Flexible packaging is a method of packaging products using non-rigid materials, allowing for more affordable and customizable options. Due to its high efficiency and low cost, its relatively novel packaging method has acquired popularity. Flexible packaging refers to any package or component whose form is easily adjustable during filling and use. Flexible packaging consists of bags, containers, wraps, liners, roll stock, and other products manufactured from plastic, paper, film, aluminum foil, or any combination of these materials.
A flexible refill pouch (1 L) can carry 5% more product than a plastic refill bottle (946 ml) despite weighing 55% less. Utilizing a flexible pouch instead of a glass canister will result in a 70% reduction in weight. There is a constant demand for lightweight packaging materials from the food, pharmaceutical, and other end-user industries to reduce transportation and packaging unit costs. Flexible packaging has effectively replaced rigid packaging on several levels. The increased demand for lightweight, flexible packaging is a primary factor fueling market growth.
In the Asia-Pacific region, revenue turnover margins have been on the upper end. Population growth, particularly population migration to urban areas over the past five years, has contributed to a rise in revenue. The consumer products and pharmaceutical industries have generated the most demand in the Asia-Pacific region. Government incentives and the absence of regulatory policy implementation systems have also significantly contributed to revenue growth in these emerging markets.
China's e-commerce market will significantly bring margins into a profitable range for many industry participants. The e-commerce sector is increasing its profit margins by utilizing cutting-edge technology at various points along the value chain. Flexible packaging makes up more than 70% of the equipment the e-commerce sector needs. The e-commerce industry requires more advanced and effective technology to serve consumers efficiently. In turn, this will create numerous market opportunities in the future years.
Asia-Pacific is the most significant global flexible packaging market shareholder and is anticipated to exhibit a CAGR of 5.02% during the forecast period. This region is the most desirable market for manufacturers of flexible packaging due to its high domestic demand and plentiful, low-cost labor. Therefore, market participants concentrate on this region to increase their market share and profitability. Population growth, urbanization expansion, and rising food expenditures, particularly in China and India, are the primary growth drivers of the flexible packaging market in Asia-Pacific. Moreover, the rising consumption of seafood products such as sushi, a staple food in Japan, is anticipated to bolster the market for flexible packaging over the forecast period.
Furthermore, key participants in the flexible packaging market use expansions and investments, acquisitions, agreements, and the introduction of new products to strengthen their positions. The market for flexible packaging is expected to be bolstered by a strengthening global economy, an expanding labor force, and an increase in domestic demand for food and pharmaceutical products.
Europe is estimated to exhibit a CAGR of 4.24% over the forecast period. The market for flexible packaging in Europe is predicted to expand considerably during the forecast period due to accelerating economic growth and rising disposable income among consumers. In addition to aseptic, retort, anti-counterfeit, and child-resistant packaging, vendors with technologically advanced equipment have an advantage on the market. Most end-user markets, such as coffee, pets, and fresh food, have experienced robust growth in recent years. Compact homes demand more single-serve options, and consumer demand for a wider selection of goods is also rising. This supports the transition from rigid to flexible packaging, as flexible packaging is more convenient and better adapted to contemporary lifestyles.