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ePharmacy Market: Information by Drug Type (Prescription Drugs, Over the Counter (OTC) Drugs), Product Type (Dental, Skincare, Weight Loss), and Region —Forecast till 2029

Market Snapshot
Study Period:
Base Year:
Fastest Growing Market:
Largest Market:
North America
14.82 %
Key Players
The Kroger Co.

Walgreen Co.

Wal-Mart Stores Inc.

CVS Health

Express Scripts Holding Company

ePharmacy offers numerous drugs and electronic prescriptions issued by certified pharmacists. They provide drug delivery at the remotest areas at competitive prices with discounts and secure payment gateway. ePharmacy also offers the replacement of certain products.


Currently, over 50 start-ups are operating in India's e-Pharmacy market, providing safe and affordable medicines to approximately 50 million patients per month, serving patients through over 19,000PIN codes. The sector employs around 30,000 qualified professionals. The e-pharmaceutical sector registered over 40 billion FDI from the world's top investors.

The ePharmacy market was valued at USD 49,990 million in 2019 and is expected to grow with a CAGR of 14.82% during the forecast study period.


Increasing Use of Mobile Apps for Prescription Drugs

Online pharmacies offer products at competitive prices with faster delivery, licensed pharmacists verifying medication, and greater security. Increasing use of prescription smartphone devices and smartphone electronic prescription refill services drive the market growth. Companies such as Walgreens and CVS Pharmacy are offering smartphone devices that have the potential to make prescription refilling quick with new features like minute doctors, drug detectors, medication trackers, and non-health programs. For instance, CVS Caremark developed an iPhone app, which offers prescription refilling features.

Rising Investment and Technological Advancements to Drive the Market

Increasing demand for healthcare goods & services is pressurizing the offline retail supplier’s in terms of supply, providing a tremendous opportunity for online health retailers to cater to the broad customer base. The increasing prevalence of medical diseases is subsequently intensifying market competition in terms of medications and healthcare products. Shifting customer preference towards online pharmacies has compelled the manufacturers to offer their products online at competitive prices to sustain in the raging competition. Rising use of information technology in the healthcare industry enables physicians to remotely deliver prescriptions, further driving the market growth. 

Improving IT technology, rising use of smartphones, and availability of high-speed internet in urban and rural areas drives the market growth. Rising investments and the increasing number of start-ups provide an impetus to the market growth. Safe Medicines India (2016) reports that approximately 60 new start-ups have been established in India in the last 2 years, whereas online pharmacies raised about USD 93 million in funding in 2015.

ePharmacy Market: Segmentation

OTC to Hold the Largest Shares in the ePharmacy Market

The over-the-counter drug segment holds the largest market share during the forecast study period. OTC drugs are medicine sold directly to customers without the need for prescription by doctors. In several countries, OTC is regulated by authorized agencies to make sure that they comprise ingredients that are safe and effective when consumed without consulting doctors. These drugs are primarily regulated as per their active pharmaceuticals ingredients (API) instead of the final product. The key factors propelling the development of this segment are easy availability, self-reliance in relieving minor symptoms, and instant relief.

Rising Prevalence of Vitamin Deficiency to Increase the Demand for Vitamin-Based Products

The vitamin segment is projected to witness the fastest growth on account of rising vitamin intake and growing demand for nutritionally enriched packaged food products. Globally, the prevalence of vitamin deficiencies have been increasing at an alarming rate, caused due to food fortification, which is further surging the demand for vitamin-rich products. Vitamins and minerals are essential nutrients that perform vital body functions and maintain optimal health and wellness.

Busy lifestyle often makes it difficult to attain adequate micronutrients through diet, leading to deficiencies and diseases. Online pharmacies provide top-quality nutritional and dietary multivitamins and a variety of vitamins and supplements such as vitamin A, B, B12, C, D, D3 supplements, vitamin K, and supplements for specific conditions such as hair loss, iron deficiency, liver health, and eye health at affordable price.

Regional Overview

North America: Home to the Leading ePharmacy Players


North America holds the largest market share on account of extensive internet usage, growing acceptance of web services, growth in the eCommerce, and an upsurge in online orders. The region is backed by the presence of well-established players and the increasing geriatric population with specific nutritional needs. The USFDA is raising awareness among people regarding the purchase of prescription from online retailers to prevent the use of unbranded and unsafe medications.

Asia-Pacific to Register the Fastest Growth in the ePharmacy Market

Asia-Pacific is anticipated to register the fastest growth during the forecast period. The region is housing the largest population and patient pool, providing an impetus to the market growth. China and India are at the forefront of the regional ePharmacy market as the governments of these countries are heavily investing in the healthcare sector to provide better quality treatment.  Changing policies and increasing demand for consumer healthcare goods drives the market growth. The region is also backed by the presence of national and international players offering fast internet and web-based technology, further driving the regional market growth.

Key Players

Recent Developments

  • In Feb 2020, ePharmacy Ro launches doctor – approved WebMed rival health guide.
  • In March 2019, 1mg, a leadingePharmacy platform, attained theLegitScript certification from the National Association of Boards of Pharmacy.

ePharmacy Market Segmentation

By Drug Type

  • Prescription drugs
  • Over the counter (OTC) drugs

By Product Type

  • Dental
  • Skincare
  • Vitamins
  • Cold and flu
  • Weight loss

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Central and South America and the Caribbean
  • The Middle-East and Africa

Frequently Asked Questions (FAQs)

The EPharmacy Market is studied from 2017-2029.
The The EPharmacy Market is growing at a CAGR of 14.82% during the forecast period 2017–2029.
North American holds highest share in EPharmacy Market.
The key players in the EPharmacy Market are The Kroger Co. Walgreen Co. Wal-Mart Stores, Inc. CVS Health Express Scripts Holding Company Giant Eagle, Inc. DocMorris (Zur Rose Group AG) Rowlands Pharmacy 1mg Netmeds Medline Industries OptumRx, Inc.
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