Global Education Apps Market Grows at a CAGR of 21.04%

Introduction

One of the primary aspect driving the growth of the global education apps market is the continued adoption of remote and hybrid learning models, a shift that accelerated during the COVID-19 pandemic. Even after the pandemic, both educational institutions and learners are favoring digital platforms due to their convenience and accessibility.

Another significant driver is the surging demand for lifelong learning and skill enhancement, especially among professionals in areas such as coding, business, and language acquisition. Education apps cater well to these needs by providing affordable, self-directed, and personalized learning experiences for adult users.

Additionally, substantial venture capital investments in the edtech industry are spurring innovation. Companies are leveraging advanced technologies like artificial intelligence, gamification, and adaptive learning to boost user engagement and improve learning outcomes. These innovations are making education apps more efficient and attractive, resulting in their growing popularity among users of all ages and educational backgrounds worldwide.

Market Dynamics

Increased smartphone and internet penetration drive the global market

The comprehensive adoption of smartphones and the expanding availability of internet connectivity have become key drivers of growth in the global education apps market. As mobile devices become more cost-effective and internet infrastructure improves, particularly in developing regions, more learners are embracing digital platforms for their educational needs.

• Recent statistics from Ericsson indicate that there are around 7.4 billion smartphones in use globally, covering nearly 87% of the world’s population. Moreover, the International Telecommunication Union (ITU) reports that in 2024, about 5.5 billion people, roughly 68% of the global population, are internet users, an increase from 65% in 2023.

This growing digital penetration allows learners from diverse backgrounds and geographies to access educational content online. As a result, education apps are now reaching previously unserved populations, unlocking new growth opportunities and fast-tracking the global shift toward digital learning.

Government initiatives promoting digital education create tremendous opportunities

Government-backed digital education initiatives are opening up substantial growth opportunities for the global education apps market. Policymakers worldwide are increasingly advocating for the integration of technology in classrooms to provide equitable and high-quality education. These efforts are especially effective in narrowing learning disparities in remote and underserved communities.

• For example, Estonia has introduced the “AI Leap” initiative to advance digital learning. From September 2025, the program will equip both students and teachers with individual AI accounts, aiming to reach 58,000 students and 5,000 teachers by 2027. Instead of restricting smartphone use, this initiative encourages using them as educational tools.

Such programs are driving the widespread adoption of education apps, strengthening collaboration between the public and private sectors, and promoting innovation in the edtech space, thereby setting the stage for rapid global market growth.

Regional Analysis

In North America, the education apps market is thriving due to widespread digital adoption, high internet penetration, and strong investments in edtech. The U.S. leads the region, driven by growing demand for remote learning solutions in K-12 and higher education. For example, Khan Academy, based in California, has witnessed a surge in users with its free, curriculum-aligned content. Similarly, Duolingo, a Pittsburgh-based language-learning app, has expanded into K-12 classrooms with Duolingo ABC for early literacy.

Canada is also experiencing growth, with platforms like Knowledgehook gaining traction by offering personalized math learning tools to schools across provinces. The region’s focus on skill development, especially in AI, coding, and STEM, is fueling demand for specialized apps. Additionally, government support, such as the U.S. Department of Education’s digital equity initiatives, is further driving the adoption of accessible and inclusive education technologies.

Key Highlights

• The global education apps market size was valued at USD 6.01 billion in 2024 and is estimated to grow from USD 7.27 billion in 2025 to reach USD 33.51 billion by 2033, growing at a CAGR of 21.04% during the forecast period (2025–2033).
• By type, the global education apps market is segmented into learning management systems (LMS), language learning apps, STEM-focused educational apps, skill development & certification apps, test preparation apps, and others.
• By operating system, the market is categorized into Android, iOS, Windows, and others.
• By deployment mode, it is divided into cloud-based, on-premise, and SaaS (software as a service).
• By end-user, the market is segmented into K-12 students, higher education students, and business institutions.
• North America is the highest shareholder in the global market.

Competitive Players

1. Duolingo
2. BYJU’S
3. Coursera Inc.
4. Khan Academy
5. Udemy Inc.
6. Google LLC
7. Microsoft Corporation
8. Babbel GmbH
9. Edmodo
10. Age of Learning Inc.

Recent Developments

• In July 2025, at ISTE 2025, Google unveiled “Gemini for Education”, a suite of AI‑powered tools built on the Gemini 2.5 Pro model and integrated into Google Workspace for Education, free to all edu users. Features include interactive diagrams, personalized quiz creation, automated audio/video summaries, and over 30 AI utilities available via Classroom, Forms, NotebookLM, and Google Vids. Notably, student data won’t be used to train AI, and youth protection filters have been added.

Segmentation

1. By Type
   1. Learning Management Systems (LMS)
   2. Language Learning Apps
   3. STEM-focused Educational Apps
   4. Skill Development & Certification Apps
   5. Test Preparation Apps
   6. Others
2. By Operating System
   1. Android
   2. iOS
   3. Windows
   4. Others
3. By Deployment Mode
   1. Cloud-based
   2. On-Premise
   3. SaaS (Software as a Service)
4. By End-User
   1. K-12 Students
   2. Higher Education Students
   3. Business Institutions