Automotive Head-up Display (HUD) is a partially transparent display that provides limited and live information, allowing a driver to comprehend it while driving a vehicle. The HUD technology was first introduced in the aviation industry, and now it is one of the attractive technologies installed across most of the luxurious cars. Moreover, HUDs are extensively used in machine maintenance and in sports to provide improved situational comprehension with real-time data.
According to the World Health Organization (WHO) survey, close to 1.25 million people die every year as a result of fatal road accidents across the world. HUD display, with its driver-assist display that reports timely events, has the potential to prevent accidents. In the early stages, HUD was extensively used in military aircraft, but the technology has matured and is finding broader applications in various fields such as automobiles, augmented reality in video games, and others. The paramountcy of HUD display crops up during low visibility weather conditions such as winter, rainy, and snowfall. HUD screen displays the information such as blind turns on the road ahead, direction, distance covered and left, speed of the car, etc.
The global automotive head-up display market is expected to grow at a CAGR of 21.2% during the forecast period, 2020–2029.
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Opportunities and Challenges in Automotive Head-up Displays are as Follows
Combiner HUD is straightforward to integrate with the vehicle, whether its passenger or sports utility type, without consuming space in the automobile’s cockpit. The type of automotive head-up display is classified into windshield, combiner, and augmented reality HUD. Lately, businesses are exploring varieties of windshields. From which, the combiner is one of the most efficient and commonly used type. In 2018, Japanese manufacturer Toyota introduced Camry with the largest windshield HUD. The company made windshield HUD as a standard for its Prius model.
The increasing production of passenger vehicles globally is presenting a gamut of opportunities for the adoption of HUD for strengthening passenger safety.
The below table portrays the production of passenger vehicles in the fourth quarter of 2018 for North America, Europe, South America, Asia, and Africa
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North America is focusing on building its automotive sector, with an emphasis on safety and security levels. However, several automotive manufacturers from the U.S. are incorporating recent advancements in heads-up display technology to ensure safety measures in futuristic vehicles. The U.S has one of the most advanced automotive sectors with a penchant for advanced and powerful automobiles. Several OEMs are providing heads-up displays in their various premium models, including Ford, Tesla, and Land Rover.
Europe has a sizeable automotive sector marked by several key manufacturers. Several Europe-based companies are leading the automotive sector, such as Continental AG, Robert Bosch GmbH, and Delphi Automotive PLC, with thriving export business of their technologically advanced vehicles with semi-autonomous and autonomous features. According to the European Automobile Manufacturers Association (ACEA), automobile manufacturers operate close to 309 vehicle assembly and production plants across 27 countries in Europe. In February 2019, Nippon Seiki announced an investment of JPY 1 billion for expanding the production capacity of HUD manufacturing and establishing a new production facility, which can manufacture onboard gauges and displays in Lodz and Poland. However, this new facility is expected to kick-start full-scale operations by October 2020.
Asia-Pacific is expected to grow at an accelerated pace in the automotive head-up display market on account of producing the highest number of vehicles in countries like China, Japan, India, and South Korea, respectively. According to data from the International Organization of Motor Vehicle Manufacturers (OICA), China manufactured around 27.8 million vehicles in 2018, followed by the U.S., Japan, and India. Hence, the burgeoning automotive sector is foreseen to upturn the acceptance of automotive head-up displays in developing countries of Asia-Pacific.
Our report covers insights on the Automotive Head-up Display market, focusing on recent developments in the market across different regions and the varied development strategies employed by market participants. Moreover, the following sections are specifically covered in the report.
Some of the notable players in the global automotive head-up display market are Nippon Seiki Co. Ltd, Continental AG, Denso Corporation, Hudway Glass, Visteon Corporation, Yazaki Corporation, Robert Bosch GmbH, Panasonic Corporation, Pioneer Corporation, Micro vision Inc., Rockwell Collins, Delphi Automotive PLC, and BAE Systems.
|Market Size||USD in Billion By 2030|
|Forecast Units||Value (USD Million)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends|
|Segments Covered||by Type (Windshield, Augmented Reality HUD), Vehicle Type (Passenger Vehicles, Commercial Vehicles), End-User|
|Geographies Covered||North America, Europe, Asia-Pacific, LAME and Rest of the World|
|Key Companies Profiled/Vendors||Nippon Seiki CoLtd, Continental AG, Denso Corporation, Hudway Glass, Visteon Corporation, Yazaki Corporation, Robert Bosch GmbH, Panasonic Corporation, Pioneer Corporation, Micro vision Inc., Rockwell Collins, Delphi Automotive PLC, and BAE Systems.|
|Key Market Opportunities||Increasing Prevalence Of The Automotive And Transportation Industry Enhances The Expansion Of The Automotive Head-Up Display Market Share|