Aromatherapy diffusers have gained traction in recent years owing to the surging importance of healthy lifestyle and aromatherapy globally. Changing consumer lifestyles and increasing spending of individuals are prominent factors driving the demand for diffusers. Aromatherapy is gaining momentum in the medical industry for its uses in a variety of applications, comprising pain relief, increasing cognitive function, and mood enhancement.

The availability of a wide number of essential oils with healing properties and increasing consumer spending on spa treatments and luxury vacations are anticipated to have a positive impact on the consumption of aromatherapy diffusers. Spa centers are considered to be the largest consumers for aromatherapy diffusers as they help in creating an ideal and soothing environment.

Figures recorded by the Global Wellness Institute revealed that medical tourism was valued at USD 50–60 billion in 2017, among which spa tourism represents over 41%. The strong growth in the spa industry is projected to be a leading factor driving the demand for aromatherapy diffusers across the globe. Moreover, individuals in the colder areas are adopting water-based aromatherapy diffusers as they help in humidifying the dry air. Apart from this, rapid urbanization and tremendous growth of e-commerce are boosting the demand for aromatherapy diffusers in the global market.

Technologically Advancement in Aromatherapy Diffusers to Drive the Market Growth

The evolution of electric diffusers and rising demand for diffusers have encouraged the players to introduce innovative products. In line with this, the companies are integrating IoT and AI technologies in aromatherapy diffusers to make them suitable for smart homes. The smart Wi-Fi enabled essential oil diffusers with large capacities and compatibility with Amazon’s Alexa and Google Assistant enables the individuals to control and monitor the device from their phones.

The aromatherapy diffusers providers are offering speaker and light functions for soothing and relaxing sounds for enhancing customer experience. Along with the large capacities of the diffusers, the key players are also focusing on the aesthetic of the aromatherapy diffusers, specifically designed for residential purposes. Consumers are adopting these smart and aesthetic diffusers as they blend easily with other gadgets and have similar water capacities, further driving the market growth.

Advantages of Aromatherapy Diffusers in Terms of Reducing Chemical Levels in the Air Drives the Market Growth

Globally, there is a surge in demand for smartphones due to high internet proliferation rate. The upward growth in e-commerce websites and social media has surged the demand for aromatherapy and spa treatments. The trend of using aromatherapy diffusers at home for soothing the environment and curb the foul smell is accelerating the demand for essential oils. Fragrance diffusers are used to help deodorize home and create a calm ambiance. Usage of different varieties of essential oils for a stress-free environment is building a platform for market growth.

Aromatherapy diffusers also combat the micro-organisms and help reducing chemical levels in the air, further increasing their demand in home-usage. Consumers across the globe are leading a fast-paced life, significantly contributing to increased stress levels, anxiety, and depressions. Furthermore, the COVID-19 outbreak has locked people at home, leading to rising depression levels. Higher social media exposure has increased the adoption of aromatherapy diffusers at home for a healthy home environment and a better immune system.  

Aromatherapy Diffusers Market: Segmentation

Ease of buying to Drive the Online Retail Segment

The online retail segment holds the highest market share as the key players seeking to increase their revenues and profit margins have shifted towards the online business channel. Online stores are gaining popularity among consumers for their one-day delivery services and competitive pricing strategies. For improved customer experience, the key players have adopted the D2C (direct-to-consumer) distribution channel through online platforms. Additionally, the seasonal offers and Black Friday discounts are attracting customers to increase online purchases. The below-mentioned info-graph depicts the estimated market share of various distribution channels in the market for the forecast period 2017–2029.

On the other hand, there is a huge market potential for aromatherapy diffusers in the offline distribution network. Market leaders are channelizing efforts in creating a strong distribution channel, which is a prime factor responsible for market growth. Some essential oil manufacturers are adopting marketing strategies that include providing customers with greater in-store experience and have positioned the diffusers as a luxury, further boosting their demand. The availability of aromatherapy diffusers in kits and DIY packaging is having a positive impact on the growth of the offline sales segment.

Regional Overview

Robust Spa Sector to Surge the Demand for Aromatherapy Diffusers in Europe

The European region dominates the aromatherapy diffusers market supported by an increasing number of spas and presence of key players. Growing importance for aromatherapy to relieve stress, anxiety, and depression is significantly contributing to regional market growth. The robust spa industry of Europe indicates higher consumption of aromatherapy diffusers. The European spa industry has surpassed USD 19 billion in 2018, with an increase of USD 800 million from the previous year, as per the statistics recorded by The International SPA Association (ISPA). More than half a million people in Europe visit spas on a daily basis. Thus, the growing number of spas in Europe is expected to foster regional market growth.

Rising preference for natural aromas and ingredients in the region has propelled the demand for aromatherapy diffusers. In addition, government regulations on the minimal use of chemicals in the formulations of the essential oils have compelled the key players to develop natural oils for effective therapies. To meet the escalating demand, leading players in the market are procuring natural fragrances and flavors to draw the consumer’s attention towards natural essential oils. The below-mentioned info-graph depicts the count of hotels with spas in the European region for the period 2014–2018.

Rising Influence of Western Culture to Surge the Use of Aromatherapy Diffusers in Asia-Pacific

Asia-Pacific is anticipated to witness a lucrative growth rate in the aromatherapy diffusers market owing to the rapid urbanization and ever-growing population. The prime factor driving the regional market growth is the tremendous rise in the medical tourism sector. India, China, Australia, Japan, and Thailand hold the largest market share. The number of wellness tourism arrivals in Asia is projected to reach around 8.5–46.1 million by the year 2021. Additionally, the increasing adoption of western cultures and consumer demand for high-end destination spas and resorts are presenting ample growth opportunities for the market.

Globally, growing interest in the Asian heritage and spiritual culture, along with a rapid rise in yoga and similar activities, foster the aromatherapy diffusers market. China represents a huge market for the aromatherapy diffusers due to its sheer size and the presence of high-income Chinese consumers. The high net worth individuals quickly uptake the new trends, further presenting huge potential, particularly for western brands.

Key Players

• Vitruvi US Corp.
• Young Living Essential Oils
• doTERRA International LLC
• Mountain Rose Herbs
• Edens Garden,
• Rocky Mountain Oils, LLC,
• Plant Therapy Essential Oils,
• First Natural Brands Ltd (Tisserand)
• Soulflower
• Green Delta Limited
• Urpower
• Asakuki
• Stadler Form Aktiengesellschaft
• SpaRoom
• FKA Brands  

Recent Developments

• In August 2019, doTERRAexpanded its global presence by commencing local sales in the Philippines for the continuous growth in Asia
• In November 2019, Plant Therapy launched two new retail stores for continuous expansion and growth in the customer base of essential oils and blends, diffusers and cases, and CBD products

Aromatherapy Diffusers Market: Segmentation

By Type

• Electric
• Non-Electric

By Product Type

• Essential Oil
  • Floral
  • Earthy
  • Citrus
  • Spicy
  • Camphor
• Carrier Oil
• Blended Oil
• Equipment
  • Evaporative Diffuser
  • Ultrasonic Diffuser
  • Heat Diffuser
  • Nebulizing Diffuser

By Distribution Channel

• B2B
• B2C
  • Specialty Retail Stores
  • Departmental Stores
  • Hypermarkets and Supermarkets
• Online Retail

By End-User

• Residential
• Commercial
  • Spas
  • Therapy Centres