On account of rapid digitalization, the TV industry is facing disruption, owing to varying preferences of TV audiences. Thus, to satisfy customer demands, the content developers are embracing new solutions such as real-time decision making to attract viewers, which provides possible growth opportunities for TV Analytics Market. Additionally, the growing competition among the enterprises to offer improved analytical solutions for marketing and branding strategies are projected to offer potential growth opportunities for the TV analytics market during the forecast period. For instance, in May 2018, 605 – a media company providing advanced data and analytics services focusing on media & entertainment, launched ‘The 605 Impact Index’ a scientific approach for measuring the impact of TV advertising on branding and sales. Whereas, with the emergence of technologies such as BigData, Artificial Intelligence (AI), voice-based systems, and others would offer an opportunistic approach towards the TV analytics market.
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The competitive scenario in the market portrays that the companies are focusing on partnerships, product developments, and investments & spending, among others, utilizing analytical tools to better understand customer behavior and thereby improve the decision-making strategies. This ascribes to attract customers and increase viewership. Thus, various leading online businesses such as Amazon, Google, and Trivago, among others are increasingly focusing on investing in TV advertising to strengthen its presence and market share, despite economic challenges. Moreover, with the companies entering into partnerships leverages the user-level viewing and exposure to data by enhancing the digital creative capabilities offered to viewers. Therefore, such factors result to influence the market growth for the TV analytics market.
Some of the prominent players in the global TV analytics market are 605, Admo.TV, Alphonso Inc, Amobee, Inc., AnalyticOwl, BLIX, BrightLine, Clarivoy, Conviva, DC Analytics, Edgeware AB, FourthWall Media, Google, H-Tech, IBM Corporation, iQ Media, iSpot.tv, Parrot Analytics, Realytics, SambaTV, Sorenson Media, The Nielsen Company, TVbeat, TVSQUARED, and Zapr Media Labs.
TV Analytics Market Segmentation
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* Known and Unknown Adjacencies Influencing the Growth of Market
* Explorable Revenue Sources
* Customer Behaviour Analysis
* Target Partners
* Customized Geographical Data Based on Customers as well as Competitors
* Analysis of Market Size and CAGR between the Forecast PeriodsView Full Report Buy This Report Now