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Picture Frame Market: Information by Type (Hanging Frames, Tabletop Frames), Application (Personal Photos, Art Pictures, Others), and Region — Forecast till 2029

Market Snapshot
Study Period:
Base Year:
Fastest Growing Market:
Largest Market:
North America
5.2 %
Key Players

Global Statistics Representing Picture Frame Market Scenario

Vacation snapshots, landscapes, art prints, family portraits, and others add beauty to a living space. Picture frames are used to display these pictures, enhancing the wall decoration. As the number of residential and commercial building increase, the demand for picture frame has also been witnessing an upward trend in recent years. Hanging frames and tabletop frames are two types of picture frames. Furniture is used to decorate homes, and often the walls remain undecorated. Pictures and artworks are used to decorate the walls of bedrooms, kitchens, bathrooms, hallways, offices, restaurants. Picture frames are becoming a part of the renovation in commercial and residential buildings.

The global picture frame market revenue is expected to reach up to USD 8,845.8 million at a CAGR of 5.2%.

Global Picture Frame Market

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Market Drivers

Growing Popularity of Interior Designers

According to Eurostat, households in the European Union have spent 5.5% of the total expenditure on furnishing and household maintenance in 2016. This explains the considerable attention European families have toward home decoration, involving a significant surge in demand for hanging photo frames. Growth in the real estate sector in tandem with a rise in services for interior designing are some of the determinants likely to boost the market growth. Some of the other factors like growing popularity of interior designing across the globe and increasing disposable income are also providing an impetus to market growth. According to BIFMA, the North America commercial furniture market accounted for USD 17.89 billion in 2016, which covered office, educational, and healthcare sectors. This indicates the rising popularity of commercial furniture across the office, education, and healthcare sectors, thereby stimulating the demand for tabletop frames to display personal photos, certificates, and degrees. However, the availability of discounts and more food options on online food services altered the consumer preference and attitude toward restaurants, hampering the business. As a consequence, restaurants are increasingly focusing on furnishing aesthetic look, which involves decorating walls with picture frames to garner a vast customer base.

Artworks — One of the Most Valuable Possessions

Art pictures are a unique set of fragments that possesses a depiction of independent life, historical significance, symbolic images, or literary characters. Art pictures are known for their intricate and unique work, making them one of the most valued possessions. Besides, the most expensive artworks are framed in museums to preserve the quality for a more extended period. Picture frames are generally used for screening of personalized photos and art pictures. However, they are also an excellent source for displaying certificates, rules, and regulations in government institutions, restaurants, hotels, and hospitals. Vintage photographs are most commonly used as a piece of art for decorating walls. Besides, personal photos are becoming a part of wall décor with ideas like making family trees with the ancestor's photograph.

Regional Overview

Abundant Forest Resources in U.S. Catering Demand for Wooden Picture Frames in North America

North America Lead Picture Frame Market

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In North America, for the past few years, the market witnessed swift growth in the demand for wooden picture frames as they can be customized easily and are cheaper than others. According to the Food and Agriculture Organization, the U.S. is the second-largest wood product importer in the world. It imported wood products worth over USD 6.36 billion in 2018. Alongside, with abundant forest resources and high consumption of wood, the United States plays a vital role in spurring the demand for wood-based products in the market. Small picture frame manufacturers such as ‘Framebridge’ and ‘Frame Warehouse’ in the region are joining forces with online retailers like Amazon to sell the picture frame products, which presents a growth opportunity for small players to cater to a vast and diversified customer base. Retailers and e-commerce sites in the region are holding a significant market share in home decor products. For instance, Michaels is the largest provider of arts, crafts, framing, floral & wall decor, and merchandise in the U.S., which operates via 1251 stores across 49 states of the U.S. In 2018, it generated a revenue of USD 5362 million.

‘Made in Europe’ to Spur Market Demand

In Europe, the demand for tabletop picture frames is expected to experience considerable growth as consumers are focusing more on personalizing the home décor. ‘Made in Europe’ is trending in Eastern Europe and is significantly influencing the marketing of imported products. Additionally, consumers still prefer traditional craftsmanship (wood or metal) for interior decoration. This further helps the local manufacturers to expand the business, where labor costs are still relatively low and production is high. According to the CBI Ministry of Foreign Affairs, Eastern European retailers import directly from the emerging countries to garner an extra profit margin. The same source says, most of home decorative objects are imported from Europe, while Germany and the U.K have become the sweet spot for picture frame and mirror frame exporters. Some of the notable retailers in the region like Esprit, Zara, Fendo, and Missoni are gaining substantial market share by offering customized and fashionable home decors products. Germany is one of the prominent importers of the picture and frame mirror, followed by the United Kingdom. However, when it comes to imports from developing countries, the United Kingdom accounts for USD 60 million (71% of imports), and Germany for USD 43 million (43% of imports).

Flourishing E-Commerce Sector in Asia-Pacific

Asia-Pacific is expected to dominate the global picture frame market. The region is a prominent exporter of the home decor and wood products across the globe; the big retailers are supporting the local manufacturers to expand the portfolio. Walmart, a multinational retail company, launched a new home shopping site for furniture and home decor products. According to the Observatory of Economic Complexity (OEC), Asia-Pacific is a notable exporter of photographs, picture frames, and mirror products worth USD 255 million. The picture frame has been one of the popular consumer products for a decade now. The regional picture frame market is expanding at a staggering rate as emerging economies are also witnessing massive demand for home accessories and other related products. The regional e-commerce industry enabled seamless access to home décor products, offering money-spinning opportunities for manufacturers of all scale to showcase products on the online platforms and reach a vast consumer base. Hindustan Unilever Limited (HUL) started the Shakti initiative to empower women in the rural part of India. This is helping women to become financially independent and start their business in rural areas. Moreover, the company also introduced the Shaktimaan initiative in 2010 for the men to help the women by marketing and distributing handmade products such as picture frames. The burgeoning urban population in the region is one of the factors catalyzing the market growth.

Key Players

Some of the notable players in the global picture frame market are Huahong Holding Group, Shandong Intco Recycling Resources Co., Ltd, Dunelm Group plc, NBG Home, Larson-Juhl, HALBE-Rahmen GmbH, Smac cornice, SPAGL GmbH, Hiroshima Wood Frame Sdn Bhd, Roma Moulding Inc, Omega Moulding Inc, International Moulding, CLASSIC ART PICTURES LTD, Quality Glass, Frameshop, Ashworth & Thompson, Habitat, Provasi Luca cornice, Delta Picture Frame Co., and Williams-Sonoma, Inc (Pottery Barn).

What are Market Drivers?

  • Increasing Home Décor and Interior Designing Activities
  • Rising Demand for Custom Picture Frames

Picture Frame Market Segmentation

By Type

  • Hanging Picture Frames
  • Tabletop Picture Frames s

By Application

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East and Africa

Frequently Asked Questions (FAQs)

Huahong Holding Group, Dunelm Group plc, NBG Home, Larson-Juhl, HALBE-Rahmen GmbH, Smac cornice, SPAGL GmbH, Roma Moulding Inc, Omega Moulding Inc, Quality Glass, Frameshop are the top players in Picture Frame Market.
North America is expected to hold the highest market share in Picture Frame Market.
Artwork Segment is expected to be the leading segment in Picture Frame Market during the forecast period.
The growing popularity of interior designers, rising significant market share in home decor products are the key factors expected to drive Picture Frame Market during the forecast period.
The global picture frame market revenue is expected to reach up to USD 8,845.8 million at a CAGR of 5.2%.
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