Global Healthy Biscuits Market Grows at a Staggering CAGR of 5.1%

Introduction

Healthy biscuits are baked snack products with high-fiber, low-sugar, and nutrient-enriched ingredients such as whole grains, nuts, seeds, and plant-based proteins. These biscuits appeal to consumers looking for healthier alternatives without sacrificing taste or texture.

The global healthy biscuits market is expanding rapidly, driven by rising health awareness, increasing demand for clean-label and functional foods, and a growing preference for convenient, nutritious snacks. Consumers are paying closer attention to sugar intake, which has boosted sales of digestive, protein, and gluten-free biscuits. Major brands, including Mondelez International, Britannia Industries, and Nestlé, are broadening their product portfolios with organic, fortified, and sugar-free options to meet the needs of health-conscious buyers.

Furthermore, government policies advocating lower sugar consumption and higher fiber content in food products support market growth. The launch of new flavors and innovative packaging, combined with the increasing influence of e-commerce channels, is creating new opportunities for key players in the industry.

Market Dynamics

Growing demand from health-conscious consumers drives market growth

Increasing awareness of diet-related health concerns such as obesity, diabetes, and heart disease is fueling demand for healthier food options. Consumers are shifting away from conventional biscuits high in refined sugars and unhealthy fats, opting for nutrient-dense alternatives. Beyond weight management, people are considering gut health, energy levels, and overall wellness, prompting brands to develop more innovative formulations.

The World Health Organization (WHO) reported in 2024 that over 39% of adults worldwide are overweight, with 13% classified as obese, underscoring the urgent need for healthier food choices. In response, major manufacturers are introducing low-calorie and high-protein biscuits to cater to this growing demand.

• For instance, in January 2025, Mondelēz International expanded its belVita Breakfast Biscuits range with a high-protein variant designed for fitness-conscious consumers. This new product supports sustained energy release and muscle recovery, addressing a key demand in the functional snacks segment.

The growing preference for natural ingredients, transparent labeling, and balanced nutrition intensifies competition, prompting brands to reformulate existing products and launch innovations to meet evolving consumer expectations.

Rise of e-commerce and direct-to-consumer (DTC) sales

The increasing adoption of online retail and direct-to-consumer (DTC) strategies unlocks new opportunities for healthy biscuit brands. Digital platforms enable manufacturers to connect directly with consumers, offer personalized nutrition solutions, and expand their market reach beyond traditional brick-and-mortar stores. As digital shopping gains momentum, companies investing in strong online distribution strategies are expected to gain a competitive advantage.

• For example, in December 2024, Britannia Industries launched a high-fiber biscuit range exclusively on Amazon and Flipkart, leading to a 23% surge in online sales within three months. The company also introduced AI-driven personalized biscuit bundles to cater to individual consumer preferences.
• Similarly, in January 2025, Clif Bar & Company expanded its digital footprint by partnering with Amazon and Walmart+ to launch exclusive online-only snack bars and biscuit bundles, aligning with the trend toward e-commerce.

This digital transformation provides a significant opportunity for healthy biscuit brands to expand product accessibility, enhance consumer engagement, and drive sales through online marketplaces, direct sales platforms, and personalized digital marketing strategies.

Regional Analysis

North America dominates the global healthy biscuits market due to increasing consumer nutrition awareness, growing demand for functional snacks, and strong regulatory policies promoting clean-label products. The United States and Canada are key markets, with consumers actively seeking organic, gluten-free, and protein-enriched biscuits as part of health-conscious diets. Strict regulatory guidelines are further driving industry growth. For instance, the U.S. FDA’s 2024 regulations called for reduced added sugars in packaged foods, prompting companies to reformulate their biscuits with healthier alternatives.

With rising health awareness, continuous product innovation, and strategic partnerships with fitness brands and wellness retailers, the North American healthy biscuits market is projected to maintain its dominance in the coming years.

Key Highlights

• The global healthy biscuits market size was valued at USD 8.92 billion in 2024 and is projected to grow from USD 9.63 billion in 2025 to reach USD 14.78 billion by 2033, expanding at a CAGR of 5.1% during the forecast period (2025–2033).
• Based on product type, the market is segmented into digestive biscuits, protein biscuits, and gluten-free biscuits. Digestive biscuits dominate the healthy biscuits market due to their high fiber content and digestive health benefits.
• Based on ingredients, the market is segmented into whole-grain biscuits and low-sugar & sugar-free biscuits. Whole-grain biscuits are leading the market as consumers seek nutrient-dense alternatives.
• Based on distribution channels, the market is segmented into supermarkets & hypermarkets and online retail. Supermarkets & Hypermarkets hold the largest share due to their extensive product variety and brand availability.
• Based on region, the global market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America dominates the global market.

Competitive Players

1. Mondelez International
2. Kellogg’s
3. Britannia Industries
4. Parle Products
5. Nestlé S.A.
6. General Mills
7. Schär
8. Arnott’s Biscuits
9. Bahlsen GmbH
10. Want Want Group
11. Dali Foods
12. Carman’s Fine Foods

Recent Developments

• In February 2025, Dirk van de Put, CEO of Mondelez International, announced that the company's products in the U.S. would undergo reformulations to comply with the "Make America Healthy Again" initiative led by Health Secretary Robert F. Kennedy Jr. This initiative aims to address chronic diseases and promote healthier food options. The reformulations are expected to lead to increased production costs, potentially resulting in higher consumer prices.
• In October 2024, Tate & Lyle continued its transformation from a traditional sugar producer to a leader in sugar reduction solutions. The company developed ingredients like Sta-Lite polydextrose fiber, enabling the production of lower-calorie biscuits, such as McVitie's "The Light One," aligning with consumer preferences for healthier options.

Segmentation

1. By Product Type
   1. Digestive Biscuits
   2. Protein Biscuits
   3. Gluten-Free Biscuits
2. By Ingredients
   1. Whole Grain Biscuits
   2. Low-Sugar & Sugar-Free Biscuits
3. By Distribution Channel
   1. Supermarkets & Hypermarkets
   2. Online Retail
4. By Region
   1. North America
   2. Europe
   3. Asia-Pacific
   4. Latin America
   5. The Middle East and Africa