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Applicant Tracking System Market: Information by Component (Software, Service), Deployment (Cloud, On-premise), Organization Size, Verticals (BFSI, Retail), and Region — Forecast till 2026

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Report Description

Global Statistics Representing Applicant Tracking System Market Scenario

An applicant tracking system manages and provides an automated way to process job applications and recruiting process. Increasing adoption of machine learning and artificial intelligence in applicant tracking system improves the process of sorting and filtering resumes, sending follow up e-mails, and researching candidates.

Increasing need to automate recruitment process and shifting from traditional recruiting process to online process are expected to be the major factors driving the applicant tracking system market. As the demand for talented individuals goes up, talent acquisition professionals are in constant search for renewed and better ways to hire. Identifying the right candidates from enormous applicant pool is the hardest part of the recruitment process. On an average, HR professionals spend nearly one-third of their work week sourcing candidates for a single role. New automation technologies are entering the market that offers efficient and effective ways to modernize recruiting efforts seamlessly.

Global applicant tracking system market by software is expected to grow at CAGR 8.9% over the forecast period 2019–2026.


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Market Dynamics

The global applicant tracking system market is expected to witness significant growth during the forecast period 2019–2026. Individual applicant tracking, automated resume ranking, customized input forms, and scheduling interviews are some of the automated features that are likely to attract enterprises to buy the product. Such automated capabilities of the system improve efficiency and productivity, which is likely to foster the growth of the application tracking system (ATS) market during the forecast period.

Furthermore, paradigm shift from traditional recruitment process to online or e-recruitment is expected to influence the applicant tracking system market during the forecast period. Currently, Facebook and LinkedIn have 2 billion and 500 million active users respectively. According to talent sourcing solutions provider TalentWorks, 48% of the candidates use social media for their recent job search. As the hiring process has evolved from newspaper advertisement to social media recruiting, the next wave of this industry is recruiting automation. With the success of software-enabled automation in the sales and marketing industry, recruiters are increasingly turning to automated mechanisms for hiring the best talent. From candidate sourcing to applicant screening to the final hiring decision, new technologies are coming to the market to address the barriers of the traditional recruitment process.

Intended Audience

  • System integrators
  • Potential Investors
  • Government organizations
  • Research Institutes

Segmental Insights

Global applicant tracking system market has been segmented majorly on the basis of component, deployment, organization size, and vertical.

On the basis of Component, market is segmented into software and service. The applicant tracking software is expected to witness significant growth in the following segment as it can be implemented or accessed on a cloud on a small, medium, and large enterprise level business depending on the organization needs. Introduction of artificial intelligence (AI) tools in applicant tracking software allows companies to score and sort resumes with better alignment to the job requirements and descriptions.  It uses machine learning to match CVs and job specifications at the fastest speed and with high accuracy.

Based on deployment, market is segmented into cloud and on-premise. Cloud deployment type offers various benefits such as better flexibility, lower costs, and enhanced security. On-premise deployment takes longer time, due to requirement of hardware, network and software. Cloud-based applicant tracking system offers a network-based solution that can be accessed anywhere with internet enabled device. This allows recruiters to carry out uninterrupted hiring process and reduces the hassle of having to install software to access the data.

applicant tracking system market share

By Organization Size, market is segmented into small and medium-sized enterprises and large enterprises. Growing demand for applicant tracking system from enterprises of varying sizes is driving the growth of the applicant tracking system market. ATS market is highly concentrated with 70% of the market occupied by the first prominent players such as IBM Corporation, Oracle Corporation, and SAP SE. However, the market is witnessing consistent growth in the number of new entrants such as Cornerstone OnDemand, Workday, Inc., and Peoplefluent due to less initial investment. Technological advancement is taking rapid strides with the evolution and usage of machine learning and artificial intelligence in the ATS system. For example, IBM’s ‘IBM Watson Recruitment’ software uses AI technology for providing speed, flexibility, and an integrated approach. Moreover, with increasing cloud-based adoption, the market for SMEs applicant tracking system is likely to grow during the forecast period, 2018–2026.

Based on Vertical, market is segregated into BFSI, telecom & IT, retail, manufacturing, and other. Applicant tracking system in retail business helps to attract and hire employees that will enhance business growth and stay with the company for a long period. Most employees in the retail industry directly interact with customers; therefore, hiring an employee with personality, outgoing, and optimistic disposition can help the company to sell more products and garner customer loyalty.

Regional Insights

Geographically, global applicant tracking system market is divided as North America, Europe, Asia-Pacific, and LAMEA.

North America holds the largest market share for applicant tracking system owing to the concentration of prominent players coupled with well-established infrastructure in the region. According to organization size, small and medium-sized enterprises are consumers in the North American as well as European countries. According to a survey held by Ongig in 2018, Oracle’s Taleo Software is holding about 20 percent share of the global applicant tracking system (ATS) market. Moreover, North America due to cost-saving associated with local production and automation in the manufacturing industry is expected to offer high growth in employment rate resulting into driving the applicant tracking system market.


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In Europe, the market is expected to witness huge demand due to technological advancement to improve staffing operations and increase recruiter productivity. Furthermore, the European job board market is highly fragmented. For instance, in the Netherlands, more than 1500 job boards that require application tracking software vendors to make customization in the system as per requirement. According to Eurostat online data code (2020_10), the Employment in the professional, scientific, and technical activities sector grew by 21.5% between 2008 and 2017 followed by traditional service sector, which is 18.3% and by 17.4% in accommodation and food service activities.

The applicant tracking software is becoming an increasingly important solution in Asia Pacific region to recruit highly skilled and qualified candidates in this region.  In addition, Asia Pacific is experiencing industrialization, urbanization, rapid changes in agriculture, and economic diversification, which has already boosted the job opportunities in this region. For Instance, China’s industrialization has moved hundreds of millions of workers from farm to urban manufacturing and services, boosting the growth of applicant tracking system in this region. In China, the demand for high-skill labour is increasing due to aging population and rapid growth in the service sector with more focus on skilled intensive manufacturing.

In LAMEA, global transformation of work and different work policies across the regions are offering huge opportunities for the human capital management, resulting in the growth of applicant tracking system market. Moreover, the Middle East is a major hub for oil and gas, as well as construction sector, which is creating huge job opportunities as many large and reputed oil companies are based in the Middle East.

Key Players

Some of the most prominent players in Applicant tracking system market are

  • BambooHR LLC (U.S.)
  • Cornerstone OnDemand, Inc. (U.S.)
  • IBM Corporation (U.S.)
  • iCIMS, Inc. (U.S.)
  • Oracle (U.S.)
  • Paycor, Inc. (U.S.)
  • Peoplefluent (U.S.)
  • SAP SE (Germany)
  • Workday, Inc. (U.S.)
  • Zoho Corporation Pvt. Ltd. (India)

Applicant Tracking System Market: Segmentation

By Component

  • Software
  • Service

By Deployment

  • Cloud
  • On-premise

By Organization Size

  • Small and Medium-Sized Enterprises
  • Large Enterprises

By Vertical

  • BFSI
  • Telecom & IT
  • Retail
  • Manufacturing
  • Other

By Region

  • North America
  • Europe
  • Asia Pacific

Why buy this report?

Our report covers the global applicant tracking system market insights, focusing on recent developments in the market in different regions and development strategies of the companies. Moreover, following sections are specifically covered in the report.

  • Competitive Analysis
  • Market concentration of top five players
  • Applicant tracking system market analysis and forecast by region
  • Market Share analysis
  • Potential Ventures

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