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Personal Care Packaging Market: Information by Packaging Material (Plastic, Paper), Packaging Type (Bottles, Jars), Product Type (Skin Care, Hair Care), and Region — Forecast till 2029

Market Snapshot
Study Period:
Base Year:
Fastest Growing Market:
North America
Largest Market:
Asia pacific
7.4 %
Key Players
Amcor Plc

AptarGroup Inc


DS Smith PLC

Gerreshheimer AG

Ardagh Group

Market Overview

The personal care packaging industry is prominently driven by the increasing demand for personal care products, changing lifestyles, increasing spending power, and rapid industrialization. In the personal care industry, the look and packaging of the products hold significant importance. Increasing environmental concern and stringent regulations set by various governmental organizations, such as the Environmental Protection Agency (EPA), on packaging have compelled the manufacturers to focus on the functionality and sustainability of the products than their looks. This trend has also led to the innovation of umpteen sustainable packaging solutions such as thermochromic self-heating tubes and round paperboard packaging, which has changed the landscape of packaging across the personal care industry.

The global leaders in the personal care industry are collaborating with manufacturers of non-plastics packaging to reduce their plastic consumption. Increasing number of emerging players in the personal care market for high-profit generation provides an impetus to the market growth. Furthermore, technological advancement and emergence of e-commerce have changed customer engagement with brands. Today, the manufacturers have an omni-sales channel that offers products with safe delivery across the globe.


Shifting Preference Towards Adopt Green Packaging Solutions in the Personal Care Packaging Industry

As plastic is the most widely consumed material in the personal care packaging industry. And being a non-biodegradable material the decomposition of these material is always an issue. As improper decomposition can always leads to critical environmental issue. Thus, the increase in the disruption of ecological lifecycle and rising awareness among the individuals regarding the negative impact of plastic has inclined the consumer sentiments towards more transperant and sustainable packaging in personal care industry. This has also compelled the manufacturers to move towards green manufacturing practices. Thus, further creating opportunity for the players engaged in the green personal care packaging market to expand their business and meet these rising demand.

Increasing Demand for Cosmetic Product Coupled With the Improving Purchasing Power

The economical growth in the last decade has led to the rise in the disposable incomes. And as the disposable income is rising the individuals are now willing to spend more on the personal care products. This has led to the increase in the demands of skin and sun care products in the market. Additonally, the shift in consumer preference from synthetic to organic beauty products owing to their benefits has further led to the increase in the consumer base of these products. Which in turn, is also adding to the rising demand for cosmetic products. Furthermore, the rise of the e-commerce platform is also anticipated to be a key factor that is driving the demand for cosmetic products across the business-to-consumer distribution channels.

Personal Care Packaging Market: Segmentation

Plastic Segment to Hold the Largest Market Share during the Forecast Period

The plastic packaging segment held the largest share in the personal care packaging market in 2019. In the early 18th and 19th centuries, personal care packaging was done using glass and ceramics. However, the advent of plastic has provided the manufacturers with the opportunity to deliver shatterproof and spill-proof packaging. Plastic has become a material of choice of the manufacturers in the packaging industry as it provides manufacturers liberty to create different shapes, delivery mechanisms, and designs.  

However, the segment is projected to witness a downward trajectory in the coming years as plastic is non-biodegradable, further causing environmental pollution. Additionally, the manufacturing of plastic increases the emission of greenhouse gases such as methane, further increasing the temperature. In line with this, various governmental organizations and environmental agencies such as the EPA and the U.S. Energy Information Administration (EIA) have set stringent regulations regarding the emission of greenhouse gases from manufacturing facilities, hampering the segment growth.

Rising Awareness Regarding Early Ageing and Increasing Acne Problems to Drive the Segment Growth

The skincare segment dominated the personal care packaging market in 2019 and is anticipated to continue the same during the forecast period on account of surging demand for anti-aging and anti-acne products in the last few years. Rising awareness regarding early aging, increasing acne problems, growing geriatric population, and burgeoning customer spending power drive the segment growth. The surge in demand for these products has compelled the manufacturers to provide sustainable and attractive packaging, such as green skincare packaging. The incorporation of 3D printing technology in the packaging industry provides an impetus to the segment growth.

Regional Overview

Increasing Spending Power and Technological Advancement to Drive North America’s Market Growth

North America is anticipated to hold a prominent share in the personal care packaging market during the forecast period on account of rising geriatric population, increasing pollution levels, and technological advancement. Rising environmental awareness and increasing spending power are subsequently rising the demand for green packaging solutions across the region. In line with this, the regional players are actively working to provide sustainable packaging solutions to gain a competitive edge. Moreover, the waste generated from packaging is among the top five environmental concerns, compelling governmental and environmental organizations, such as the EPA and National Institute of Standards & Technology (NIST), to formulate stringent regulations.   

Figure1: Plastic Waste Generation by Industrial Sector, 2016


Shifting Customer Preference Towards Plant-Based Packaging to Drive Europe’s Market Growth

Europe’s personal care packaging market is largely driven by the presence of prominent market players and high consumption of personal care products. However, the seismic shift in customer preference towards plant-based packaging due to increasing environmental awareness drives the development of sustainable packaging solutions. In line with this, the companies operating in the market are heavily investing in R&D activities to develop packaging solutions that can be recycled or reused. In 2016, Europe’s plastic packaging recycling was nearly 40%. As per the PlasticEurope, Europe has announced plans to go zero plastic to landfill by 2025.

Key Players

  • Amcor Plc
  • AptarGroup Inc.
  • RPC Group PLC
  • DS Smith PLC
  • Gerreshheimer AG
  • Ardagh Group
  • Cosmopak Ltd
  • DuPont de Nemours, Inc
  • Albea Services SAS
  • Raepak Ltd
  • Evergreen Packaging LLC
  • Nampak Ltd
  • Tetra Pak International S.A.
  • Mondi plc
  • Bemis Company
  • Rieke Packaging Systems Ltd.

Key Developments

  • In March 2019, Gerresheimer AG presented its new glass packaging solution at Beautyworld Middle East in Dubai on the Persian Gulf for international cosmetics market
  • In May 2019, Walki Group announced plans to acquire Plastiroll Oy, a sustainable packaging material producer from Finland, to enhance the company’s green packaging portfolio
  • In November 2019, Aramex partnered with the Better Packaging Co. to incorporate sustainable packaging across the supply chain.

Personal Care Packaging Market: Segmentation

By Packaging Material

  • Plastic
    • Polyethylene Terephthalate (PET)
    • Polyethylene (PE)
    • Polypropylene (PP)
  • Paper
  • Metal
  • Glass

By Packaging Type

  • Bottles
  • Jars
  • Cans
  • Cartons
  • Tubes
  • Pouches

By Product Type

  • Skin Care
  • Hair Care
  • Oral Care
  • Nail Care
  • Fragrances

By Regions

North America

  • The U.S.
  • Canada
  • Mexico


  • Germany
  • France
  • The U.K.
  • Italy
  • The Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • Australia
  • The Rest of Asia-Pacific

Central and South America and the Caribbean

  • Brazil
  • Argentina
  • Colombia
  • The Rest of Central and South America and the Caribbean

The Middle East

  • Saudi Arabia
  • The UAE
  • Bahrain
  • Oman
  • Turkey
  • The Rest of Middle East


  • Nigeria
  • South Africa
  • The Rest of Africa

Frequently Asked Questions (FAQs)

Plastic Segment is expected to be leading segment in Personal Care Packaging Market during the forecast period.
Amcor Plc, AptarGroup Inc., RPC Group PLC, DS Smith PLC, Gerreshheimer AG, Ardagh Group, Cosmopak Ltd, DuPont de Nemours, Inc, BASF SE, Albea Services SAS, Raepak Ltd are the top players in Personal Care Packaging Market.
North America is expected to hold the highest market share in Personal Care Packaging Market.
Rising awareness regarding early ageing and increasing acne problems, rising demand for cosmetic products are the key factors expected to drive Personal Care Packaging Market during forecast period.
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