Pregnancy Tracking Application Market

Market Overview

The global pregnancy tracking application market size was valued at USD 254.43 million in 2023. It is estimated to reach USD 1,166.06 million by 2032, growing at a CAGR of 18.43% during the forecast period (2024–2032). The prevalence of pregnancy complications brought on by diabetes, high blood pressure, anemia, and kidney issues is consequently declining with the introduction of pregnancy tracking applications. This is expected to propel market growth. Moreover, there has been a noticeable decrease in the neonatal mortality rate in recent years, increasing demand for pregnancy tracker applications.

Pregnancy tracking applications, also known as pregnancy trackers or pregnancy apps, are smartphone apps made to help expectant mothers during their pregnancy. Women utilize the market for pregnancy tracking applications extensively to effectively monitor fertility, pregnancy, and parenting resources. These apps provide tools and direction for the postpartum phase, extending support beyond childbirth.

Users can maintain optimal health during pregnancy by tracking health metrics, which aid in the identification of potential complications. They can access information regarding recovery after giving birth, mental health, breastfeeding support, and newborn care. The app's easy deployment on iOS and Android platforms has improved its efficiency, interoperability, user-friendliness, and user benefit.

Highlights

• Pregnancy tracking dominates the solution segment
• Android dominates the deployment type segment
• North America is the highest shareholder in the global market

Market Dynamics

Global Pregnancy Tracking Application Market Drivers

Increasing Awareness and Adoption

Pregnant women are using pregnancy tracking applications more frequently as a result of growing awareness of the value of prenatal care and maternal health. National Safe Motherhood Day aims to increase public awareness of the health and welfare of expectant mothers and their babies. This day, celebrated on April 11 every year in India, emphasizes the significance of offering pregnant women appropriate and safe healthcare, ensuring the delivery goes smoothly, and providing postnatal care for both the mother and the child.

With over 70,000 babies born in India every day and a population of over 1.3 billion, it is crucial to make sure that mothers receive proper healthcare to promote safe and healthy pregnancies. However, according to UNICEF, one baby in India dies every minute, which is concerning. By offering useful information on fetal development, health monitoring, and pregnancy stages, these apps enable women to care for themselves and their unborn children better. Such factors drive market growth.

Global Pregnancy Tracking Application Market Restraint

Rising Cases of Data Breaching

The most important components of a software application are data security and integrity; however, the market's expansion is constrained by the growing risk of data breaches and noncompliance with the Health Insurance Portability and Accountability Act (HIPAA). Pregnancy tracking applications maintain women's personal information, such as their fertility charts, ovulation dates, the ups and downs during the trimesters, and other health-related information. The data can be accessed by third-party applications and health insurance companies to decide on the coverage plans without the individual's consent.

According to a 2017 report by the non-profit organization for online privacy and free speech, "The Pregnancy Panopticon," nearly all pregnancy apps transmit sensitive personal information to unaffiliated apps. For example, data is sent to Facebook by the Flo Period & Ovulation Tracker application. Therefore, data security and privacy concerns may make users reluctant to divulge private health information on pregnancy tracking apps.

Global Pregnancy Tracking Application Market Opportunities

Personalized Healthcare Solutions

Pregnancy tracking apps with personalized healthcare features use data analytics and machine learning to customize recommendations and interventions based on specific users' health profiles and preferences. These apps offer tailored advice on diet, exercise, and prenatal care based on variables like medical history, lifestyle decisions, and demographic data analysis. This method improves adherence to healthcare recommendations, increases user engagement, and ultimately leads to better outcomes for the health of mothers and fetuses.

With the tremendous progress that medical technologies have made in pregnancy and childbirth, websites and applications have permeated every aspect of human life, including pregnancy. These days, it is uncommon to come across a pregnant woman who is ignorant of her fetus's health. As a result, starting a startup in the motherhood category has been and continues to be a very profitable and popular topic worldwide. Therefore, companies are working on creating new products to acquire a high market share.

For instance, the Pregnancy+ Application from Royal Philips, a leader in health technology worldwide, received a perfect score of five out of five from Forbes Magazine to be included in their list of the "Best Pregnancy Apps of 2023." The most downloaded pregnancy app worldwide, with over 55 million downloads, is the Philips Pregnancy+ App. With personalized content, expertly written articles, and interactive 3D models to track a baby's development, it helps parents from the moment they find out they are expecting.

Regional Analysis

North America Dominates the Global Market

Based on region, the global pregnancy tracking application market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

North America is the most significant global pregnancy tracking application market shareholder and is expected to expand substantially during the forecast period. Due to rising healthcare awareness and the strong presence of major players like Everyday Health, Ovia Health, The Knot, Ovuline, HelloBaby, WebMD, BabyCenter, Med ART Studios, and Glow, North America has the largest market share in the pregnancy tracking application market. The rapidly expanding use of healthcare IT drives pregnancy tracking app adoption. According to a Commonwealth Fund article, 20% of American women between the ages of 18 and 64 have a chronic illness.

Moreover, the high cost of healthcare drives the need for effective pregnancy tracking applications. For instance, the average cost of prenatal, postpartum, and related health care is USD 18,865; for women enrolled in large group plans, the average out-of-pocket expense is USD 2,854. Similarly, out-of-pocket costs for pregnancy, childbirth, and postpartum health care differ depending on the type of delivery; large group enrollees' costs for these services average USD 14,768 for vaginal births and USD 26,280 for cesarean sections (USD 3,214 of which are paid out-of-pocket). Such factors propel the growth of the regional market.

Furthermore, regional market players are introducing products to reduce data breaches, which can create more customers and improve their market share. For instance, in August 2022, in the wake of the US Supreme Court overturning Roe Vs. Wade, Bellabeat was the first pregnancy tracker to implement a new layer of data security to safeguard their base of all female end users' data. With end-to-end encryption being the standard and safe method of safeguarding consumer data, they had been employing it in their Bellabeat mobile app, just like many other apps, for users of all their wearable devices. In order to safeguard their health information, the organization concluded that it is imperative to proactively enhance data security.

The Asia-Pacific pregnancy tracking application market is predicted to grow at the fastest rate due to factors like growing population, fast digitalization, more government initiatives for women's health, and an increase in PCOS cases. The UN predicts India will overtake China as the world's most populous nation by 2027, which will raise the need for improved healthcare facilities. The country's market is also growing thanks to an increase in government initiatives like the Digital India campaign and the Pradhan Mantri Surakshit Matritva Abhiyan. Moreover, the regional market is growing due to factors like the increasing use of smartphones, the availability of fast internet, and the rising awareness of women's health. According to the GSMA Mobility Report 2020, there will be a 17% increase in smartphone penetration by 2025. Such factors propel regional market growth.

Segmental Analysis

The global pregnancy tracking application market is bifurcated into solution, deployment type, and application.

Based on the solution, the global pregnancy tracking application market is segmented into fertility tracking, pregnancy tracking, and parenting solutions.

The pregnancy tracking segment dominates the global market. This is because of the application's ability to track daily changes and offer professional advice. Pregnancy tracking applications have a section dedicated to giving expectant mothers all the tools they need to track their pregnancy progress. These apps usually include appointment reminders, fetal development tracking, symptom monitoring, and week-by-week pregnancy guides.

The app can provide individualized insights and recommendations by allowing users to enter information about their health, symptoms, and prenatal appointments. Some sophisticated apps may also integrate wearable technology to monitor maternal health indicators in real time. Moreover, pregnancy tracking apps are essential for supporting mothers' well-being and creating happy, healthy pregnancies by enabling women to track their pregnancies and remain updated about their health and the growth of their unborn children.

Based on deployment type, the global pregnancy tracking application market is segmented into Android system and iOS systems.

The Android segment is the highest contributor to the global market. Due to its growing popularity, accessibility, and wide range of compatibility, the Android system segment has the largest market share. Pregnancy tracking applications for Android users are specifically catered to by the Android application segment of the market, which offers various features designed to assist expectant mothers during their pregnancies. Prenatal appointments, maternal health, and fetal development are just a few of the many aspects of pregnancy that these apps usually offer comprehensive tools for tracking.

Moreover, many Android pregnancy tracking apps integrate with wearables for improved monitoring, and many offer peer support through community forums. These apps enable women to manage their pregnancies effectively and make educated decisions about their health and wellness because of the increasing popularity of Android smartphones.

Based on the application, the global pregnancy tracking application market is bifurcated into private users and commercial users.

Pregnant women who use pregnancy tracking applications for personal use and monitoring during their pregnancy are referred to as private users of these apps. These users usually download pregnancy tracking applications on their smartphones or other devices to access features like fetal development tracking, symptom monitoring, appointment reminders, and week-by-week guides. Users enter information about their health, such as symptoms, appointments, and lifestyle decisions, into the app to get recommendations and insights unique to their requirements and preferences.

Impact of covid-19

The pregnancy tracking application market has been witnessing a significant surge amidst the COIVD-19 pandemic. The high risk involved in visiting hospitals has compelled pregnant women to use pregnancy tracking applications. The application helps the doctor to keep track of the pregnancy and analyze data through the app. The software companies are actively working to integrate artificial intelligence to treat patients more effectively.

Recent Developments

• June 2023 - The state of Rajasthan introduced the first-of-its-kind mobile monitoring app for tracking the health services provided to pregnant and childless individuals. The app will be used by more than 53,000 Accredited Social Health Activists (ASHAs) in the state. This is to inform the ASHA workers of the current situation regarding the available health facilities to women and children," stated Parsadi Lal Meena, the minister of health. All pregnant women and children will have their vaccination schedules with them.
• October 2023 - The University of Leicester and the local hospital trust launched a new pregnancy app specifically for South Asian women in Leicestershire. Six languages are available for women to receive information about their pregnancy through the free Janam app. It also makes use of visual aids like movies and diagrams to show medical procedures and treatments. The app is intended to empower patients to make knowledgeable decisions about their pregnancies, deliveries, and postpartum care.