Global Digital Coupons Market Grows at a CAGR of 18.25%

Introduction

A key driver of the global digital coupons market is the increasing consumer inclination toward online and mobile shopping, where digital coupons provide both savings and convenience. As e-commerce platforms continue to grow, shoppers are more likely to engage with brands that offer easily accessible, limited-time promotions.

In addition, there is a rising need for cost-efficient marketing strategies. Digital coupons enable retailers to precisely target customer segments, track redemption rates, and assess campaign outcomes in real time, offering greater efficiency compared to traditional advertising approaches.

Moreover, heightened competition in the retail and e-commerce industries is compelling businesses to adopt innovative methods to attract and retain customers, digital discounts being a prime example. The global emphasis on sustainability is also encouraging the transition from paper to digital coupons, aligning with eco-friendly practices and resonating with environmentally conscious consumers while streamlining business operations.

Market Dynamics

Growing smartphone and internet penetration drive the global market

The widespread adoption of smartphones and increased internet accessibility are key factors propelling the expansion of the global market. With more customers turning to mobile devices for shopping, brands are prioritizing digital marketing strategies. Smartphones have become essential for accessing promotional deals, allowing users to easily search for, store, and redeem digital coupons.

• Recent statistics from Ericsson indicate that around 7.4 billion smartphones are currently in use globally, covering nearly 87% of the world’s population. Furthermore, the International Telecommunication Union (ITU) reports that in 2024, about 5.5 billion individuals, 68% of the global population, are online, up from 65% the previous year.

This growing digital connectivity is enhancing the accessibility and effectiveness of digital coupons, solidifying their role in contemporary consumer engagement.

Integration with loyalty programs creates tremendous opportunities

The integration of digital coupons with loyalty programs is becoming a significant growth opportunity in the global market. This approach strengthens customer loyalty by offering tailored discounts while fostering ongoing brand interaction. By leveraging consumer purchase data, retailers can deliver personalized coupons through loyalty platforms, enhancing the efficiency of promotional campaigns.

• For example, in December 2024, Stop & Shop revealed plans to install “Savings Stations” in all stores by early 2026. These kiosks will allow loyalty members to print digital-only coupons, which are automatically linked to their accounts. This feature ensures easy redemption, even for users without smartphones, demonstrating an inclusive, digitally connected coupon-loyalty system supported by both mobile and in-store access.

As more brands embrace omnichannel strategies, this integrated approach improves customer experiences and boosts coupon redemption rates.

Regional Analysis

The North America digital coupons market is witnessing strong growth driven by high smartphone penetration, advanced e-commerce infrastructure, and increasing consumer demand for value-based purchases. In the U.S., major retailers like Walmart and Target are leveraging mobile apps to offer personalized digital coupons, enhancing customer retention. For instance, Target’s “Circle” loyalty program integrates digital coupons based on user behavior, driving repeat purchases.

Canada is also experiencing rising adoption, with companies like Save.ca offering localized digital coupon solutions. The popularity of cashback and digital deal platforms such as Rakuten and Honey further reflects the region’s shifting consumer habits. Moreover, North American brands are integrating coupons into digital wallets like Apple Pay and Google Pay for seamless in-store and online redemption. This convergence of technology, consumer behavior, and retail strategy positions North America as a key player in the global market.

Key Highlights

• The global digital coupons market size was valued at USD 8.22 billion in 2024 and is estimated to grow from USD 9.72 billion in 2025 to reach USD 37.16 billion by 2033, growing at a CAGR of 8.25% during the forecast period (2025–2033).
• By type, the global digital coupons market is segmented into product coupons, shipping coupons, sitewide coupons, discount vouchers, cashback offers, and others.
• By device platform, the market is categorized into desktop and mobile.
• By application, the market is divided into retail, food & beverage, travel & tourism, healthcare & wellness, entertainment & media, consumer electronics, apparel and fashion, and others.
• By end-user, the market is segmented into individual consumers and businesses (B2B coupons and promotional deals).
• North America is the highest shareholder in the global market.

Competitive Players

1. Groupon, Inc.
2. Honey Science Corporation (a PayPal company)
3. RetailMeNot, Inc.
4. Rakuten, Inc.
5. com LLC (a Quotient Technology company)
6. VoucherCodes (a RetailMeNot brand)
7. Savings.com
8. Valpak Direct Marketing Systems, Inc.
9. Slickdeals, LLC
10. ShopAtHome.com

Recent Developments

• In July 2025, Takeads rolled out Takedeals, an AI-driven solution that standardizes coupon feeds from 80+ affiliate networks into a unified, contextual, multilingual format. This enables seamless personalized coupon integration for publishers, chatbots, extensions, and apps in real time.

Segmentation

1. By Type
   1. Product Coupons
   2. Shipping Coupons
   3. Sitewide Coupons
   4. Discount Vouchers
   5. Cashback Offers
   6. Others
2. By Device Platform
   1. Desktop
   2. Mobile
3. By Application
   1. Retail
   2. Food & Beverage
   3. Travel & Tourism
   4. Healthcare & Wellness
   5. Entertainment & Media
   6. Consumer Electronics
   7. Apparel and Fashion
   8. Others
4. By End-User
   1. Individual Consumers
   2. Businesses (B2B coupons and promotional deals)
5. By Regions
   1. North America
   2. Europe
   3. Asia-Pacific
   4. Latin America
   5. The Middle East and Africa