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Point-of-Entry Water Treatment Systems Market

Point-of-Entry Water Treatment Systems Market: Information by Technology (Water Softeners), Device, Application (Residential, Commercial), and Region — Forecast till 2026

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Market Snapshot

market snapshot
Base Year:
Study Period:
7.8 %
Fastest Growing Market:
North America
Largest Market:
Asia Pacific

Global Statistics Representing Point-of-Entry Water Treatment Systems Market Scenario

The point-of-entry water system is installed on the main incoming water line for treating all the water entering a house for drinking and cooking. However, water used for irrigation can be left untreated. The system enhances the overall taste, smell, and appearance of the water, removing undesirable chemicals and minerals.

The global point-of-entry water treatment system market was valued at USD 7,522 million and is projected to reach USD 13,692 million, growing at a CAGR of 7.8% during the forecast period, 2019–2026.

Point-of-Entry Water Treatment Systems Trends

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Market Drivers

Growing Water Demand

According to the United Nations (UN), since 1980, the overall consumption of water is increasing by 1% each year. The organization claims that a rapidly growing population, industrialization, and improved infrastructure are contributing to this surge. If the population continues to grow at the same pace, global water consumption is expected to increase by 20%–30% until 2050. A study suggests, around 25% of the worldwide population is consuming water from a contaminated source, and it is likely to get worse in the coming years. These sources are not treated by municipal wastewater treatment plants, providing an opportunity for point-of-entry water treatment systems.

Small water sources such as springs, wells, and lakes are used to fulfill the demand for potable water from smaller residential communities nearby. Most of these water sources by chemical leaks, oil spills, and other industrial wastes. For instance, close to 435 million people have consumed water from unprotected wells and springs, and more than 144 million people collected untreated surface water from ponds, lakes, streams, and rivers. In line with this, small communities are foreseen to drive the demand for point-of-entry water treatment systems and eliminate the need for large water treatment plants. Today, numerous municipal wastewater plants have aging infrastructure, which fails to perform the effective treatment and comply with quality standards. On the other hand, the number of residential projects, such as community row houses and townships, that have no access to municipal water connection is expanding and has to fulfill the water demand by dint of external sources.

Stringent Government Regulations

Fluctuating climatic conditions have raised awareness regarding the conservation and recycling of natural resources, such as water, as most of the global population is experiencing water scarcity. Besides, numerous governments are taking efforts to fight this situation and tightening existing regulations. Some of them are putting an emphasis on the necessary supply of clean and potable water, which is likely to put pressure on the industrial spaces to provide clean water and deploy water purifier systems. Stringent government regulations have already engendered water treatment activities in the nations and are foreseen to boost the sale of point-of-entry water treatment systems in the years to come. In developed countries, safe drinking water is also a necessary facility given by the government. On the flip side, snowballing small and medium scale companies in developing regions are likely to struggle in meeting the stringent government regulations.

Using Reverse Osmosis, Around 11 to 37 Litres of Clean Water can be Produced Day

The reverse osmosis segment held the highest market share of 34% in the year 2018. Reverse osmosis system market was valued at USD 2,538 million in 2018 and is estimated to reach USD 4,691 million by 2026, at a CAGR of 8.0%. Rising disposable income and customization in menus are some determinants boosting the number of restaurants and deployment of point-of-entry water treatment systems. Additionally, a growing number of nuclear families and rising population rates are pushing to the market growth further. Many residential projects are devoid of a municipal water connection, which is projected to boost the demand for reverse osmosis systems. Reverse osmosis utilizes a pre-filter for capturing larger particles such as chlorine, followed by a semipermeable membrane for capturing smaller impurities. These systems can produce close to 11 to 37 liters of clean water every day, primarily used for cooking and drinking purposes.

Global Point-of-Entry Water Treatment Systems Market Trends

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Segmental Overview

Faucet-Mounted Filters’ Low Initial Investments and Less Maintenance Requirement

Faucet-mounted filters are the most preferred devices. Lifestyle changes, rising consumer spending, and awareness pertaining to clean drinking water have led to a rise in adopting water treatment systems that are affordable and easy to maintain in residential homes. As per a survey carried out by the Water Quality Association (WQA) in 2018, close to 30% of residential water utility customers had concerns regarding the quality of tap water they were consuming, indicating the potential faucet-mounted filters have in the residential sector. These filters, fitted on the faucets/tap, generally uses the reverse osmosis principle as it is relatively less expensive due to low initial investments and less maintenance requirement.

Close to 200,000 People are Migrating to Urban Areas Daily, Says the World Economic Forum

The residential segment is projected to witness 7.6% CAGR; meanwhile, the commercial segment is likely to foresee 8.0% CAGR, during the forecast period. Point-of-entry water treatment systems are installed on the main water supply for treating water before it enters the household. Water softeners are the most commonly used point-of-entry water treatment system. The paucity of resources, climate changes, and urbanization are some of the challenges faced. According to the World Economic Forum, close to 200,000 people are migrating to urban areas daily. Residential constructions are increasingly becoming proficient to meet the growing need of the population. Thus, the point-of-entry treatment systems are installed in newly constructed buildings.

According to the Institute of Civil Engineering, the U.S., the U.S.’ construction sector is expected to grow faster than China. Additionally, the construction industry is a significant contributor to the U.S. economy. According to Associated Builders & Contractors, the construction investment was accounted for 6.2% of the U.S. GDP in 2015 and 2016. Thus, the booming construction industry will eventually encourage the demand for point-of-entry water treatment systems in the years to come.

Regional Overview

Around 3400 Million People will Live in Water-Stressed Areas of Asia by 2050

Point-of-Entry Water Treatment Systems Market by Region

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Asia-Pacific, in terms of both value and volume, dominated the global market with more than 38% of the total share in 2018. The Asia-Pacific market was valued at USD 2,828 million in 2018 and is estimated to reach USD 5,329 million by 2026 at a CAGR of around 8.3%. Asia-Pacific has witnessed remarkable growth in the past few decades as a result of burgeoning international trends and tourism activities in some of its leading economies such as China, India, Malaysia, and Thailand. Moreover, numerous multinational corporations are preferring the destinations for running their operations. Despite the strong presence of freshwater sources such as the Ganges and Brahmaputra-Tsangpo, the region finds it challenging to meet the demand of 60% of the global population due to geopolitical tensions between Southeast countries such as India, Pakistan, Bangladesh, and China. As per recent estimates by Asian Development Bank, close to 3400 million people will live in water-stressed areas of Asia by 2050. This is expected to engender a pressing demand for efficient water treatment and recycling solutions for direct distribution to the end-users.

Key Players

Notable players studied in the global point-of-entry water treatment systems market include 3M (U.S.), BWT Aktiengesellschaft(Austria), Honeywell International Inc.(U.S.), GE Appliances(U.S.), Eureka Forbes (India), EcoWater Systems LLC (U.S.), Pentair plc.(U.S.), DuPont de Nemours, Inc..  (U.S.), A. O. Smith India Water Products Pvt. Ltd. (India), and BRITA PRO (U.S.).

To survive and serve a large consumer base, industry participants are undertaking several endeavors, such as product launch. For instance, in January 2018, Brita Pro, a manufacturer of water filters and water softeners, launched a new line of professionally installed water softeners and filters from Brita PRO for light commercial and residential use. The products will be available through a network of authorized dealers. Companies such as DuPont de Nemours, Inc. hold a considerable market share, offer a wide range of point-of-entry water treatment systems, and is also engaged in developing and innovating new products. For instance, the company invested over USD 3,060 million in research and development activities. Its point-of-entry water treatment products come under the safety and construction segment, which generates 6.3% of overall revenue from the segment.

Report Scope

Report Metric Details
Market Size USD 13,692 million by 2026
Historical Data 2015-2016
Base Year 2017
Forecast Period 2018-2026
Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered by Technology (Water Softeners), Device, Application (Residential, Commercial)
Geographies Covered North America, Europe, Asia-Pacific, LAME and Rest of the World
Key Companies Profiled/Vendors 3M (U.S.), BWT Aktiengesellschaft(Austria), Honeywell International Inc.(U.S.), GE Appliances(U.S.), Eureka Forbes (India), EcoWater Systems LLC (U.S.), Pentair plc.(U.S.), DuPont de Nemours, Inc.. (U.S.), A. O. Smith India Water Products Pvt. Ltd. (India), and BRITA PRO (U.S.).
Key Market Opportunities Rising Demand For Point-Of-Entry Water Treatment Systems In Mining Minerals & Metals Industry

Point-of-Entry Water Treatment Systems Market Segmentation

By Technology

  • Reverse Osmosis System
  • Distillation Systems
  • Disinfection Methods
  • Ultrafiltration Systems
  • Water Softeners
  • Others

By Device

  • Faucet-Mounted Filters
  • Table-Top Pitchers
  • Countertop Units
  • Under-The-Sink Filters
  • Others

By Application

  • Residential
  • Commercial
    • Hotel
    • Restaurants
    • Offices
    • Others

By Region

North America

  • U.S.
  • Canada
  • Mexico


  • Germany
  • France
  • Russia
  • U.K.
  • Italy
  • Spain
  • Rest of Europe


  • Japan
  • China
  • India
  • South Korea
  • Rest of Asia-Pacific

Latin America

  • Argentina
  • Brazil
  • Rest of Latin America

The Middle East and Africa

  • South Africa
  • The UAE
  • Saudi Arabia
  • Rest of MEA

Frequently Asked Questions (FAQs)

Reverse Osmosis System Segment is expected to be leading segment in Point-of-Entry Water Treatment Systems Market during the forecast period.
The global point-of-entry water treatment system market was valued at USD 7,522 million and is projected to reach USD 13,692 million, growing at a CAGR of 7.8% during the forecast period, 2019–2026.
3M, BWT Aktiengesellschaft, Honeywell International Inc., GE Appliances, Eureka Forbes, EcoWater Systems LLC, Pentair plc, DuPont de Nemours, Inc are the top players in Point-of-Entry Water Treatment Systems Market.
Asia-Pacific is expected to hold the highest market share in Point-of-Entry Water Treatment Systems Market.
In 2020 Global Point-of-Entry Water Treatment Systems Market was valued at USD 13,692 million.
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