23 Jul, 2026
According to Straits Research, the global AI in sports market size was valued at $8.6 billion in 2025 and is projected to grow from $10.40 billion in 2026 to $47.91 billion by 2034, registering a CAGR of 20.9% during the forecast period 2026–2034.
The AI in Sports Market is driven by the expanding utilization of intelligent performance systems, rising integration of automated video analytics, and rapid adoption of data-driven decisioning tools across professional leagues, training academies, and broadcast networks. Growing demand for real-time player insights, enhanced tactical modeling, and personalized fan engagement experiences is accelerating the deployment of AI solutions across multiple sporting disciplines. The increasing shift toward a digital-first sports ecosystem, coupled with higher investments in structured performance science programs, is strengthening market growth across player development, coaching, and media operations.
Expanding strategic initiatives among sports organizations, technology providers, and analytics platforms in the U.S., U.K., Germany, Japan, and Australia are some of the factors driving market growth. The collaboration in innovative thinking around generative AI-enabled content creation to automated officiating systems and edge-based athlete monitoring opens up a wealth of new opportunities for teams, federations, and broadcasters alike. As AI becomes inseparable from competitive readiness to fan engagement, the market keeps evolving toward more intelligent, efficient, and immersive sports environments.
sales@straitsresearch.com