The U.S. cold-pressed juices market was valued at USD 530 million in 2017 and is expected to reach USD 1,028 million by the end of 2025, growing at a CAGR of 8.8% between 2018 and 2025.
Cold-pressed juice is a technique of juice extraction from fresh vegetables and fruits with a hydraulic press, under specific cooling temperature in contrast to other conventional methods such as centrifugal, and single auger. Cold-pressed juice has a shelf life of three to four days in its raw form. After four days, microorganisms begin to spoil juice, and it causes major food risks such as food poisoning, especially for small children and pregnant women.
The cold-pressed juices market started using a pasteurization method known as High-Pressure Processing (HPP) to cope with this problem. In HPP, bottled juices are immersed in cold water under high pressure, which improves shelf life from three to four days to a gigantic 30 to 45 days timeframe. On account of their longer shelf life, cold-pressed juices are adopted largely by end-use industries, which in turn has led to the growth of the cold-pressed juices market.
The increase in the number of diabetic patients, obesity-related issues, and growing nutritional and health concerns among people have significantly impacted the cold-pressed juices market. Additionally, an increased sense of health awareness, a growing consumer base, increased expenditure on lifestyle products, and added health benefits offered by cold-pressed juices are the primary factors driving the U.S. cold-pressed juice market.
Changing consumer preferences toward convenient, safe, and refreshing beverages that are devoid of artificial ingredients, calories, and caffeine are propelling market growth. For instance, according to the U.S. Bureau of Labor Statistics, spending on food has increased by 2.5% in the U.S. This increase in expenditure was driven by both food at home spending, which was up by 2.3%, and food away from home spending, which was up by 2.8%.
Several manufacturers operating in the U.S. cold-pressed juice market are offering a wide range of flavors such as green juice with coconut water, cucumber, splash pineapples, and leafy greens, which further fuels market growth. A significant number of manufacturers present in the region are adopting various strategies, including new product launches to develop and increase their market share. For instance, PepsiCo, an American multinational food, snack, and beverage corporation, made its first move into cold-pressed juice in the U.S. with the launch of five products under its brand, Naked Juice, in 2016.
In January 2015, Jamba Juice, a subsidiary of Focus Brands, introduced cold-pressed juices in its California and New York City Stores and launched them at more than 800 Jamba Juice locations nationwide.
The cold-pressed fruit juice segment is expected to grow at a rapid pace during the forecast period. Growing demand for juices made up of fruits such as Blueberry, Pomegranate, Apple, Acai, Black Currant, Maqui Berry, Cranberry, Baobab, and Goji, which are rich in taste and flavor, is driving the growth of the mixed fruits segment; thereby leading the growth of cold-pressed juice market. Being 100% fruit juice, it contributes to a healthy diet as it is a source of essential nutrients including vitamins, minerals, and antioxidants, which further drives the growth of the segment. The fruit juices segment was valued at USD 177 million in 2017 and is projected to reach USD 345 million, growing at a CAGR of 8.9%.
In terms of volume, the conventional cold-pressed juice segment accounted for the largest share of the market and is expected to flourish at a CAGR of 7.3% during the assessment period 2018–2025. The segment accounted for 15,600 Kiloliters and is estimated to reach 25,544 Kiloliters by 2025. The conventionally grown fruit and vegetable segment is the leading segment in the cold-pressed juices market due to low processing cost and higher availability. Conventional does not bear the corresponding quality seal, and these juices are, therefore, comparatively cheaper than the organic veggies and fruits.
The supermarket distribution channel was the leading channel and accounted for 18,135 Kiloliters of cold-pressed juice distributed in the year 2018. The segment is expected to reach 29,875 Kiloliters by 2025, growing at a CAGR of 7.4% during the forecast period. Supermarkets are large self-service grocery stores that offer a wide variety of food and household supplies, organized in aisles. It offers diversified products, ranging from meat, dairy, grocery, and fresh products, with reserved space shelves for canned and packaged products along with various non-food items such as kitchen appliances.
The supermarket segment is the second leading distribution channel in the cold-pressed juices market owing to the wide presence of superstore chains nearer to the feeder town, which provides affordable and quality products at a low price bracket for the both retail and wholesale level to sustain increasing consumption. The online distribution channel of the cold-pressed juice market also contributed a moderate share to the market and will grow at a CAGR of 9.6% during the forecast period 2018–2025.
In the last few years, the buyer’s purchase behavior has changed significantly, and they have shifted to online buying, especially through mobile phones. Online shopping permits customers to purchase quality goods and services at any time from a provider without going to a‘brick-and-mortar’ location. The online store business is projected to display rapid growth due to the potential for players to increase their profitability by selling their products online with the growing trend of e-commerce. Nowadays, many consumers prefer to shop online due to convenience. This shifting trend has encouraged many companies to focus on their online presence to capture a bigger consumer pool.
Geographically, the U.S. has been segmented on the basis of region Including West, South West, Middle Atlantic, New England, South, and Mid-West. The West covers California (CA), Colorado (CO), Idaho (ID), Montana (MT), Nevada (NV), Oregon (OR), Utah (UT), Washington (WA), and Wyoming (WY).
The cold-pressed juice market of the West region of the U.S. was valued at USD 126 million in 2017 and is estimated to reach USD 265 million by 2025, growing at a CAGR of 10.0% during the forecast period. According to the U.S. Census Bureau, the population of the U.S. West in 2017 grew by 23.8%, which resulted in significant market growth as compared to other regions. Los Angeles, in California, is the primary business hub of this industry, with many calling it the ‘land of thousand juice bars’ because it is near impossible to walk a block without stumbling upon a juice spot.
The South region accounted for a notable share in the market and is projected to grow at a CAGR of 9.6% during the assessment period 2018–2025. The South covers Alabama (AL), Arkansas (AR), Florida (FL), Georgia (GA), Kentucky (KY), Louisiana (LA), Mississippi (MS), North Carolina (NC), South Carolina (SC), Tennessee (TN), Virginia (VA) and West Virginia (WV).
Prominent players in the U.S. cold-pressed juice market include The Naked Juice, Hain BluePrint, Evolution Fresh, Suja, Liquiteria, Hoogesteger, Juice Generation, Pressed Juicery, Rakyan Beverages, Village Juicery, The Cold-pressedJuicery, Greenhouse Juice, Organic Press, Kuka Juice, Native Cold-pressed Juices, and Plenish Cleanse.