Glycerol monostearate, commonly known as GMS, refers to a glycerol ester of stearic acid, which is majorly used as an emulsifier in foods. It is white or almost white in color, odorless, and sweet-tasting flaky powder that is hygroscopic. It occurs naturally in the body due to the breakdown of fats by pancreatic lipase and is also found in fatty foods. It is a food additive which is used for emulsifying, thickening, anticaking, and preservative agent.
Besides, it is also used in cosmetics and hair-care products. It is a powerful, hydrating supplement that is deemed safe for human consumption by the U.S. Food and Drug Administration (FDA) and European Food Safety Authority (EFSA), as well as the Joint FAO/WHO Expert Committee on Food Additives (JECFA). Therefore, several athletes, bodybuilders, and food manufacturers use it in making bread, biscuits, cakes, ice-creams, etc. These are also used in slow-release pharmaceutical products and helps with the coating process. Therefore, due to the wide range of applications in different industries, the demand for glycerol monostearate powder is expected to increase.
Hence, the global glycerol monostearate powder market is anticipated to increase during the forecast period.
The common uses of glycerol monostearate powder are as an emulsifier, also as a stabilizer, and humectants such as in bakery, confectionery, frozen desserts, oils, and fats. It is used in the baking industry to help in forming and maintaining uniform dispersions of immiscible solvents. It is also used to stabilize emulsions via displacing proteins from oil, wax, or solvent surfaces. It also improves the bread texture and retard staling because of its complexation with starch amylopectin. Furthermore, it also enhances the aeration of doughs and batters, making them suitable for use.
Glycerol Monostearate Powder has a wide number of applications. Following are some of them:
Due to growing western fast-food trends, there has been a spur in the baking industry that uses glycerol monostearate to make bread, cakes, cookies, and other items. According to American Bakers’ Association, the sales for bread and baked goods accounted for USD 13.8 billion in 2018, which has a year-on-year growth of more than 2.2%, showing the increasing demand for baked items cakes, cookies, bread, etc. The abovementioned factors are expected to increase the demand for the glycerol monostearate market.
The changes in individuals' lifestyles due to hectic work schedules have created a demand for convenience food and beverages that use glycerol monostearate powders for many products. It offers tasty, ready-to-eat packaged food and drinks, which are nutritional and can be prepared easily. These convenience foods are mostly preferred by the growing number of working people, athletes, or gym-goers concerned about their health.
Therefore, it is expected to augment glycerol monostearate powder's growth by increasing its demand in making such foods to increase shelf life, add texture and smoothness, and maintain the overall quality of the food. Furthermore, the growing urban population, shifting its focus towards convenience foods, is also expected to be a major factor responsible for the increase in the consumption of convenience foods and demand for glycerol monostearate powders, thus driving the growth of this market.
The glycerol monostearate powder is witnessing a surge in demand from the cosmetic industry. It helps give a healthy shine to the skin and, therefore, is used in various creams, lotions, etc. According to the data provided by Loreal Paris, the cosmetic market saw a gain of 5.5% in 2019, and around 40% was grabbed by the skincare segment, which shows that the cosmetic industry is growing rapidly, which will further increase the demand for glycerol monostearate powders market during the forecast period.
Based on geography, the Glycerol Monostearate Powder market is categorized into North America, Europe, Asia-Pacific, Central, and South America, and the Caribbean, the Middle East, and Africa. The Asia-Pacific is expected to hold the largest share of the forecast period's glycerol monostearate powder market. The growth in this region can be attributed to the growing food and beverage industry in emerging economies like India and China due to the rising fascination of western fast-food trends in these countries.
According to the India Brand Equity Foundation (IBEF), the Indian gourmet food market was valued at USD 1.3 billion in 2017, which shows the rise in this industry due to food innovations and economic growth. In addition to this, urbanization and industrialization, which has led to an improved standard of living in this region is also a major factor responsible for the growth of this market because of the changes in the population's lifestyles.
As per the World Urbanization Prospects produced by the Population Division of the UN Department of Economic and Social Affairs (UN DESA), the growing urban population accounted for 4.2 billion in 2018, a total of 55% of the world's population, and is expected to increase to 68% by 2050. It is anticipated to increase the consumption of convenience foods like pasta, noodles, etc. which will further increase the demand for glycerol monostearate powders as they are used in it as a food additive.
Furthermore, the growing pharmaceutical industry in this region due to the growing population is also anticipated to be responsible for the growth of this market in this region due to glycerol monostearate as a stabilizer in this industry. As per the International Trade Administration, the U.S.A, China's pharmaceutical industry is expected to become the second-largest in the world in the coming years due to increasing health awareness and rising total and per capita expenditures on healthcare.
Therefore, as the primary application segment industries will boost this region, the demand for glycerol monostearate powder is also expected to increase.