Cellulose is a molecule that consists of hydrogen, carbon, and oxygen, and is found in the cellular structure of all plants. It is a biomacromolecule that is environmentally friendly, biocompatible, biodegradable, and renewable, among others. Even though cellulose is found in all the plants, the most frugal source for cellulose is derived from wood pulp and cotton. In recent years cellulose gel has witnessed a significant increase in demand from the food and beverage industry, owing to its physical and chemical properties when combined with liquids.
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The continuous development in science and technology and the advent of big data and artificial intelligence have surged the research activities in the pharmaceutical industry for the development of new medicines. Innovative treatments and personalized care have become a common sighting due to research in the pharmaceutical industry. Increasing investments by governments and private players to come up with new medicines and medical treatments in order to treat various diseases drives the market. As per the European Federation of Pharmaceutical Industries and Associations (EPA), the pharmaceutical industry in Europe invested around USD 38,500million in the year 2018 in research and development.
The recent coronavirus pandemic has affected the world and has compelled the scientists and doctors to develop a vaccine, further fueled by the heavy private and governmental investments. Cellulose gel is used as a bioadhesive and mucoadhesive in drug delivery systems that help in improving the specific localization of drug delivery. Furthermore, cellulose gel is used as a coating for tablets, pellets, pills, and beads, among others, as it offers a protective layer from humidity, oxygen, and other environmental factors.
The construction industry has been witnessing moderate growth even though the global economy has been showing signs of deceleration due to the ongoing pandemic. The easing out of restriction and economic aid infusion by governments is likely to jumpstart the industry once again. The overall long term outlook of the construction industry is showing positive signs and is expected to be above the global GDP. Increasing construction activities in emerging economies, such as India and China, up-gradation of existing infrastructure, and surging overall investments in renewable and telecom sectors are likely to boost the construction activities.
As per Oxford economics, the construction industry of the U.S is expected to overtake China in the coming decade. Furthermore, the three countries that account for around 60% of the growth include the U.S, China, and India. The global construction volume is expected to grow by around 85% and reach around USD 15.5 trillion by the year 2030. Cellulose gel is used as a performance additive in construction materials as it helps in increasing the properties of cement, such as water retention, workability, viscosity, and adhesion, among other properties.
Globally, the number of obesity cases is increasing at an alarming rate. As per the World Health Organization (WHO), globally, the number of obesity cases has increased by three times since 1975. In the year 2016, around 13%of the global adult population was obese. In line with this, people are opting to switch to healthier alternatives. Cellulose gel finds a wide range of applications in the food and beverage industry as it increases the fiber content in food and makes one feel satiated and aids in weight loss. Furthermore, it acts as a calorie reducer as it provides an increase in the volume of food, and it is nondigestible and has no calories, further driving the segment growth.
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The food and beverage sector plays a crucial role in the European economy. The sector is less vulnerable as compared to other sectors as the demand is usually static even with economic fluctuations. As per the Food Drinks Europe, Europe’s food and drink industry reached a value of USD 1.30 trillion in the year 2018 and employed around 4.57 million people. The total research and development expenditure was around USD 3.2 billion, and total trade accounted for around USD 130 billion.
The food and beverage industry is quite diverse in Europe, with a variety of sectors that range from fruits, vegetables, dairy, drinks, and sauces, among others. Cellulose gel is used as an ingredient in food and beverages to act as an emulsifier and thickener that helps in preventing the separation of the two mixed liquids. It also exhibits anti-caking properties and is used extensively in dairy products. Rising consumption and demand for confectionery items are in recent times has surged the prevalence of obesity, which is further driving the demand for cellulose gel as it is consumed widely as a calorie reducer. Cakes and chocolate manufacturers are using cellulose gel to improve the presentation of the products while offering them as a healthy alternative to traditional confectionery products.