Changing Customer Preference to be a Leading Driver to the Powdered Beverages Market

Wed, 27 May 2020 2:59

Rapidly rising population, changing lifestyle, increasing spending power, changing eating habits, and inclination towards the western culture drives the market growth. Increasing awareness among the individuals regarding the benefits associated with powdered beverages provides an impetus to the market growth.  Shifting consumer preference towards organic foods has compelled the manufacturers to develop plant-based drinks, further driving the market growth.

Impact of COVID-19

The coronavirus has severely hit the food & beverage industry across the globe. Today, the market has come to a complete halt due to the disruption in the global supply chains, further decelerating the production of food & beverages. The customers are gradually shifting towards home-cooked food, which might hamper the market growth to some extent.  The food & beverage chains are offering their products to the retailer to generate substantial revenue. The pandemic has also affected the agriculture output across the globe, leading to a shortage of basic food commodities, such as wheat and rice, among others, further hampering the market growth. 

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Powdered Beverages Market?

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Key Players

  • Cargill Incorporation
  • Nestlé S.A.
  • Hansen Holding A/S
  • TreeHouse Foods, Inc.
  • The Kraft Heinz Company
  • Simatek A/S
  • CP Kelco U.S., Inc.
  • Insta Foods
  • Firmenich SA
  • Tate & Lyle plc
  • Bemis Company, Inc
  • SMC Enterprise Ltd
  • Stokely-Van Camp, Inc.
  • Coperion GmbH
  • Sugam products
  • PureCircle’s

Powdered Beverages Market Segmentation

By Nature

  • Organic
  • Conventional

By Flavor

  • Unflavored
  • Flavored
    • Chocolate
    • Orange
    • Lemon
    • Mango
    • Grape
    • Strawberry
    • Mixed fruit

By Distribution Channel

  • B2B
  • B2C
    • Store-based retail
      • Hypermarkets and supermarkets
      • Convenience store
    • Online retail

By Region

North America

  • The U.S.
  • Canada
  • Mexico


  • Germany
  • France
  • The U.K.
  • Italy
  • The Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • Australia
  • The Rest of Asia-Pacific

Central and South America and the Caribbean

  • Brazil
  • Argentina
  • Colombia
  • The Rest of Central and South America and the Caribbean

The Middle East

  • Saudi Arabia
  • The UAE
  • Oman
  • Bahrain
  • Turkey
  • The Rest of Middle East


  • Nigeria
  • South Africa
  • The Rest of Africa

" Crucial Insights The Report Provides:"

* Known and Unknown Adjacencies Influencing the Growth of Market

* Explorable Revenue Sources

* Customer Behaviour Analysis

* Target Partners

* Customized Geographical Data Based on Customers as well as Competitors

* Analysis of Market Size and CAGR between the Forecast Periods

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