AI in Sports Market Revenue Grows at a CAGR of 20.9%.

Introduction

Straits Research published the report, “AI in Sports Market Size & Outlook, 2026–2034”. According to the study, the market size is valued at USD 8.6 billion in 2025 and is projected to expand to USD 47.91 billion by 2034, registering a compound annual growth rate (CAGR) of 20.9%.

Market Dynamics

The AI in Sports Market is driven by the expanding utilization of intelligent performance systems, rising integration of automated video analytics, and rapid adoption of data-driven decisioning tools across professional leagues, training academies, and broadcast networks. Growing demand for real-time player insights, enhanced tactical modeling, and personalized fan engagement experiences is accelerating the deployment of AI solutions across multiple sporting disciplines. The increasing shift toward a digital-first sports ecosystem, coupled with higher investments in structured performance science programs, is strengthening market growth across player development, coaching, and media operations.

Expanding strategic initiatives among sports organizations, technology providers, and analytics platforms in the U.S., U.K., Germany, Japan, and Australia are some of the factors driving market growth. The collaboration in innovative thinking around generative AI-enabled content creation to automated officiating systems and edge-based athlete monitoring opens up a wealth of new opportunities for teams, federations, and broadcasters alike. As AI becomes inseparable from competitive readiness to fan engagement, the market keeps evolving toward more intelligent, efficient, and immersive sports environments.

Market Highlights

• Segmental Leadership: Predictive Analytics holds the largest share (41.32%), driven by the adoption of live forecasting systems, including real-time forecasting models.
• Technology Outlook: Generative AI is expected to witness the highest adoption momentum, holding a 33.18% market share in 2025.
• Application Focus: Player Performance Tracking is expected to grow at the highest CAGR of 22.94%, driven by rising demand for real-time athlete insights.
• Regional Insights: North America dominates with 38.27% share, supported by strong sports technology investments and widespread analytics integration across major leagues.

Competitive Players

1. IBM
2. Microsoft
3. SAP SE
4. Oracle
5. Amazon Web Services (AWS)
6. Catapult Sports
7. Stats Perform
8. Sportradar
9. Zebra Technologies
10. Hawk-Eye Innovations
11. Second Spectrum
12. Hudl
13. ShotTracker
14. Zebra MotionWorks
15. Playermaker
16. Synergy Sports
17. Sportlogiq
18. Pixellot
19. Veo Technologies
20. SAS Institute
21. Others

Recent Developments

Segmentation

1. By Type (2022-2034)
   1. Predictive Analytics
   2. Computer Vision
   3. Natural Language Processing
   4. Robotics
2. By Technology (2022-2034)
   1. Machine Learning
   2. Deep Learning
   3. Generative AI
   4. Edge AI
3. By Application (2022-2034)
   1. Player Performance Tracking
   2. Fan Engagement
   3. Injury Prevention
   4. Coaching Optimization
   5. Broadcast Enhancement
4. By Region (2022-2034)
   1. North America
   2. Europe
   3. Asia Pacific
   4. Middle East and Africa
   5. Latin America