Global Herbal Shampoo Market Grows Steadily at a CAGR of 7.04%

Introduction

The global herbal shampoo market is driven by a rising preference for natural and organic products, supported by growing awareness of their health and environmental benefits. Cultural acceptance of herbal remedies, particularly in regions with strong Ayurvedic and traditional medicine influence, further boosts adoption. Increasing scalp and hair issues such as dandruff, sensitivity, and thinning are pushing consumers toward gentle, toxin-free alternatives with therapeutic benefits.

Additionally, the rapid growth of e-commerce has expanded access to herbal shampoos, enabling niche brands to reach global audiences. Social media and beauty influencers are playing a key role in shaping consumer preferences, promoting clean and health-focused hair care routines. Furthermore, the surging disposable income in emerging economies is fueling demand for premium herbal shampoos, as consumers increasingly associate natural formulations with higher quality and long-term hair health benefits.

Market Dynamics

Rising concerns over hair damage caused by chemical-based shampoos drive the global market

Rising awareness about the adverse effects of synthetic chemicals in hair care products is propelling global market growth. Chemicals such as sulfates, parabens, and formaldehyde-releasing preservatives have been associated with scalp irritation, dryness, and long-term hair damage.

• For example, a May 2025 study published in Environmental Science & Technology Letters revealed that 53% of Black and Latina women surveyed used at least one personal care product, including shampoos, containing formaldehyde-releasing preservatives. These substances, recognized as human carcinogens, are often disguised under unfamiliar names, and weak labeling and regulatory standards in the U.S. make them challenging to avoid.

Such insights are encouraging consumers to turn toward natural, plant-based formulations that provide gentle cleansing while supporting hair health. This growing preference is boosting the demand for herbal shampoos worldwide, especially in the premium and organic segments.

Development of eco-friendly substations creates tremendous opportunities

The global market is experiencing increasing opportunities driven by the rise of innovative and eco-friendly packaging, as consumers show a surging preference for sustainable beauty solutions. Today’s buyers want products that reflect their environmental values while providing convenience and visual appeal. This trend is pushing brands to adopt creative, planet-conscious designs that improve both usability and brand perception.

• For example, at the Marie Claire 2025 Skin & Hair Awards, several brands were celebrated for sustainable packaging initiatives, Paul Mitchell launched refillable aluminum bottles, while Malibu C embraced eco-driven strategies. Such efforts reflect a clear industry movement toward combining sustainability with style.

In the herbal shampoo category, the use of biodegradable bottles, compostable labels, and concentrated solid bars not only minimizes waste but also boosts brand loyalty and drives market expansion.

Regional Analysis

The Asia-Pacific herbal shampoo market is experiencing robust growth, driven by the region’s deep-rooted preference for natural and Ayurvedic hair care solutions. Countries like India, China, and Thailand are witnessing strong demand due to the surging consumer awareness of chemical-free products and the popularity of traditional ingredients such as neem, amla, ginseng, and green tea.

In India, brands like Himalaya and Dabur are expanding their herbal shampoo lines, while Chinese brands are incorporating TCM (Traditional Chinese Medicine) herbs like He Shou Wu for hair health. Rising urbanization and the influence of K-beauty in South Korea are encouraging premium herbal formulations, such as LG Household & Health Care’s Reen shampoos. E-commerce platforms like Tmall, Nykaa, and Lazada are boosting accessibility, enabling niche herbal brands to reach wider audiences across APAC, further propelling market growth.

Key Highlights

• The global herbal shampoo market size was valued at USD 2.99 billion in 2024 and is projected to grow from USD 3.20 billion in 2025 to reach USD 5.52 billion by 2033, growing at a CAGR of 7.04% during the forecast period (2025–2033).
• By ingredient type, the market is categorized into aloe vera-based, neem-based, hibiscus-based, amla-based, tea tree-based, and others.
• By form, it is divided into liquid, bars, and powder. The liquid segment held the largest share.
• By gender, it is segmented into women and men. The women segment held the largest market share.
• By distribution channel, it is classified into supermarket and hypermarket, specialty stores, online, and others. The supermarket and hypermarket segment led the market.
• Asia-Pacific is the highest shareholder in the global market.

Competitive Players

1. Procter & Gamble (Herbal Essences)
2. Unilever
3. L’Oréal S.A.
4. Himalaya Herbal Healthcare
5. Patanjali Ayurved Ltd.
6. Dabur India Ltd.
7. Mamaearth
8. WOW Skin Science
9. Biotique Ayurvedics Pvt. Ltd.
10. Forest Essentials
11. Khadi Natural Healthcare
12. Kao Corporation

Recent Developments

• In August 2025, Gemz launched travel-friendly shampoo and conditioner tablets, offering water-activated, single-dose formats like Hydration Lock, Curly Days, and Rainy-Day Anti-Frizz. Designed for eco-conscious and on-the-go consumers, these tablets minimize buildup, reduce packaging waste, and provide a convenient, customizable haircare solution for frequent travelers and sustainability-focused users.

Segmentation

1. By Ingredient Type
   1. Aloe Vera-based
   2. Neem-based
   3. Hibiscus-based
   4. Amla-based
   5. Tea Tree-based
   6. Others
2. By Form
   1. Liquid
   2. Bars
   3. Powder
3. By Gender
   1. Women
   2. Men
4. By Distribution Channel
   1. Supermarket and Hypermarket
   2. Specialty Stores
   3. Online
   4. Others