Global Statistics Representing Automotive Head-Up Display Market Scenario

Automotive Head-up Display (HUD) is a partially transparent display that provides limited and live information, allowing a driver to comprehend it while driving a vehicle. The HUD technology was first introduced in the aviation industry, and now it is one of the attractive technologies installed across most of the luxurious cars. Moreover, HUDs are extensively used in machine maintenance and in sports to provide improved situational comprehension with real-time data.

According to the World Health Organization (WHO) survey, close to 1.25 million people die every year as a result of fatal road accidents across the world. HUD display, with its driver-assist display that reports timely events, has the potential to prevent accidents. In the early stages, HUD was extensively used in military aircraft, but the technology has matured and is finding broader applications in various fields such as automobiles, augmented reality in video games, and others. The paramountcy of HUD display crops up during low visibility weather conditions such as winter, rainy, and snowfall. HUD screen displays the information such as blind turns on the road ahead, direction, distance covered and left, speed of the car, etc.

The global automotive head-up display market is expected to grow at a CAGR of 21.2% during the forecast period, 2020–2029.

Opportunities and Challenges in Automotive Head-up Displays are as Follows

• Growing demand for semi-autonomous and electric vehicles
• Launch of portable HUDs at a minimum price range for mid-range vehicles
• Evolution of extensive voice command HUDs
• Heavy pricing of progressive HUDs

Future Scope for HUDs

• Jaguar Land Rover is developing a ‘Virtual Windscreen’ concept designed to keep your eyes on the road, including a head-up display (HUD) that overlays the driving line featured in many virtual racers
• Motor Research Corporation is developing consumer heads-up display for motorcycles and bicycles. Moreover, it is experimenting with advanced heads-up displays similar to fighter jets to be installed in Formula One cars
• The SportVue HUD for motorcycles and other motion sports is on the leading edge of introducing new technology for sports enthusiasts
• Detroit, General Motors is working on the latest generation HUD with an enhanced vision system on the entire vehicle’s windscreen, alerting about obstacles to the driver in adverse weather conditions
• DARPA is working on glasses that will provide the driver with a zoom vision during day and night time

Combiner HUD Outshines Other HUD Types

Combiner HUD is straightforward to integrate with the vehicle, whether its passenger or sports utility type, without consuming space in the automobile’s cockpit. The type of automotive head-up display is classified into windshield, combiner, and augmented reality HUD. Lately, businesses are exploring varieties of windshields. From which, the combiner is one of the most efficient and commonly used type. In 2018, Japanese manufacturer Toyota introduced Camry with the largest windshield HUD. The company made windshield HUD as a standard for its Prius model.

Burgeoning Passenger Vehicle Sector to Integrate HUDs Extensively

The increasing production of passenger vehicles globally is presenting a gamut of opportunities for the adoption of HUD for strengthening passenger safety.

The below table portrays the production of passenger vehicles in the fourth quarter of 2018 for North America, Europe, South America, Asia, and Africa

U.S. to Spark Off the Automotive Head-Up Display Market in North America 

North America is focusing on building its automotive sector, with an emphasis on safety and security levels. However, several automotive manufacturers from the U.S. are incorporating recent advancements in heads-up display technology to ensure safety measures in futuristic vehicles. The U.S has one of the most advanced automotive sectors with a penchant for advanced and powerful automobiles. Several OEMs are providing heads-up displays in their various premium models, including Ford, Tesla, and Land Rover.

Fairly Large Automotive Sector in Europe to Spur Market Growth 

Europe has a sizeable automotive sector marked by several key manufacturers. Several Europe-based companies are leading the automotive sector, such as Continental AG, Robert Bosch GmbH, and Delphi Automotive PLC, with thriving export business of their technologically advanced vehicles with semi-autonomous and autonomous features. According to the European Automobile Manufacturers Association (ACEA), automobile manufacturers operate close to 309 vehicle assembly and production plants across 27 countries in Europe. In February 2019, Nippon Seiki announced an investment of JPY 1 billion for expanding the production capacity of HUD manufacturing and establishing a new production facility, which can manufacture onboard gauges and displays in Lodz and Poland. However, this new facility is expected to kick-start full-scale operations by October 2020.

China — the Largest Passenger Car Producing Country — to Invite Money-Spinning Market Opportunities  

Asia-Pacific is expected to grow at an accelerated pace in the automotive head-up display market on account of producing the highest number of vehicles in countries like China, Japan, India, and South Korea, respectively. According to data from the International Organization of Motor Vehicle Manufacturers (OICA), China manufactured around 27.8 million vehicles in 2018, followed by the U.S., Japan, and India. Hence, the burgeoning automotive sector is foreseen to upturn the acceptance of automotive head-up displays in developing countries of Asia-Pacific.

Why Buy This Report?

Our report covers insights on the Automotive Head-up Display market, focusing on recent developments in the market across different regions and the varied development strategies employed by market participants. Moreover, the following sections are specifically covered in the report.

• Definitive Market Data
• Competitor Analysis
• Market Concentration of Top Five Players
• Case Study: Opportunity, an automotive head-up display for passenger vehicles and commercial vehicles
• Porter’s Five Forces Analysis
• Potential Ventures

Significant Technological Developments and Upgradations by Prominent Players In Automobile HUDs

1. In October 2018, Continental AG developed an augmented reality HUD that features new waveguide technology, enabling large-area augmentation in the driver’s field of view
2. In June 2017, Continental AG collaborated with Digilens Inc. for the development of ultra-thin augmented reality head-up display
3. In October 2017, Denso Corporation developed a thin-film transistor, liquid-crystal head-up display to project critical driving information on the windshield of a car
4. In January 2017, DigiLens, a provider of diffractive waveguide technology for Augmented Reality (AR) and Head-up Displays (HUD), announced they have closed a Series B round of investment at USD 22 million. The product will be unveiled in November 2017, featuring on the new Lexus LS of version 2018
5. DENSO's new HUD projects a virtual screen approximately three meters ahead of the driver, enabling the driver to more intuitively access key information about the vehicle and its surroundings without changing the direction of gaze

Key Players

Some of the notable players in the global automotive head-up display market are Nippon Seiki Co. Ltd, Continental AG, Denso Corporation, Hudway Glass, Visteon Corporation, Yazaki Corporation, Robert Bosch GmbH, Panasonic Corporation, Pioneer Corporation, Micro vision Inc., Rockwell Collins, Delphi Automotive PLC, and BAE Systems.

Automotive Head-Up Display Market Segmentation

 By Type

• Combiner
• Windshield
• Augmented Reality HUD

By Vehicle Type

• Passenger Vehicles
• Commercial Vehicles

By End-User

• Original Equipment Manufacturers (OEMs)
• Aftermarket

By Region

• North America
• Europe
• Asia-Pacific
• LAMEA