Healthy Biscuits Market

Market Overview

The global healthy biscuits market size was valued at USD 2.49 billion in 2021. It is projected to reach USD 3.82 billion by 2030, growing at a CAGR of 5.20% during the forecast period (2022–2030).

The Healthy Biscuits Market study focuses primarily on the industry's size, recent trends, opportunities, market share, development status, investment possibilities, market dynamics (drivers, constraints, and opportunities), and supply chain. Innovations and technological advances will further enhance the product's performance, expanding its use in downstream applications. Porter's Five Forces Analysis (possible entrants, suppliers, substitutes, buyers, and industry competitors) is included in the Healthy Biscuits Market study. This analysis is essential for understanding the Healthy Biscuits market. The global Healthy Biscuits market report includes:

• Development trends.
• An analysis of the competitive landscape.
• The development status of key regions.

Biscuits are vital products and snacks consumed by a large population in nearly every region. Healthy biscuits have established a new trend in the biscuit industry as health awareness has grown, as they are a good source of nutrients and an appealing flavor.

Market Dynamics

Market Drivers

Growing Health and Fitness Consciousness to Drive Market

Rising health and fitness consciousness and a growing preference for healthy snack products, especially among working professionals and millennials, are responsible for the market's expansion. The solid nutritional content of nutritious biscuits is also anticipated to increase their demand in the following years. Increasing product appeal as go-to snacks, replacing products with high-calorie content such as chocolates, cakes, and cookies, is anticipated to drive the global market further. Due to customers' active lifestyles and need for easy dining options, there is a growing demand for nutritious biscuits. Increasing demand for healthy snacks and increasing per capita food consumption, particularly in developing nations like India and China, are driving the global market expansion.

Low Cost, Wide Availability, and Rapid Consumption to Augment Market Growth Prospect

Low pricing, easy accessibility, rapid consumption, and high nutritional value are some of the elements that are anticipated to increase the popularity of healthy biscuits. To enhance the flavor of healthy biscuits, manufacturers are producing a variety of flavored varieties. Parle provides digestive biscuits flavored with honey and oats and scented with cinnamon. Due to a significant number of international and domestic manufacturers, this situation has resulted in intense competition worldwide. Due to increased health consciousness and food safety concerns, consumers are gravitating toward natural food items. In addition, improving lifestyles and innovative purchasing techniques, such as online grocery shopping, have contributed to the sector's expansion. Businesses are implementing new advertising techniques, such as television advertisements, to increase awareness of their healthy products.

Market Restraints

Lack of Flavor to Hinder Market Growth

The taste is one of the issues mentioned in the report as being one of the obstacles facing the healthy biscuit industry. The healthy features offer a vast potential market, but the analysis emphasized the taste as one of the challenges. It is estimated that twenty-five percent of Indians are unaware that nutritious biscuits are flavorless. This ratio rose to 28 percent among those who already consumed nutritious biscuits, whereas it was only 18 percent among those who did not consume these biscuits. Regarding biscuit consumption, about 23% of customers give more weight to flavor than to their health.

Market Opportunities

Expanding Snacking Trends and Changing Dietary Patterns to Spur Market Opportunities

In addition to a preference for low-calorie or low-sugar products, the rising snacking trend and changing eating patterns are boosting the demand for sugar-free biscuits. The primary consumers of sugar-free biscuits are millennials and members of Generation Z. Additionally, social media messages on healthy eating to maintain an optimum body weight influence customers to consume sugar-free cookies. The wide availability of traditional biscuits through various distribution channels is the primary factor inhibiting the expansion of this industry. Numerous multinational corporations, such as Kellogg Company, General Mills, Model"z International, and Parle Products, produce traditional biscuits and serve many consumers through their global distribution networks. In addition, these players' effective promotion and marketing efforts inspire consumers to purchase these biscuits.

Regional Analysis

The global healthy biscuits market is segmented into four regions, namely North America, Europe, Asia-Pacific, and LAMEA.

Europe is the most dominant region in the global healthy biscuits market during the forecast period. The high demand for digestive biscuits and the existence of significant players like Model"z International, Inc. and United Biscuits are primarily responsible for the market's expansion. High product demand and numerous product launches drive the country's economic expansion. Biscuits and cookies attract many consumers since many are gluten-free, have high fiber content, have no added sugar, and are protein-rich. This is anticipated to increase the demand for nutritious cookies in the region.

The market expansion in Spain can be related to the country's rising obesity rate. According to a study by the Mar de Barcelona hospital, 80% of men and 55% of women will be overweight by 2030, and 27 million Spaniards will be overweight if obesity is not controlled. The preference of Spanish consumers for smaller servings of snacks is anticipated to contribute to the expansion of the healthy biscuits industry. Asia-Pacific is anticipated to undergo the highest growth during the projection period. Increasing demand for quick and nutritious snack products is projected to be a significant market growth driver.

Segmental Analysis

The global healthy biscuits market is segmented by type and distribution channel.

On the Basis of Type

Based on type, the market is segmented into functional and digestive, gluten-free, and reduced calorie.

The reduced calorie segment held the most significant market share during the forecast period. This market expansion is attributable to increased customer demand for healthier products, encouraging producers to make biscuits with less fat and sugar. For example, Galletas Gullón sells sugar-free Marie and fiber biscuits, Tiffany creates sugar-free biscuits flavored with lemon, orange, and chocolate, and IKO offers biscuits made with pumpkin, oats, and grain ingredients. The functional and digestive segment is anticipated to grow at a CAGR of 7.65% during the forecast period. The rising demand for healthy snacks with high dietary fiber drives the market. This category is expected to have tremendous expansion in India. The Britannia Nutrichoice brand dominates the digestive biscuits industry in India. Parle NutiCrunch, McVities, and Tiffany are some of the other notable companies functioning in this sector.

On the Basis of Distribution Channels

Based on distribution channels, the market is divided into supermarkets/hypermarkets, convenience stores, and online.

The supermarkets and hypermarkets dominate the global healthy biscuits market during the forecast period. Customers can examine the specifics of a product because it is presented in its tangible form in the store. In addition, a diverse selection of brands that sells a wide variety of products gives customers the flexibility to evaluate multiple options and pick the one that best meets their needs. The rise of the organized retail sector and many discounts that key companies provide have also contributed to the growth. The internet category is predicted to grow at a CAGR of 6.3% during the forecast period. Customers of these types of products are increasingly turning to online distribution. This distribution channel is making headway in the industry thanks to the rise of e-commerce platforms and the increasing prevalence of smartphones in people's everyday lives. Businesses like bigbasket.com and groffers.com are leading the way in door-to-door product delivery by fusing their operations with an online catalog that offers various products. In addition, the coupon offers made available by online platforms affect the customers' propensity to purchase.

Recent Developments

• In May 2022, MondelÄ“z International, Inc., Progressing Against Our Snacking Made Right ESG Goals.
• In June 2022, Pladis, McVitie’s Commemorate the Queen’s Platinum Jubilee.
• In June 2022, Parle-G's New Post on Mental Health Strengthens Our Love for A Childhood Favourite.
• In June 2022, Parle continues to be India's top FMCG brand: Kantar Worldpanel.