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Fitness App Market: Information by Type (Exercise and Weight Loss, Diet and Nutrition), Platform (Android, iOS), Device (Smartphones, Wearable Devices), and Region — Forecast till 2030

Market Snapshot
Study Period:
2020-2030
Base Year:
2021
Fastest Growing Market:
Europe
Largest Market:
North America
CAGR:
21.5 %
Key Players
Adidas

Appster

FitnessKeeper

Fitbit Inc

Azumio Inc

MyFitnessPal Inc

Noom

The global fitness app market size was worth USD 6,700 million in 2021. It is estimated to reach an expected value of USD 30,635 million by 2030 at a CAGR of 21.5% during the forecast period (2022–2030). Customers can get individualized exercise routines using fitness apps that use artificial intelligence, machine learning, and other technologies. These apps also give individual health coaches and no-equipment fitness programs, personalized diet charts, diet monitoring, and step tracking. As a result of these advantages, the market's growth potential has increased. Customers of MyFitnessPal, for example, can track their diet and activity in a tailored way. Due to the COVID-19 pandemic, which led to widespread lockdowns and social distancing rules, a shift from traditional studios and gyms to virtual Fitness has occurred. Thus, the number of fitness apps downloaded and used has skyrocketed.

Fitness App Market Share

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Market Dynamics

Global Fitness App Market Drivers

  • High Penetration of Smartphones

According to United Nations' International Telecommunication Union, smartphone penetration in Arab and African nations doubled between 2013 and 2015, owing to improved internet access. In addition, Asia-Pacific is considered the fastest-growing smartphone market, accounting for about two-thirds of 860 million new subscribers worldwide. The rising adoption of smartphones by users contributes to the growth of various fitness applications. Moreover, rising mobile subscriptions in the US, which reached 404.58 million in 2018, are expected to drive market growth. The penetration of smartphones is growing significantly in the country.

The increasing adoption of smartphones by consumers is driving the growth of various fitness applications. Furthermore, continuous improvements in network infrastructure and an increase in network coverage are among the factors boosting the demand for fitness apps. Mobile network operators view mHealth as an opportunity for investment due to smartphones' growing adoption and rising awareness about Fitness.

An increase in the adoption of smartphones is expected to scale up the use of fitness apps proportionately. According to a study published by JMIR mHealth and uHealth in 2017, around 45.5% of the sample size (population) used fitness applications on their smartphones. Technological advancements in smartphone technology for improving live sessions are also expected to drive market growth. In addition, smartphones offer ample storage capacity, ease of use, and portability, making them an optimal solution for monitoring and activity tracking services. Growing affordability and reducing hardware costs are driving the demand for smartphones in the market. mHealth is being rapidly adopted in low-income countries due to the high penetration of mobile phones, thereby aiding the adoption of fitness apps in these countries.

  • Increasing Adoption of Obesity-Related Apps

The US is the leading country in terms of the percentage of the adult population that is obese and overweight. As per the US Department of Health and Human Services, National Institutes of Health, in 2017, the adult US population suffering from obesity was around 38%. Moreover, approximately 500 million adults have been reported to be obese worldwide. If this remains unaddressed, it will reach nearly 1 billion by 2030. In the UK, more than 25% of adults are obese. An increase in awareness and concern about obesity has led to the adoption of various measures for reducing weight, enabling greater use of fitness apps by individuals to track their health goals.

MLSDev, a developer of mobile applications, in its study published in June 2019, revealed that around 73% of fitness app consumers utilize them to track their workout and weight loss progress. These applications provide users with exercises to choose from, functions to calculate burnt calories and tools to keep track of their workout activities. According to a study in 2019, around 50% of the US population will be obese, and approximately 25% will be severely obese by 2030. Most fitness apps are meant for weight loss, which is expected to create significant growth opportunities for market players over the forecast period.

Global Fitness App Market Restraint

  • Lack of Reimbursement for Fitness Applications

Fitness applications synchronized with wearable devices can be used for remote patient monitoring. In July 2018, CMS unveiled CPT code 99091, allowing practitioners to receive reimbursement for time spent collecting and interpreting digitally stored remote patient health data. In 2019, CMS proposed Medicare Physician Fee Schedule and Quality Payment Program, which included amendments regarding reimbursements for telehealth programs and remote health monitoring. However, CMS does not provide any refund for subscription and fitness app utilization. Besides patient monitoring with a wearable device, fitness apps are majorly used for exercise, weight loss, and diet and nutrition. Although there is an increasing trend in using fitness apps, a lack of reimbursement is expected to restrain the fitness app market over the forecast period.

Future Growth Opportunities in Global Fitness App Market

  • Increasing Investments in the Fitness Apps Industry

Individuals of different age groups are likely to use fitness apps for various applications. For instance, adults aged 18–64 years are more likely to use fitness apps for exercise and weight loss than the senior population, which is expected to use them for diet and nutrition. The effectiveness and adoption of fitness apps have led to increased investments in the fitness app industry. Future Fitness reported in May 2019 that it had received USD 8.5 million in Series A funding headed by American venture capital company Kleiner Perkins. Khosla Ventures, Founders Fund, Caffeinated Capital, and Instagram co-founder Mike Krieger are among the company's other investors.

Moreover, the introduction of modern technologies, such as machine learning, artificial intelligence, and augmented reality, in the health and fitness space has revolutionized the fitness industry. These technologies have changed the way individuals exercise at home instead of visiting gyms and fitness clubs to keep themselves fit and healthy. Modern fitness apps offer all fitness modes, including meditation, aerobics, yoga, Zumba, and weight training. The growing popularity and increasing adoption of fitness apps are among crucial factors boosting investments in the fitness app market. 

 

Segmental Analysis of the Global Fitness App Market

The global fitness app market share is classified by type, platform, device, and region.

Based on types, the fitness app market is divided into exercise and weight loss, diet and nutrition, and activity tracking.

The exercise and weight loss segment held the largest market share of 54.7% in the fitness app market in 2021. This rise can be accredited to the growing number of companies introducing innovative apps for weight loss and maintaining a workout routine. 

The activity tracking segment is the fastest-growing segment in the market. It is estimated to reach an expected value of USD 9,440 million by 2030 at a CAGR of 23%. This can be accredited to the high need for wearable health tracking systems and the launch of new activity tracking devices. For instance, Fitbit launched wearables from USD 70 to USD 160 for providing affordable activity trackers in March 2019. Moreover, activity tracking apps introduced by different sports footwear companies, such as Runtastic by Adidas and Runkeeper by Asics, support segment growth.

The diet and nutrition segment accounts for the third-largest share in the market. Due to the growing penetration and utilization of diet and nutrition apps by consumers and an increasing number of companies providing technologically advanced solutions for maintaining diet and nutrition, this segment is likely to grow substantially during the forecast period.

Based on platforms, the fitness app market is categorized into android, iOS, and others. 

The iOS segment dominates the market. Increased usage of iOS devices is fueling segment growth. Fitness apps available on the iOS platform include Fitocracy, Strava, FitStar, Fooducate, MyFitnessPal, and Nike Training Club.

The android segment is estimated to reach an expected value of USD 19,005 million by 2030 at a CAGR of 22.7%. Tracking health and fitness via android smartphones have become popular in recent years. Fitness apps can be installed on android devices, and multiple functions such as gathering workout ideas, setting fitness goals, tracking calorie intake, and other fitness activities can be performed.

Popular fitness apps are Aaptiv, Google Fit, Jefit, Fitbit Coach, MapMyFitness, Runtastic, and MyFitnessPal. Moreover, android runs on more than 24,000 devices. Owing to the growing use of smartphones globally and the rising number of Android users at a rapid rate, this segment is expected to register lucrative growth over the projected period. Fitness apps accessible on the Android platform include MyFitnessPal, Sworkit, Google Fit, Runstastic, and Leap Fitness Workout Apps.

Based on devices, the fitness app market is differentiated into smartphones, tablets, and wearable devices.

The smartphones segment accounted for the largest share in 2021. This can be attributed to the increase in the adoption of smartphones among US consumers in the past few years. An increase in the adoption of smartphones is expected to scale up the use of fitness apps proportionately. 

The wearable devices segment is expected to be the fastest-growing segment, accounting for USD 8,230 million at a CAGR of 22.6% by 2030. A wearable fitness device is used for measuring and compiling user activity data and synchronizing this data with a suitable fitness app. According to Pew Research Center, roughly 21% of people in the United States use a wearable gadget as of June 2019.

Like most digital technologies, wearable device adoption is influenced by socioeconomic factors such as income, education, and occupation. According to the same study, approximately 31% of people in the household income category of USD 75,000 or more per year use wearable fitness devices, compared to only 12% of people in the household income group of USD 30,000 or less per year. Over the projected period, the market is estimated to be driven by consumers' high adoption of wearable devices in the United States.

 

Regional Analysis of the Global Fitness App Market

The Predominance of North America and Asia-Pacific Over Others

Region-wise, the market has been segmented across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Fitness App Market Regional Analysis

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North America dominated the most commanding position in the global fitness app market. It is estimated to reach an expected value of USD 10,740 million by 2030 at a CAGR of 20.5%. Various reasons are driving the growth of the fitness app market in North America, including the rapid increase in smartphone usage, the expansion of coverage networks, the rise in the prevalence of chronic diseases, and the rise in the senior population. The US is the largest market for fitness applications. The rising adoption of mHealth in North America is driving the market growth. Rising per capita expenditure on healthcare is another factor driving the market.

Exercise and weight loss apps will likely witness significant growth in North America through video workouts and connected devices with various workout platforms. This segment market in North America is expected to grow due to the rising incidence of diabetes, obesity, and cardiovascular diseases. Lately, there has been an increase in mergers, acquisitions, and product launches, positively influencing the mHealth apps market. For instance, in March 2016, Allscripts collaborated with AssistRx to focus on digital technology solutions to enhance the association between payers, providers, and life sciences platforms to improve the mHealth experience for users.

Asia-Pacific is predicted to be the fastest-growing region in the global fitness app market and is expected to exhibit a significant growth rate over the forecast period, owing to the increasing penetration of smartphones and intelligent wearables and the growing adoption of mHealth services. It is estimated to reach an expected value of USD 10,955 million by 2030 at a CAGR of 23%. Increasing affordability leads to a rise in the adoption of smartphones, accessing various applications for Fitness.

Factors like rising healthcare expenditure, increasing incidence of obesity, and a growing number of athletes motivate governments and private organizations to develop new models for fitness regimes. Government bodies are promoting advancements in mHealth technology by providing improved 3G and 4G network infrastructure and formulating policies that would attract investments in the region.

Fitness apps and related services are being increasingly launched in Europe, focusing on monitoring activity, workout routines, calorie trackers, diet, and nutrition charts. The European fitness app market is anticipated to grow significantly during the forecast period. It is estimated to reach an expected value of USD 8,755 million by 2030 at a CAGR of 22.4%. This can be accredited to increasing awareness about a healthy lifestyle, a growing number of fitness centers and health clubs, and rising demand for fitness and workout apps by user groups. The launch of new products and an increase in marketing and promotional activities by manufacturers are expected to contribute to market growth during the forecast period.

 

Top Industry Players

  • Adidas
  • Appster
  • FitnessKeeper
  • Fitbit Inc
  • Azumio Inc.
  • MyFitnessPal Inc
  • Noom
  • Nike
  • Under Armour Inc
  • WillowTree Inc
  • Polar Electro
  • Kayla Itsines
  • Google
  • Fooducate
  • ASICS America Corporation

 

Recent Developments by Key Players

  • March 2022 - ASICS announced the expansion of its FrontRunner team in the Middle East, with new teammates from the UAE, Kuwait, KSA, and Qatar joining the passionate global running community.
  • November 2021 - ASICS announced its partnership with Dubai Creek Striders (DCS) ahead of the iconic Johnson Arabia Dubai Creek Striders Half Marathon and 10km run. A much-loved community running event that invites all ages and abilities to participate in its annual race, the half-marathon took place on December 3, 2021. The collaboration between ASICS and DCS stands as part of ASICS' brand ethos to uplift the community through movement.

 

Global Fitness App Market: Segmentation

 By Type

  • Exercise and Weight Loss
  • Diet and Nutrition
  • Activity Tracking

By Platform

  • Android
  • iOS
  • Others

 By Devices

  • Smartphones
  • Tablets
  • Wearable Devices

 By Regions

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • The Middle East and Africa
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