Global Chia Seeds Market Grows Steadily at a CAGR of 11.13%

Introduction

The global chia seeds market is experiencing steady growth, driven by several key consumer trends. One major factor is the rising demand for gluten-free products, particularly among individuals with gluten intolerance or celiac disease, who are increasingly turning to natural alternatives like chia seeds. As a naturally gluten-free option, chia seeds meet this demand effectively.

Additionally, the market is benefiting from the surging preference for clean-label and organic food products. Consumers are showing greater interest in ingredients that are natural, non-GMO, and minimally processed. Chia seeds align well with this trend due to their wholesome and nutrient-rich profile, which includes high amount of fiber, omega-3 fatty acids, and antioxidants.

Moreover, the global movement toward plant-based and sustainable diets is contributing to the increasing popularity of chia seeds. As a plant-based superfood, they appeal to health-conscious consumers looking for environmentally friendly and nutritious food options. These combined factors are significantly boosting the adoption of chia seeds across various food and beverage segments worldwide.

Market Dynamics

Health and wellness awareness drives the global market

The flourishing global emphasis on health and wellness is a major factor driving the growth of the chia seeds market. As more consumers shift toward nutrient-rich diets that prioritize natural superfoods, chia seeds have gained popularity owing to their high content of omega-3 fatty acids, fiber, protein, and antioxidants. These components are known to support cardiovascular health, help in digestion, and assist with weight management, making chia seeds a preferred choice among health-conscious individuals.

• For example, a 2025 study revealed that adding chia seeds to the diet enhanced memory and cognitive flexibility. The presence of omega-3s and antioxidants in chia seeds contributes to neuroprotection and improved brain function, leading to better cognitive performance and mental wellness among participants.

This increasing recognition of chia seeds’ health benefits is significantly boosting their use in functional foods and dietary supplements across the globe.

Private label growth creates tremendous opportunities

The growing prominence of the private label segment presents a valuable opportunity for the chia seeds market. As more retailers prioritize the development of their own health-oriented product lines, chia seeds are increasingly being incorporated due to their reputation as a superfood and their strong nutritional profile.

• According to a Grocery Dive report, the private label sector saw impressive growth in 2024, reaching a record $271 billion in sales, a 3.9% increase over the previous year. Importantly, store brands outperformed national brands in both dollar and unit sales, with unit sales for private labels rising 2.3% since 2021, while national brands saw a 6.8% decline.

This shift reflects growing consumer confidence in retailer-branded products and creates opportunities for chia seed producers to collaborate with retailers, expanding their reach through cost-efficient, high-margin private label arrangements.

Regional Analysis

The North American chia seeds market is witnessing strong growth driven by the surging health consciousness and a surge in demand for plant-based superfoods. Consumers in the U.S. and Canada are embracing chia seeds for their rich omega-3 fatty acids, fiber, and antioxidant properties, incorporating them into smoothies, salads, and baked goods. Major retailers like Whole Foods and Trader Joe’s have expanded their chia seed offerings, including organic and flavored varieties, catering to diverse consumer preferences.

Additionally, the rise of vegan and gluten-free diets is fueling demand, with chia seeds used as egg substitutes in vegan baking gaining popularity. Innovations such as chia-infused protein bars and ready-to-drink beverages by brands like Health Warrior and Chobani further enhance market growth. Moreover, increased e-commerce sales and subscription-based health food services in North America provide convenient access, expanding consumer reach and driving steady market expansion.

Key Highlights

• The global chia seeds market size was valued at USD 1.01 billion in 2024 and is estimated to grow from USD 1.22 billion in 2025 to reach USD 2.61 billion by 2033, growing at a CAGR of 11.13% during the forecast period (2025–2033).
• By type, the global chia seeds market is segmented into black chia seeds, white chia seeds, and brown chia seeds. The black chia seeds segment dominated the market.
• By form, the market includes whole seeds, ground/milled chia seeds, chia oil, chia flour, and others. The whole seeds segment held the largest market share.
• By application, the market is segmented into food and beverages, nutraceuticals and dietary supplements, cosmetics and personal care, animal feed, and other applications. The food and beverages segment held a dominant market share.
• Based on distribution channel, the market is divided into supermarkets and hypermarkets, health food stores, online retail, convenience stores, and others. The supermarkets and hypermarkets segment held the largest market share.
• North America is the highest shareholder in the global market.

Competitive Players

1. The Chia Co
2. Mamma Chia
3. Navitas Organics
4. Spectrum Essentials (Hain Celestial Group)
5. Healthworks
6. Benexia
7. Naturya
8. Chiatrition Chia
9. Glanbia plc
10. Nutiva

Recent Developments

• In January 2025 – Kodiak Cakes has teamed up with actor and chief brand officer Zac Efron to introduce a new instant oatmeal flavor: Apple Brown Sugar Pecan. Packed with 14 grams of protein, this oatmeal is made with 100% whole grains and prebiotic fiber. It also includes some of Efron’s favorite ingredients, such as chia seeds, pumpkin seeds, and cranberry seeds.

Segmentation

1. By Type:
   1. Black Chia Seeds
   2. White Chia Seeds
   3. Brown Chia Seeds
2. By Form:
   1. Whole Seeds
   2. Ground/Milled
   3. Chia Oil
   4. Chia Flour
   5. Others
3. By Application:
   1. Food & Beverages
   2. Nutraceuticals & Dietary Supplements
   3. Cosmetics & Personal Care
   4. Animal Feed
   5. Others
4. By Distribution Channel:
   1. Supermarkets/Hypermarkets
   2. Health Food Stores
   3. Online Retail
   4. Convenience Stores
   5. Others
5. By Regions
   1. North America
   2. Europe
   3. Asia-Pacific
   4. Latin America
   5. The Middle East and Africa