Vacuum Cleaner Market

Market Overview

The global vacuum cleaner market size was valued at USD 11.91 billion in 2022. It is estimated to reach USD 26.09 billion by 2031, growing at a CAGR of 9.1% during the forecast period (2023–2031). The increase in home and business hygiene needs and innovations in smart vacuums stimulate market growth.

With their simple yet effective designs, vacuum cleaners have made it unnecessary to manually remove dust and other minute particles from surfaces, making house cleaning more effective and reasonably quick. The vacuum uses suction to extract dirt and store it for later disposal. The best way to explain how vacuum cleaners that can collect debris function is to consider them individual straws. Like drinking with a straw, sucking creates a negative air pressure inside the straw that is lower than the atmospheric pressure outside. Air flows into the vacuum cleaner due to the negative pressure it creates within. With the help of an electric motor rotating a fan, vacuum cleaners create negative pressure by drawing in the air and any tiny particles it contains and pushing them out the other side into a bag or a canister.

The vacuum features an exhaust outlet that lets air escape out the opposite side while enabling the motor to run normally. A vacuum cleaner's power is determined not only by the strength of its engine but also by the size of the intake port, which is responsible for sucking up dirt. More suction power is created when the intake size is smaller because the air must flow more quickly to squeeze through a tighter path. The explanation is that smaller, more confined entrance ports on vacuum cleaner attachments tend to have a stronger suction than larger ones. Although there are many different kinds of vacuums, they all operate on the same concept of producing negative pressure with the help of a fan, retaining the dirt they have sucked up, cleaning the exhaust air, and then releasing it.

Market Dynamics

Global Vacuum Cleaner Market Drivers

Increase in Home and Business Hygiene Needs

The vacuum cleaner industry is predicted to rise due to rising hygiene needs in homes and businesses. Asthma and other respiratory issues are likely to increase vacuum cleaner demand. The coronavirus epidemic also highlights hygiene and sanitization. Demand will likely rise as the government vacuum-cleans roads to reduce dust and pollution. Coronavirus has also raised disinfection and hygiene product demand. Manufacturers have developed virus-protection products. Kärcher steam vacuums eliminate 99.99% of viruses. An independent lab confirmed the results for the corporation. Such potential should boost vacuum cleaner sales in the next years.

Innovations in Smart Vacuums Continue to Proliferate

Market expansion during the projected period is expected to be led by manufacturers' increasing focus on producing high-tech or smart cordless vacuum cleaners, which improve the user experience. Consumers in both the residential and commercial sectors are interested in features such as rechargeable batteries, filter sensing, floor sensing, and collision detection, in addition to the desire for "smart" devices. Since they don't use throwaway bags, bagless vacuums are eco-friendly and more cost-effective than their bagged counterparts.

Global Vacuum Cleaner Market Restraint

Strict Rules and Requirements

The vacuum cleaner business faces the risk of strict government control. Governments worldwide enforce rules on the vacuum cleaner industry to force manufacturers to reduce energy use and create more sustainable products. For example, the European Commission has mandated stricter energy efficiency and reduced carbon emission standards for vacuum cleaners. The European Union's energy label guideline for vacuum cleaners reduces the maximum allowable power from 1,600 to 900 watts. The rule limits loud vacuum cleaners, capping their decibel output at 80. The rules for the environmentally responsible production of energy goods have been released. To accommodate new and existing producers of electrical and electronic office and household equipment, the European Commission has revised the Ecodesign for Energy-Related Products Regulations. The energy efficiency of vacuum cleaners is a major subject of EU law.

Global Market Opportunities

Growing Demand for Smart and Robotic Vacuum Cleaners

Technology improvements and the rising popularity of smart home devices have increased the demand for smart and robotic vacuum cleaners. These cutting-edge vacuums include automation and connection capabilities that let consumers schedule cleanings from afar using a smartphone app. In particular, robotic vacuum cleaners have become increasingly popular because of the time and effort they save by cleaning independently. The increasing popularity of home automation systems and the need for simpler cleaning methods drive sales of high-tech vacuums.

Regional Analysis

Based on region, the global market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

North America Dominates the Global Market

North America is the most significant Global Vacuum Cleaner Market shareholder and is estimated to grow at a CAGR of 8.8% over the forecast period. Despite being mature, the North American vacuum cleaner industry is nonetheless expanding steadily due to replacement purchases and the uptake of cutting-edge technology. Due to the region's tech-savvy customer population and preference for simple and automated cleaning solutions, there is a high demand for smart and robotic vacuum cleaners. As a result of customer aspirations for sustainability, there is also an increased focus on eco-friendly and energy-efficient vacuum cleaners.

Europe is anticipated to exhibit a CAGR of 8.3% over the forecast period. A significant global market, Europe is distinguished by strong product penetration and changing consumer preferences. A transition towards eco-friendly and energy-efficient models is taking place in the area due to strict legislation and growing customer concern for preserving the environment. Robotic vacuum cleaners are becoming increasingly common, especially in cities where people have smaller homes and less free time. There is also a demand for vacuum cleaners with sophisticated filtering technologies to enhance indoor air quality.

The Asia-Pacific market is expected to surge in demand during the forecast period. The vacuum cleaner market share has much room to develop in this area. The demand for home appliances, particularly vacuum cleaners, is driven by rapid urbanization, increased disposable incomes, and the growing middle class. Due to their vast populations and rising levels of consumer awareness, nations like China and India are important growth markets. Affordability, dependability, and user-friendliness are crucial considerations when purchasing. There is rising interest in smart and robotic vacuum cleaners and other smart household appliances.

In LAMEA, vacuum cleaner sales are rising and have space to grow. Demand for home appliances has grown due to rising urbanization, living standards, and a larger-than-ever middle class. The use of robotic vacuum cleaners is predicted to increase as consumers in this region become more cognizant of the advantages of convenience and automation. In this market, customers still care most about cost and value. Vacuum cleaner manufacturers can also look to the Middle East and Africa for growth opportunities. Urbanization, more disposable income, and lifestyle shifts increase the demand for home appliances. Effective cleaning solutions are in high demand, especially in urban areas where dust and sand are common. Consumers in this area are also becoming increasingly environmentally conscious, creating opportunities for green vacuums.

Segmental Analysis

The global vacuum cleaner market is bifurcated into product, application, and end-user.

The global market is bifurcated based on products into canister, central, drum, robotic, upright, wet and dry, and others.

The canister segment dominates the global market and is projected to exhibit a CAGR of 9.3% over the forecast period. Canister vacuum cleaners deliver better suction and flow rates. The canister sector led the global market, which is predicted to increase more quickly. The costliest among the others are canister vacuum cleaners. The market for robotic vacuum cleaners is predicted to expand moderately thanks to high-quality models made with complex features and clever programming.

Based on application, the global vacuum cleaner market is bifurcated into Industrial, Commercial, and Residential.

The residential segment owns the global market and is predicted to exhibit a CAGR of 9.5% over the forecast period. People are now restricted to their houses due to the widespread adoption of the WFH model, making timely management of everyday chores necessary. As a result, there is now more demand for household appliances, particularly cleaning supplies. The desire to keep houses free of illness and rising cases of allergy and asthma brought on by the dust and grime in residential settings is likely to fuel demand for household vacuum cleaners. Additionally, the market expansion for residential applications is driven by the increasing availability of sophisticated devices that can effectively capture the smallest contaminants. For instance, the "DEEBOT X1 OMNI," a robotic vacuum cleaner with natural language processing technology that accepts direct commands and voice without the need for a smart device, was introduced by the Chinese robotics company ECOVACS in March 2022. It contains a station for auto cleaning, which includes auto washing, dirt removal, mop drying, and clean water filling. The machine has a big 4L water tank and can clean up to 360 m2 of the smallest pollutants while removing 99.9% of dust particles.

The global vacuum cleaner market is divided into offline and online channels based on distribution channels. 

The online segment is the most significant contributor to the market and is estimated to exhibit a CAGR of 8.8% over the forecast period. In 2022, the online distribution channel segment's revenue share was greater than 56.0%. The expansion can be linked to the worldwide application of lockdown measures with varied degrees of rigor to stop the spread of COVID-19. Since cleaning has become a necessary component of daily life across all application industries, businesses have shifted to selling their goods online. The procedure of selling and demonstrating products virtually made a significant contribution to the segment's growth in 2021, and it is anticipated that it will continue to do so over the foreseeable period. Future development prospects for the industry are further aided by the requirement to internationalize the digital sales process and offer a seamless client experience.

Recent Developments

• April 2023- The new cord-free Dyson V15 Detect Extra vacuum cleaner has been introduced in India by the multinational electronics company Dyson. It is designed with 230AW and a laser to detect little dust, and it also has whole-machine HEPA filtration to catch ultra-fine particles like pet dander and other contaminants.

• August 2022- UWANT, specializing in cutting-edge cleaning technologies and smart home products, has announced the official global launch of the brand-new X100 cordless all-in-one wet dry vacuum cleaner, including long battery life, innovative pet hair cutting technology and double roller technology.