Pan Masala Market: information by Type (Pan Masala with Tobacco, Plain pan masala and Flavored Pan Masala)—forecast Till 2026

Jan 15, 2020   India Statistics Representing Pan Masala Market Scenario Pan Masala is prepared from different mixtures including areca nut, paraffin wax, slaked lime and sweet or savory flavoring with or without tobacco. Primarily, it is manufactured in India and exported to other Asian and middle eastern countries. The India pan masala market is driven by significant switching of consumers from tobacco products to pan masala, aggressive advertising and convenient packaging, and Maharashtra State’s rev...
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India Statistics Representing Pan Masala Market Scenario

Pan Masala is prepared from different mixtures including areca nut, paraffin wax, slaked lime and sweet or savory flavoring with or without tobacco. Primarily, it is manufactured in India and exported to other Asian and middle eastern countries.

The India pan masala market is driven by significant switching of consumers from tobacco products to pan masala, aggressive advertising and convenient packaging, and Maharashtra State’s revocation of the ban over pan masala products. Moreover, new premium pan masala products are likely to provide lucrative opportunities to the market in the near future.

Market Dynamics

Various types of pan masala without tobacco are available in the India pan masala market. India has a tradition of chewing mouth fresheners after a meal. Thus, pan masala has been traditionally popular in India; it is consumed by all age groups and social classes in the region. Constantly increasing disposable income and the popularity of pan masala are projected to boost the India pan masala in the next few years. The advertising blitzkrieg is a tested strategy in a category with established players and undifferentiated products. The pan masala brands invest heavily in the advertisement to market their products. Furthermore, they provide convenient packaging in the form and sachets with food grade poly packs. This packaging helps to maintain quality and attract customers by using significant colors over the packaging. These factors are collectively expected to take the India pan masala market to next level.

The India pan masala market is expected to reach USD 10,365 million by 2026 at the CAGR of 10.4% during the forecast period 2019–2026

Segmental Insights

The India pan masala market is segmented by type and region.

On the basis of the type, the market is segmented into pan masala with tobacco, plain pan masala, and flavored pan masala.

Regional Insights

Geographically, the India pan masala market is segmented into Maharashtra, Rajasthan, Uttar Pradesh, Bihar, Delhi, Gujrat, Haryana, Jharkhand, Madhya Pradesh, and others.

Uttar Pradesh pan masala market is likely to account for the largest market owing to sheer numbers of pan masala consumers in the state, growing demand from continuously increasing population, and peer pressure amongst youth. Moreover, the presence of top manufacturers and growing demand in the region is another factor boosting the growth of this market.

Bihar is the second largest region in the India pan masala market followed by Uttar Pradesh. However, initiatives to deter people from eating pan masala has not done much to reduce the sale of pan masala products. For instance, in 2016 the Supreme Court banned manufacturing, consumption, and sale of pan masala in Bihar. 

Key Players

Some of the key players in the India pan masala market are DS Group (India), JMJ Group (India), Kothari Products (India), and KP Group (India) Manikchand group (India)

India Pan Masala Market Segmentation

By Type

  • Pan masala with tobacco
  • Plain pan masala
  • Flavored Pan Masala

By Region

  • Maharashtra
  • Rajasthan
  • UP
  • Bihar
  • Delhi
  • Gujrat
  • Haryana
  • Jharkhand
  • MP
  • Others

Frequently Asked Questions (FAQs)

The India pan masala market is expected to reach at USD 10,365 million by 2026 at the CAGR of 10.4% during the forecast period 2019–2026
Switching of consumers from tobacco products to pan masala, aggressive advertising and convenient packaging are the key factor expected to drive the India Pan Masala Market during the forecast period.
Uttar Pradesh is expected to hold the highest market share in India Pan Masala Market.
In 2026 Global India Pan Masala Market was valued at USD 10,365 million.
DS Group, JMJ Group, Kothari Products, and KP Group are the top players in India Pan Masala Market.
We will send you an email with login credentials to access the report. You will also be able to download the pdf.
Basically choose Pay by Purchase Order when you are checking out. We will connect with you via email to set up your order.
Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available at all times and included in every purchase.

India Statistics Representing Pan Masala Market Scenario

Pan Masala is prepared from different mixtures including areca nut, paraffin wax, slaked lime and sweet or savory flavoring with or without tobacco. Primarily, it is manufactured in India and exported to other Asian and middle eastern countries.

The India pan masala market is driven by significant switching of consumers from tobacco products to pan masala, aggressive advertising and convenient packaging, and Maharashtra State’s revocation of the ban over pan masala products. Moreover, new premium pan masala products are likely to provide lucrative opportunities to the market in the near future.

Market Dynamics

Various types of pan masala without tobacco are available in the India pan masala market. India has a tradition of chewing mouth fresheners after a meal. Thus, pan masala has been traditionally popular in India; it is consumed by all age groups and social classes in the region. Constantly increasing disposable income and the popularity of pan masala are projected to boost the India pan masala in the next few years. The advertising blitzkrieg is a tested strategy in a category with established players and undifferentiated products. The pan masala brands invest heavily in the advertisement to market their products. Furthermore, they provide convenient packaging in the form and sachets with food grade poly packs. This packaging helps to maintain quality and attract customers by using significant colors over the packaging. These factors are collectively expected to take the India pan masala market to next level.

The India pan masala market is expected to reach USD 10,365 million by 2026 at the CAGR of 10.4% during the forecast period 2019–2026

Segmental Insights

The India pan masala market is segmented by type and region.

On the basis of the type, the market is segmented into pan masala with tobacco, plain pan masala, and flavored pan masala.

Regional Insights

Geographically, the India pan masala market is segmented into Maharashtra, Rajasthan, Uttar Pradesh, Bihar, Delhi, Gujrat, Haryana, Jharkhand, Madhya Pradesh, and others.

Uttar Pradesh pan masala market is likely to account for the largest market owing to sheer numbers of pan masala consumers in the state, growing demand from continuously increasing population, and peer pressure amongst youth. Moreover, the presence of top manufacturers and growing demand in the region is another factor boosting the growth of this market.

Bihar is the second largest region in the India pan masala market followed by Uttar Pradesh. However, initiatives to deter people from eating pan masala has not done much to reduce the sale of pan masala products. For instance, in 2016 the Supreme Court banned manufacturing, consumption, and sale of pan masala in Bihar. 

Key Players

Some of the key players in the India pan masala market are DS Group (India), JMJ Group (India), Kothari Products (India), and KP Group (India) Manikchand group (India)

India Pan Masala Market Segmentation

By Type

  • Pan masala with tobacco
  • Plain pan masala
  • Flavored Pan Masala

By Region

  • Maharashtra
  • Rajasthan
  • UP
  • Bihar
  • Delhi
  • Gujrat
  • Haryana
  • Jharkhand
  • MP
  • Others

Frequently Asked Questions (FAQs)

The India pan masala market is expected to reach at USD 10,365 million by 2026 at the CAGR of 10.4% during the forecast period 2019–2026
Switching of consumers from tobacco products to pan masala, aggressive advertising and convenient packaging are the key factor expected to drive the India Pan Masala Market during the forecast period.
Uttar Pradesh is expected to hold the highest market share in India Pan Masala Market.
In 2026 Global India Pan Masala Market was valued at USD 10,365 million.
DS Group, JMJ Group, Kothari Products, and KP Group are the top players in India Pan Masala Market.
We will send you an email with login credentials to access the report. You will also be able to download the pdf.
Basically choose Pay by Purchase Order when you are checking out. We will connect with you via email to set up your order.
Call us, email us, or chat with us! We encourage your questions and feedback. We have a research concierge team available at all times and included in every purchase.