The market can be bifurcated by application into Driver Airbag, Passenger Airbag, Side Airbag, Knee Airbag.

Driver Airbag is the most common application in the market. The driver airbag is a critical safety feature intended to protect the driver in the case of a collision. The driver airbag within the steering wheel is designed to inflate quickly upon contact, producing a protective cushion between the driver and the steering column. This reduces the likelihood of severe injuries to the driver's upper torso and head after a frontal accident. Driver airbags are a regular vehicle feature and essential to comprehensive safety systems. The passenger airbag is intended to protect the front-seat passenger during an accident. This airbag, located on the passenger side of the dashboard, inflates quickly upon contact, creating a protective barrier between the passenger and the vehicle's front end. The deployment is timed to match the severity of the crash, ensuring the passenger receives the best possible protection. Passenger airbags are critical to passenger safety systems because they dramatically reduce the risk of injury in frontal crashes.

Recent Developments

January 2024- Mercedes-Benz seeks Continental's original equipment expertise for the new E-Class.

January 2024- Toyoda Gosei Increases Interior and Exterior Automotive Parts Production Capacity in the USA

June 2023- Autoliv, the world's leading manufacturer of airbag systems, modules, and components, has presented a patented innovative new passenger airbag module based on Bernoulli's Principle, which can inflate larger airbags more efficiently while reducing development time and cost.