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MMA Equipment, Merchandise, and Nutrition Market: Information by Product (Equipment, Nutrition, and Merchandise) and Region — Forecast till 2029

Published At : 03 Nov, 2021
Updated At : 28 Jan, 2022
Market Snapshot
Base Year:
Study Period:
5.2 %
Fastest Growing Market:
Largest Market:
North America

Market Overview

Mixed Martial Arts (MMA) is a fascinating sport, which involves striking and grappling techniques from various combat sports and martial arts. In 1990, different mixed-style competitions were held in Europe, Japan, and some countries in the Asia-Pacific regions. Ultimate Fighting Championship (UFC) is an American MMA promotion company worldwide that drastically changed the rules due to different fighting styles, threatening health injuries, and aggressive rivalries between competitors.

In December 2014, UFC signed a six-year partnership contract with Reebok as an official provider of outfits for the UFC from July 2015. As per the contract, athletes are not permitted to print outside sponsor logos on apparel during UFC official events.

Further, the MMA Equipment, Merchandise, and Nutrition market is expected to grow from USD 2.6 billion in 2019 to USD 4.6 billion in 2029, with a CAGR of 5.2%.


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Increasing Popularity of Mixed Martial Arts

Mixed martial arts (MMA) has become the fastest-growing sport in the world, with the rising prominence of American promotion company Ultimate Fighting Championship (UFC). For instance, ESPN estimated that 3.2 million U.S. children registered for MMA classes in 2017. The UFC has been instrumental in standardizing the sport globally. In 2009, regulatory bodies around the world and the U.S. had adopted Unified Rules of Mixed Martial Arts. Today, the restrictive nature of the game has been eliminated, and it has been sanctioned in many countries and across all 50 states of the U.S.

In 2017, UFC generated revenue of around USD 700 million, capturing about 90% of mixed martial arts revenue. Most of the revenue, around 50–60%, is raked from monthly pay per view events. The remaining share of revenue comes from ticket sales to live fights, licensing fees from its shows like ‘The ultimate fighter’ and UFC Fight Night, and merchandise sale of DVDs, T-shirts, and downloads of past bouts.  

Technological Innovations in Equipment and Enhancement in Nutritional Supplements

With the rapidly growing adoption of the Internet of Things (IoT), the demand for connected devices measuring and tracking performance results is witnessing strong growth. The introductions of 3D technology in the mouth guard and smart gloves that can track the performance of punches are some of the prime innovations in equipment. Most of the supplement manufacturing companies are working towards special nutritional elements catering to the needs of MMA fighters. The evolving developments in the equipment and nutrition supplements are expected to witness growth in the market due to the positive results garnering among MMA athletes and other martial art enthusiasts,

Violent Nature and Inflicted Injuries 

For the last decade, the growth of MMA has unprecedented. UFC, the largest division of MMA, is garnering the highest pay per view than other sports. However, some concerns are emerging due to the violent nature of sport and growth in head injuries inflicted on several pugilists. These concerns are calling for a ban of MMA throughout the world. As the sport continues to move forward, it is more likely to continue ensuring the safety of its participants. The evolution in rules and regulations and its confirmation by various countries to legalize the game will combat the consequences to the MMA and other ancillary industries.

Impact of COVID-19

In several countries in the region, the pandemic brought a lockout. Initially, classrooms, hospitals, public places, and offices, including the manufacturing industry, were briefly shut down. All the competitions, such as the UFC, were postponed or canceled to maintain social distancing. Further, the temporary shutdown of production cycles has limited the utilization of MMA Equipment, Merchandise, and Nutrition.   

MMA Equipment, Merchandise, and Nutrition Market: Segmentation

MMA Nutrition Supplements to Witness Significant Demand during the Forecast Period

MMA athletes need to develop speed, power, and higher aerobic capacity, which has surged the demand for MMA nutrition supplements.  Though it has a relatively small customer base, they are frequent users of such products.  As per the data of the Office of Dietary Supplements, a national survey conducted on about 21,000 U.S. college athletes, protein, amino acids, and creatinine are the most used nutrition supplements. Recently, in 2017, the Ultimate Fighting Championship (UFC) announced a partnership with Performance Inspired — a nutrition supplements manufacturer — to supply a line of sports supplement to the UFC Performance Institute worth USD 12 million.  

Regional Analysis

Mexico to Spearhead North America’s Market during the Forecast Period

Mixed martial arts (MMA) is gaining popularity in the U.S., Canada, and Mexico, with the rising number of professional leagues and events. This is mainly attributed to the Ultimate Fighting Championship (UFC), which mostly holds the biggest MMA stage fighting in the U.S. With MMA sports gaining huge popularity, its merchandise is also experiencing the same trend.


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Additionally, the formation of the International Mixed Martial Arts Federation (IMMAF), the new Democratic Organization, and UFC has boosted the development of MMA sports worldwide. MMA is the fastest-growing sport in the world and sees incredible potential in Mexico. In November 2016, UFC continued a trend of allowing Mexico to host UFC 180 and UFC 188, further increasing the number of Mexican athlete’s participation in the league. With the increased participation of fighters and efforts by UFC to bring events to the country, MMA is expected to transform the country’s growth within the sport and emerge as a fertile market for international expansion.

Russia to Dominate Europe’s MMA Equipment, Merchandise, and Nutrition Market

MMA has gained significant popularity in the U.K and Russia, owing to an increasing number of homegrown promotions, such as BAMMA and cage warriors that are being broadcasted live on TV, further encouraging active participation of professional players and gyms all over the country.

Currently, Russia is dominating the European MMA market and has also set a record of the maximum audience in an MMA event. In September 2018, the official event of MMA organized by UFC was attended by 22,603 people, the highest ever audience attendance in Russia and fifth-ever for a UFC event worldwide. Additionally, UFC has also formed a joint venture with sovereign wealth funds from Russia, China, and the UAE to promote UFC events in Russia.  

Key Players

  • Everlast Worldwide
  • Twins Special
  • Adidas AG
  • Century LLC
  • Combat Brands LLC
  • Fairtex
  • HayabusaFightwear, Inc.
  • KWON Inc.
  • Revgear Europe
  • Sports Direct International Plc
  • Venum

Recent Developments

  • On April 26, 2020, Fairtex collaborated with Urface to produce an exclusive, limited edition run of gloves and shorts.
  • On April 26, 2020, Fairtex launched the metallic gloves. The new product line emphasizes fashion as well as function.

MMA Equipment, Merchandise, and Nutrition Market: Segmentation

By Product

  • Equipment
    • Gloves
    • Ankle/ Knee/ Elbow Guard
    • Punching Bags
    • Hand Wraps
    • Shin Guard
    • Mouth Guard
  • Nutritional Supplement
    • Glutamine Supplements
    • Branched Chain Amino Acids Supplements
    • Creatinine Supplements
  • Merchandise
    • T-shirt
    • Shorts
    • Hoodies

By Region

North America

  • The U.S.
  • Canada
  • Mexico


  • The U.K.
  • Italy
  • France
  • Spain
  • Germany
  • The Rest of Europe

The Middle East and Africa (MEA)

  • Saudi Arabia
  • Turkey
  • Egypt
  • South Africa
  • The Rest of MEA


  • India
  • China
  • Japan
  • Australia
  • South Korea
  • The Rest of Asia-Pacific

South America

  • Columbia
  • Brazil
  • Chile
  • Peru
  • Argentina
  • The Rest of South America

Frequently Asked Questions (FAQs)

Increasing popularity of mixed martial arts, technological innovations in equipment and enhancement in nutritional supplements are the key factors expected to drive MMA Equipment, Merchandise, and Nutrition Market during forecast period.
The MMA Equipment, Merchandise, and Nutrition market is expected to grow from USD 2.6 billion in 2019 to USD 4.6 billion in 2029, with a CAGR of 5.2%.
Everlast Worldwide, Twins Special, Adidas AG, Century LLC, Combat Brands LLC, Fairtex, HayabusaFightwear, Inc., KWON Inc., Revgear Europe, Sports Direct International Plc, TS GEAR, Venum are the top players in MMA Equipment, Merchandise, and Nutrition Market.
North America is expected to hold the highest market share in MMA Equipment, Merchandise, and Nutrition Market.
MMA Nutrition Supplements Segment is expected to be leading segment in MMA Equipment, Merchandise, and Nutrition Market during the forecast period.
In 2029 Global MMA Equipment, Merchandise, and Nutrition Market was valued at USD 4.6 billion.
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Report Metric Details
Market Size USD in Billion By 2030
Historical Data 2019-2020
Base Year 2021
Forecast Period 2022-2030
Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered by Product (Equipment, Nutrition, and Merchandise)
Geographies Covered North America, Europe, Asia-Pacific, LAME and Rest of the World
Key Companies Profiled/Vendors , Everlast Worldwide, Twins Special, Adidas AG, Century LLC, Combat Brands LLC, Fairtex, HayabusaFightwear, Inc., KWON Inc., Revgear Europe, Sports Direct International Plc, TS GEAR, Venum,
Key Market Opportunities Rising Demand For Mma Equipment, Merchandise, And Nutrition In Consumer Products Industry
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