Enterprise Mobility Management Market

Market Overview

The global enterprise mobility management market size was valued at USD 54.4 billion in 2023 and is projected to reach a value of USD 549.8 billion by 2032, registering a CAGR of 29.3% during the forecast period 2024-2032. The increasing adoption of Bring Your Own Device (BYOD) policies and the growing mobile workforce by various enterprises to improve employee productivity are expected to be significant market drivers for enterprise mobility management market share.

Enterprise Mobility Management (EMM) is a set of technologies, policies, and processes organizations use to manage and secure mobile devices (such as smartphones and tablets), applications, and associated data in the workplace. EMM solutions are intended to address the challenges and opportunities presented by the widespread use of mobile devices in the workplace, assisting organizations in optimizing mobile productivity while ensuring data security and compliance.

Enterprise mobility management (EMM) technologies are in high demand worldwide due to a considerable increase in mobile devices, and the shift in end-user firms' focus on securing their digital infrastructure is driving market expansion. Furthermore, advances in cloud-based EMM solutions provide a good outlook for the market. The increasing adoption of Bring Your Own Device (BYOD) policies and the growing mobile workforce by various organizations to improve employee productivity is likely to fuel Enterprise Mobility Management market growth during the forecast period.

Highlights

• Solutions account for the largest share by component.
• Cloud occupies the maximum share of the market based on deployment mode.
• Large enterprises influence market growth based on enterprise.
• BFSI generates the highest revenue share by verticals.
• Laptops hold the major market share by device type.

Market Dynamics

Global Enterprise Mobility Management Market Drivers

Bring Your Own Device (BYOD) trends

Bring Your Own Device (BYOD) refers to employees using their smartphones, tablets, or other devices for work-related purposes. This trend has gained traction due to employees' familiarity and comfort with their devices, increasing productivity and flexibility. However, the BYOD trend introduces security risks and the need for organizations to implement robust Enterprise Mobility Management (EMM) solutions. 83% of businesses have a BYOD policy of some sort. Some companies provide devices for certain employees, while others allow employees to use a company-issued device or their own.

Statista estimated that the global BYOD security market would be worth USD 64.6 billion by 2023. Statista also predicts that the BYOD market will grow from USD 70.83552 billion in 2023 to USD 235.450767 billion by 2032. BYOD has been widely adopted across industries owing to its benefits regarding employee satisfaction and productivity. 

Further, According to a Cisco survey, the Bring Your Own Device (BYOD) trend is widespread across organizations worldwide. The survey shows that 69% of IT decision-makers support bring-your-own-device (BYOD) policies. Employees frequently prefer to use their devices for work because they are familiar, comfortable, and can access work-related information anytime. For example, a Gartner survey discovered that 80% of workers admitted to using personal devices for work purposes.

The BYOD trend emphasizes the importance of implementing strong EMM solutions to address security concerns, ensure regulatory compliance, and increase productivity in the modern workplace. As more organizations adopt BYOD policies, the demand for comprehensive EMM solutions is expected to rise, propelling the Enterprise Mobility Management Market trend.

Global Enterprise Mobility Management Market Restraints

Cost of Implementation

The initial costs of implementing EMM solutions include a variety of expenses, such as software licenses, infrastructure setup, employee training, and ongoing support. These costs can be a barrier to adoption, especially for smaller organizations with limited resources. The cost of developing enterprise mobility solutions varies according to several factors. For example, an application with basic features can cost between USD 12,000 and USD 15,000, a medium version between USD 15,000 and USD 18,000, and an advanced version may cost more than USD 25,000. 

Furthermore, Microsoft's Enterprise Mobility + Security (EMS) E3 costs $8.80 per user per month, whereas the E5 costs $14.80 per user. The E5 has the same features as the E3 but with enhanced security, compliance, voice, and analytical capabilities. Furthermore, a Tech Pro Research survey found that IT decision-makers spend an average of $155 per user per year on mobile device management services. This spending includes components such as licensing, infrastructure, and ongoing support.

Small and medium-sized enterprises (SMEs) may face cost-related challenges. According to a Techaisle study, while large enterprises spend more on mobility solutions, SMEs must often consider the return on investment (ROI) when implementing EMM. As a result, organizations must weigh these costs against the potential risks and benefits before making EMM adoption decisions.

Global Enterprise Mobility Management Market Opportunity

Mobile Application Management

The Enterprise Mobility Management (EMM) market opportunity is to refine and expand Mobile Application Management (MAM) capabilities. As the use of mobile applications in business grows, organizations must optimize their management and security. Google Play is an app store for Android devices, with 3.718 million apps available by 2023. The proliferation of mobile apps emphasizes the importance of effective management solutions.

According to a Verizon report, web applications accounted for 43% of data breaches 2020. As mobile applications contribute significantly to the overall app ecosystem, securing them becomes important to cybersecurity. Many businesses invest in custom mobile app development to meet their unique business needs. EMM solutions that provide robust mobile application management facilitate these custom applications' secure deployment and maintenance. According to a UserZoom study, 79% of users would only retry a mobile application once or twice if it didn't work immediately. This emphasizes the importance of consistent app performance and usability, which can be achieved through good mobile application management practices.

The opportunity in mobile application management is in EMM solutions' ability to address evolving security challenges, ensure regulatory compliance, and improve the user experience while empowering organizations to leverage mobile applications for business transformation and growth fully.

Regional Analysis

North America Dominates the Global Market

The global enterprise mobility management market analysis is conducted in North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

North America is the most significant global Enterprise Mobility Management market shareholder and is estimated to grow at a CAGR of 29.8% over the forecast period. North America has several vendors offering Enterprise Mobility Management solutions and services, including IBM, Microsoft, ManageEngine, and Citrix. As a result of the competition in the North American region, these companies aim to increase revenues and expand their businesses. The United States is North America's largest market for enterprise mobility management. The high adoption rate of mobility solutions in the banking, retail, manufacturing, and healthcare sectors is the primary driver of demand in the country. The healthcare industry has a vast potential for analytics, with big data analytics becoming more prevalent in the country's healthcare ecosystem. This is expected to boost EMM growth in the region during the forecast period. 

Additionally, North American businesses across various industry verticals increasingly incorporate Enterprise Mobile Management solutions into their digitalization strategy. These solutions can help safeguard, manage, and monitor sensitive corporate and customer data. Furthermore, these solutions assist businesses in meeting security compliance requirements set by various independent regulatory bodies throughout the region. As a result, the North American market has the largest market share and is still expanding in the area. 

Asia-Pacific is anticipated to exhibit a CAGR of 30.8% over the forecast period because of the growing popularity of the BYOD culture and the growing need to protect the company's sensitive data from potential cyber-attacks. Significant digitalization and increased mobile device penetration are expected to drive the Asia Pacific enterprise mobility management market. Furthermore, the growing number of SMEs and their emphasis on BYOD policies drive EMM solutions sales in the regions. The governments of various countries, including India, South Korea, China, and Australia, are digitizing their overall infrastructure, which is expected to create significant opportunities for the EMM market in the region during the forecast period.

Europe has been a significant market for EMM solutions, owing to the widespread use of mobile devices in various industries. The region's diverse economic landscape, regulatory environment, and need for secure mobile solutions contribute to the demand for EMMs. EMM adoption may vary across European countries depending on industry focus, regulatory landscape, and digital maturity. Countries with strong economies and an emphasis on technological innovation, such as Germany, the United Kingdom, and France, are expected to play essential roles in the growth of the EMM market.

Segmental Analysis

The global enterprise mobility management market is segmented based on component, deployment mode, enterprise size, verticals, and device type

The market is further segmented by component into Solutions and Services.

Solutions account for the largest share of the market.

Solutions

Enterprise Mobility Management (EMM) Solutions are the software components that form the foundation of an organization's mobile ecosystem management and security efforts. These solutions consist of several modules, including Mobile Device Management (MDM), Mobile Application Management (MAM), Mobile Content Management (MCM), and Unified Endpoint Management (UEM). MDM focuses on device control and security, MAM on mobile application management, and MCM on mobile content security. UEM extends these capabilities to include other endpoints, such as laptops and IoT devices, resulting in a more unified approach to device management. EMM solutions are essential in enforcing security policies, ensuring compliance, and optimizing mobile device functionality throughout the enterprise.

Services

EMM Services supplement the solutions by offering support, consultation, and implementation assistance to organizations that use EMM solutions. These services may include consulting and advisory services that assist organizations in assessing their mobility requirements, planning EMM implementations, and defining security policies. Implementation services include deploying EMM solutions and ensuring they integrate seamlessly with the existing IT infrastructure. Training services educate administrators and end users on how to use EMM tools and follow security protocols.

Based on deployment mode, the market is fragmented into Cloud and on-premises.

Cloud occupies the maximum share of the market.

Cloud

Cloud deployment in the context of Enterprise Mobility Management (EMM) entails hosting EMM solutions on cloud infrastructure, allowing access and management of mobile devices and applications via the internet. Cloud-based EMM solutions provide scalability, flexibility, and accessibility, enabling organizations to manage their mobile ecosystems from any location with an internet connection. This deployment model reduces the need for extensive on-premises infrastructure, resulting in cost savings and ease of maintenance. Cloud-based EMM is especially advantageous for organizations with a distributed workforce because it allows remote device management and quick and seamless security policy updates.

On-premises

On-premises deployment of EMM entails installing and hosting EMM solutions on the organization's servers and infrastructure within its physical location. This deployment model provides greater control and customization over the EMM implementation, making it ideal for organizations with specific security and compliance needs. On-premises deployment keeps sensitive data and management processes under the organization's control, addressing concerns about data sovereignty and regulatory compliance.

The market is sub-segmented by enterprise size into Large Enterprises, Small & Medium Enterprises.

Large Enterprises influenced the market growth.

Large Enterprises

Large enterprises, often with a sizable workforce and complex organizational structures, use Enterprise Mobility Management (EMM) solutions to manage the diverse range of mobile devices and applications used in their operations. These organizations typically have more employees and a more extensive mobile device fleet, making comprehensive EMM solutions critical for maintaining security, enforcing policies, and ensuring regulatory compliance. 

Small and Medium Enterprises

Small and Medium Enterprises (SMEs) use EMM solutions to address the unique challenges of managing mobile devices in a more compact organizational structure. SMEs may have fewer employees and a smaller mobile device fleet, but EMM is critical for ensuring security and optimizing mobile workflows.

The market can be further bifurcated by verticals into BFSI, Retail and eCommerce, Healthcare and Life Sciences, IT and Telecom, Manufacturing, Government, Transportation and Logistics, and Travel and Hospitality.

BFSI generates the highest revenue share.

BFSI

In the BFSI sector, Enterprise Mobility Management (EMM) is critical for securing financial institutions' mobile devices, applications, and data. This vertical's EMM solutions are focused on regulatory compliance, secure financial information access, and cybersecurity threat protection. Mobile banking apps, financial data access, and specific communication channels are critical components of EMM implementations in the BFSI industry.

Retail and eCommerce

In the retail and eCommerce industries, EMM solutions are used to manage mobile devices used by employees for inventory management, customer service, and POS operations. Security measures are critical for safeguarding customer data and ensuring secure transactions. In this sector, EMM improves employee productivity, facilitates seamless communication, and contributes to a positive customer experience via specific mobile applications.

The market is classified into laptops, tablets, and Smartphones based on device type.

Laptop holds a significant market share.

Laptop

Enterprise Mobility Management (EMM) for laptops focuses on managing and securing these devices within an organization. Laptops play an essential role in the modern workplace, so EMM solutions for laptops focus on ensuring secure access to corporate networks, data protection, and adherence to organizational policies.

Smartphones

Smartphones are ubiquitous in today's workplace, and EMM solutions for smartphones are critical for managing the wide range of devices employees use. EMM smartphone features include Mobile Device Management (MDM), Mobile Application Management (MAM), and secure communication tools.

Impact of covid-19

Employers are obligated to give remote access alternatives to their employees in response to the broad dissemination of the COVID-19, allowing them to work outside the company infrastructure. Allowing staff to work from home is a measure to prevent the spread of viruses in the workplace. The adoption of Enterprise Mobility Management solutions is increasing because these solutions empower businesses to remotely operate, update, and even delete data from devices. During this outbreak, several companies have also launched a BYOD program, which lets employees use their devices for work purposes to maintain company continuity.

Large enterprises use enterprise mobility technology to manage their employees' BYOD and remote access to corporate resources. Countries have developed one-of-a-kind mobile solutions with security systems to combat the spread of the Covid-19 virus. For example, Oman has released Tarassud Plus, a system that includes a mobile application powered by AI.

Recent Developments

• February 2024- BlackBerry will be the first MDM vendor to receive BSI Clearance for BlackBerry UEM Brightsite Usage with Apple iNDIGO.
• February 2024- The new IBM LinuxONE 4 Express offered cost savings and client value through a cyber-resilient hybrid cloud and AI platform.
• February 2024- SAP accelerated Seagate Technology's digital evolution with SAP S/4HANA.