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Vanilla Extract Market: Information by Nature (Organic and Conventional), Application (Cosmetics), Form (Liquid), Distribution Channel (B2B and B2C), and Region–Forecast till 2029

Market Snapshot
Study Period:
Base Year:
Fastest Growing Market:
Asia Pacific
Largest Market:
5.7 %
Key Players

Vanilla is the most preferred flavor in food and other products. It is the most dominant flavor among all and finds its applications in foods, beverages, pharmaceuticals, cosmetics, and perfumeries. The demand for this flavor is increasing, and the supply is limited. Various manufacturers are putting their efforts into making vanilla extract by adulteration in natural vanilla extract to meet the demand. The natural vanilla pods contain vanillin, which is also manufactured synthetically. The manufacturers of vanilla extract are offering high-quality vanilla extract to the end-user industries for premium product development. For instance, in July 2015, Rodelle, Inc., launched its new Ultra-premium vanilla extract.

The growing food and beverage industry, consumers' inclinations towards tasty and flavourful products, and increasing application in the pharmaceutical industry as a bitterness suppressor are some of the major factors responsible for the market growth.


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Interesting Facts about Vanilla

  • Vanilla is the most consumed and favorite ice-cream flavor in the U.S.
  • It is the only fruit-bearing member of the orchid genus. 
  • It is the second most expensive spice in the world after saffron.
  • It is used to deodorize spaces such as ovens. In old times fishers used to apply it on hand to mask the smell. 

Table 1: Chemical Composition of Processed Vanilla Beans


g/kg bean



Vanillic Acid




p-hydroxybenzoic Acid












Source: FAO

Varieties of Vanilla Extract

There are some popular varieties of vanilla extract, including pure, imitation, and handcrafted. According to the FDA, pure extract means extracting real vanilla beans and nothing else. Some wood by-products make imitation vanilla. The concentration of imitation vanilla is relatively low compared to pure vanilla extract. Imitation vanilla is required twice of pure vanilla extract to match pure vanilla extract's strength in any recipe. Handcrafted vanilla extract can be made at home by keeping split vanilla beans in a sealed container full of alcohol for about eight weeks; the vanilla will be infused into the alcohol, and the extract will be prepared.

The Increasing Application in Bakery, Dessert, and Functional Food to Drive the Market

The increasing consumption of processed foods, including bakery products and frozen dessert items, is expected to drive the market. Moreover, the rising disposable income and millennials' growing interest in flavourful products will further drive the market. 

According to the Food Safety Standards Authority of India (FSSAI), in India bakery industry has achieved 3rd position in generating revenue in the processed food sector. In 2015, the bakery industry in India was valued at USD 7.6 billion. Moreover, due to the coronavirus outbreak, the demand for functional foods and packaged foods has also increased, which is expected to grow the market.

Increasing Application of Vanilla Extract in Pharmaceuticals

The demand for vanilla extract increases in the pharmaceutical sector for masking the original taste and flavor of different medicines. The vanilla extracts are also applied as bitterness suppressor in various syrups and suspensions given to children. Moreover, the vanilla extract has antimicrobial and antioxidant properties, making it a useful product in the pharmaceutical and nutraceutical industry.

Rising Demand from Cosmetic Industry to Propel the Market Growth

The demand for vanilla extract increases in the cosmetic industry due to its concentrated flavor, antioxidants benefits, and phenolic compound vanillin. According to Paula's Choice, LLC., the vanilla extract used in skincare primarily for its antioxidant benefits. It acts as a skin-soothing agent in cosmetic products. It is used in lip balms, glosses, lipsticks to create a pleasant taste. It is also used in creams, lotions, and bath care products. As an ingredient in cosmetics, it also helps to neutralize free radicals and prevent skin damage. All these benefits are creating demand for vanilla extract in the cosmetics industry.

Vanilla Extract Market: Segmental Overview

Organic Vanilla Extract is in High Demand

Based on nature, the global vanilla extract market has been segmented into organic and conventional vanilla extract. Organic vanilla extracts are rapidly gaining ground. This is due to increasing consumer awareness regarding natural and organic food ingredients. According to FiBL (The Research Institute of Organic Agriculture), organic agriculture participates in 186 nations, and approximately 72 million hectares of agricultural land are managed organically by 2.8 million farmers. The global sales of organic products, including food and beverages, were more than USD 110 million in 2018.

The demand for vanilla extract is high in food and beverages product. This is due to the consumer's preference for vanilla flavor. Vanilla is extensively used in bakery products, confectionery products, among others.

Vanilla Extract Market: Regional Overview

Consumption Trends


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Europe is expected to be the dominating region for the vanilla extract market. This is due to the increasing applications of vanilla extract in food and beverages. Moreover, the region has the largest food industry, which is also a significant factor in its market growth. The consumption of vanilla extracts in various bakery and confectionery products such as cakes, pastries, biscuits, and candies is increasing. According to FoodDrinkEurope, the European food and beverage industry generated a turnover of approximately USD 1.4 trillion, making it the EU's largest manufacturing industry. The leading European importers of vanilla include France, Netherlands, Germany, the U.K., Italy, and Belgium.

Fig 1: European Top Importers of Vanilla, 2017


Source: CBI (Ministry of Home Affairs)

There is an excellent opportunity for the producer of vanilla to export vanilla to Europe in recent times. Due to structural problems in the world's leading supplier of vanilla Madagascar, a shortage of vanilla was created in Europe.

Asia-Pacific is expected to be the fastest-growing region for the vanilla extract market. This is due to the consumers increasing disposable income, millennials' growing interest in flavourful products, and increasing premium food consumption. Moreover, the increasing manufacturing sector in the region is expected to increase vanilla extract demand further.  Countries like India, China, and South Korea are the major contributors to regional market growth. In India, vanilla is cultivated in Kerala, Andhra Pradesh, and Tamil Nadu.

Production Trends

The production of vanilla is high in the African country Madagascar. It is a globally leading supplier of the best vanilla. The most popular type of vanilla used to make extracts is Madagascar vanilla, also known as Bourbon vanilla beans. More than 80% of the world's vanilla comes from Madagascar only. Some other vanilla producers such as Central and South America and the Caribbean, India, among others.

Vanilla Extract: Prominent Players

  • McCormick 7 Company
  • Adams Extract
  • OliveNation LLC
  • Wilton Industries, Inc.
  • Great Value
  • Nielsen Massey
  • Lochhead Manufacturing Company
  • Tharakan and Company
  • Cook’s Vanilla
  • Synergy
  • The Vanilla Company
  • Sonoma Syrup Co.
  • Vanilla Extract Blend
  • Hawaiian Vanilla Company
  • Penzeys Ltd.
  • Singing Dog Vanilla Extract
  • Nisarg Life Sciences India Pvt. Ltd.
  • Sichuan XiaoyeBencao Biotechnology Co., Ltd.
  • Hunan Nutramax Inc.
  • Foodchem International Corporation
  • Firmenich SA
  • Symrise AG

Vanilla Extract Market: Segmentation

By Nature

  • Organic
  • Synthetic

By Application

  • Food & Beverages
    • Alcoholic Beverages
    • Dairy Products
    • Bakery & Confectionery
    • Nutritional Supplements
  • Pharmaceuticals
  • Cosmetics
  • Others

By Form

  • Liquid
  • Powder

By Distribution Channel

  • B2B
  • B2C
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail

By Region

North America

  • The U.S.
  • Canada
  • Mexico


  • Germany
  • France
  • The U.K.
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Malaysia
  • Singapore
  • Vietnam
  • Rest of Asia-Pacific

Central and South America and the Caribbean

  • Brazil
  • Argentina
  • Colombia
  • Rest of Central and South America and the Caribbean

The Middle East

  • Saudi Arabia
  • UAE
  • Oman
  • Bahrain
  • Rest of the Middle East


  • Nigeria
  • South Africa
  • Ghana
  • Tanzania
  • Rest of Africa

Frequently Asked Questions (FAQs)

The growing food and beverage industry, consumers' inclinations towards tasty and flavourful products, and increasing application in the pharmaceutical industry are the key factors expected to drive Vanilla Extract Market during the forecast period.
McCormick 7 Company, Adams Extract, OliveNation LLC, Wilton Industries, Inc., Great Value, Nielsen Massey, Lochhead Manufacturing Company, Tharakan and Company, Cook’s Vanilla, Synergy, The Vanilla Company, Sonoma Syrup Co., Vanilla Extract Blend are the top players in Vanilla Extract Market.
Europe is expected to hold the highest market share in Vanilla Extract Market.
Organic Vanilla Extract Segment is expected to be the leading segment in Vanilla Extract Market during the forecast period.
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