Fitness App Market

Market Overview

The global fitness app market size was valued at USD 1.21 billion in 2021 and is projected to reach USD 5.41 billion by 2030, registering a CAGR of 18.1% from 2022 to 2030.

An application related to health or fitness that can be downloaded on smart devices, such as laptops, phones, and tablets, is a fitness app. It may be accessible on the Android and iPhone operating systems, among other platforms (iOS). According to the online public health resource, more than 97,000 fitness and health apps are on tablets and mobile devices (Health Works Collective). Additionally, roughly 15% of smartphone users between 18 and 29 have installed health apps, and approximately 52% access health-related information through their devices. Numerous fitness app categories are offered, including care management, vital sign monitoring, health and wellness, women's health, medication management, and consultancy apps.

Fitness apps use artificial intelligence, machine learning, and other technologies that can give users customized workout plans. These apps provide step tracking, customized diet charts, monitoring, and fitness programmes without equipment. These benefits have increased the market's potential for growth. For instance, users of MyFitnessPal can track their diet and activity in a personalized way. The COVID-19 pandemic caused widespread lockdowns and social segregation laws, which resulted in a move away from conventional studios and gyms and toward virtual fitness. Thus, the quantity of fitness apps that have been downloaded and used has multiplied.

Market Dynamics

Fitness App Market Driving Factors

High Smartphone penetration

The popularity of different fitness applications is rising as more people use smartphones. The demand for fitness apps is also being boosted by ongoing network infrastructure upgrades and an expansion of network coverage. Due to smartphones' growing popularity and interest in fitness, mobile network operators see mHealth as a lucrative investment opportunity. Fitness apps are anticipated to grow proportionally as smartphone adoption rises. The development of smartphone technology to enhance live sessions is also anticipated to fuel market expansion. Smartphones are the best option for monitoring and activity tracking services because of their large storage capacity, portability, and ease of use. The market demand for smartphones is driven by rising affordability and falling hardware costs. Due to the high penetration of mobile phones in low-income nations, fitness apps are being adopted more quickly than in high-income nations.

Increased use of Obesity-related applications

People are becoming more aware of and concerned about obesity, which has led to the adoption of various measures for reducing weight. As a result, individuals are using fitness apps to a greater extent to track their progress toward their individual health goals. These applications give users a selection of exercises to choose from, functions to calculate the number of calories burned, and tools to track the activities they engage in during their workouts. Most fitness apps are designed to help users lose weight, which is anticipated to create significant growth opportunities for market players over the forecast period.

Fitness App Market Restraining Factors

Lack of Reimbursement for Fitness Applications

Practitioners can be compensated for the time spent gathering and analyzing digitally stored remote patient health data by using fitness applications integrated with wearable technology for remote patient monitoring. However, CMS does not offer a refund for fitness apps or subscriptions. Fitness apps are primarily used for exercise, weight loss, diet, nutrition, and patient monitoring with a wearable device. Although the use of fitness apps is on the rise, the market for these apps is anticipated to be constrained over the forecast period due to a lack of reimbursement.

Fitness App Market Key Opportunities

Increasing Investments in the Fitness Apps Segment

Fitness apps are likely to be used by people of all ages for various purposes. For instance, adults between the ages of 18 and 64 are more likely to use fitness apps for physical activity and weight loss than seniors, who are more likely to use them for diet and nutrition. Increased investments have been made in the fitness app industry due to the efficiency and uptake of fitness apps. The fitness industry has also revolutionized thanks to contemporary technologies like machine learning, artificial intelligence, and augmented reality. Instead of going to gyms and fitness centres, people now exercise at home to stay in shape and be healthy, thanks to these technologies. Modern fitness apps provide all types of exercise, including weight training, yoga, Zumba, aerobics, and meditation. One of the critical elements driving investments in the fitness app market is the rising acceptance and popularity of fitness apps.

Regional Analysis

Region-wise, the market has been segmented across North America, Europe, Asia-Pacific, Latin America, the Middle East and Africa.

The majority of revenue came from North America. The adoption of fitness apps in North America is fueled by several factors, including the quick increase in smartphone usage, expansion of coverage networks, chronic disease prevalence, rise in geriatric population, and COVID-19 pandemic. The largest market for fitness-related applications worldwide is the United States. The widespread use of mHealth in North America is one of the key factors driving the market's expansion. Due to the rising use of smartphones, smart wearables, and mHealth services, Asia Pacific is expected to be the most profitable regional market during the forecast period.

Segmental Analysis

The global fitness app market share is classified by type, platform, device, and region.

By Type Analysis

The fitness app market comprises exercise, weight loss, diet and nutrition, and activity tracking. The segment with the highest revenue share was exercise and weight loss. Exercise and weight loss apps utilize scheduled notifications to encourage users to exercise frequently. These workout apps frequently include audio cues, video demonstrations, and fitness-tracking tools, all of which can aid in keeping up a regular exercise schedule. Nike Training Club, Daily Workouts Fitness Trainer, Aaptiv, 7 Minute Workout, Garmin Connect, SworkIt, Daily Yoga, FitOn, 8fit Workouts, and Adidas Training by Runtastic are a few examples of such apps.

By Platforms Analysis

Based on platforms, the fitness app market is categorized into android, iOS, and others. The largest revenue share came from the iOS market. Over the past few years, the segment's growth has been driven by the high adoption of iOS devices. Fitness coaching, activity tracking, streaming workout classes, inspiration & motivational videos for workouts, guided meditations, stretching, and other services are available through fitness apps made for iOS devices. Centr, 7 Minute Workout, MyFitnessPal, Sworkit, Freeletics, Keelo, JEFIT, Strava, and PEAR are some of the popular fitness apps created for the iOS platform iPad and Apple Watch.

By Devices Analysis

Based on devices, the fitness app market is differentiated into smartphones, tablets, and wearable devices. The largest revenue share came from the smartphone market. The largest revenue share came from smartphones. One of the main factors driving the segment's growth is an increase in the penetration of smartphones worldwide. The majority of people are choosing to use their smartphones instead of visiting gyms and fitness clubs to supplement their regular routine workout due to the constantly evolving technology in the fitness industry. They can avoid paying for expensive fitness clubs and gym memberships by using smartphones to access fitness platforms, which helps the segment grow.

Recent Developments

• In March 2022: ASICS announced the expansion of its FrontRunner team in the Middle East, with new teammates from the UAE, Kuwait, KSA, and Qatar joining the passionate global running community.
• In June 2022: Asics and Zwift Launched A Digital Running Experience To Allow Participants To Run With Asics Sponsored Athletes. ASICS and Zwift announced the launch of an athlete-led training series called "ASICS Pro Series." Centred around the launch of METASPEEDTM EDGE+.