Global Biotin Supplement Market Size Grows at a Steady CAGR of 8.6%

Introduction

Straits Research today released its highly anticipated report, “Biotin Supplement Market Size & Outlook, 2026-2034”. According to the study, the market size is valued at USD 1.95 billion in 2025 and is projected to expand to USD 4.08 billion by 2034 registering a compound annual growth rate (CAGR) of 8.60%.

Market Dynamics

The biotin supplement market is experiencing robust growth, driven by increasing consumer awareness of hair, skin, and nail health, as well as the wider adoption of preventive healthcare and wellness supplements. Biotin (vitamin B7) has become a key ingredient in both nutraceutical and cosmetic formulations due to its role in supporting metabolic activity, keratin production, and cellular energy balance. The rising popularity of the “beauty-from-within” trend, combined with strong social media influence and endorsements from wellness influencers, continues to boost market expansion across all demographics.

Rapid e-commerce penetration, personalised supplement subscription models, and the launch of innovative product formats, such as gummies, liquid shots, and vegan-friendly capsules, have further widened the consumer reach. Manufacturers are investing in clean-label, traceable, and clinically supported formulations to strengthen credibility and command premium pricing.

However, the market faces challenges, including concerns over excessive supplementation, regulatory scrutiny of exaggerated claims, and mixed clinical evidence regarding the efficacy of high-dose biotin. Despite these constraints, the outlook remains positive. Continuous R&D efforts, particularly in biotin-collagen-hyaluronic acid blends, and the expansion of direct-to-consumer wellness brands are expected to open new avenues for growth, positioning biotin as a cornerstone of the global nutricosmetics industry.

Key Highlights

• By Product Form: According to Straits Research, the capsules segment dominated the market in 2025, with a revenue share of 7%.
• By Application: The Metabolic Health segment is estimated to register the fastest CAGR growth of 6.89%.
• By Distribution Channel: The Online Retail Channels category dominated the market in 2025 with a revenue share of 39.3%.
• By End-User: The Geriatric Population segment is projected to register the fastest CAGR of 6.93% during the forecast period.
• Regional Insights: North America dominates with over 38.5% share, driven by well-advanced Biotin Supplement infrastructure across the region.

Competitive Players

1. Nature’s Bounty
2. Solgar
3. NOW Foods
4. Nature Made
5. GNC
6. Goli Nutrition
7. OLLY
8. HUM Nutrition
9. Nutrafol
10. Hims & Hers
11. Garden of Life
12. Vitabiotics
13. Thorne HealthTech
14. BioCeuticals
15. Swisse
16. Blackmores
17. Centrum (Pfizer/GC)
18. Ritual
19. Twinlab
20. Carlson Labs
21. MegaFood
22. Vitafusion
23. Schiff Nutrition
24. AOR
25. Jamieson

Recent Developments

• June 2025 - Force Factor launched its Hair Growth Accelerator product. This supplement uses Lustriva, a patented blend of bonded arginine silicate and magnesium biotinate developed by ingredient innovator Nutrition21. The product is clinically backed to support hair growth, strength, and thickness, with results visible in as little as three weeks.

Segmentation

1. By Product Form: (2026-2034)
   1. Capsules
   2. Tablets
   3. Gummies
   4. Softgels
   5. Powders
   6. Liquids
2. By Application: (2026-2034)
   1. Hair Care
   2. Skin Care
   3. Nail Health
   4. Metabolic Health
   5. Dietary Support
3. By Distribution Channel: (2026-2034)
   1. Online Retail
   2. Pharmacies and Drug Stores
   3. Supermarkets/Hypermarkets
   4. Speciality Stores
4. By End User: (2026-2034)
   1. Adults
   2. Geriatric Population
   3. Children
5. By Region (2026-2034)
   1. North America
   2. Europe
   3. Asia Pacific
   4. Latin America
   5. Middle East and Africa