Global Instant Tea Premix Consumption Market Grows Steadily at a CAGR of 6.9%

Introduction

Instant tea premix is a quick-brewing alternative to regular tea. This tea is highly favored in offices due to its ease of handling and preparation and its role in controlling blood sugar levels. Instant tea premixes are easy-to-make drinks made from powder, milk, or water that boost metabolism and keep you hydrated for a long time.

Market Dynamics

Increasing Focus on Calorie Reduction by Various Companies Drives the Global Market

Businesses are putting a lot of effort into reducing calories and developing wholesome, low-calorie premixes with added vitamins and proteins to quicken metabolism. For instance, Starbucks Corp., one of the major players in the beverage industry, offers a variety of VIA instant ready brew drinks, including instant very berry hibiscus and vanilla latte, both of which have only 50 calories in them. As a result, businesses' increased emphasis on producing low-calorie beverages helps to expand the market.

Introduction of Fresh Flavors Creates Tremendous Opportunities

The introduction of organic and herbal products has drawn a sizable consumer base, which is expected to spur market expansion. Examples include instant tulsi tea, mint tea, hibiscus tea, turmeric herbal tea, and tea made with other plants. These have a delicious flavor and excellent quality, which appeal to tea drinkers. To increase sales, companies are introducing new flavors of instant tea due to the rise in tea lovers eager to try new varieties, which is expected to create opportunities for market growth over the forecast period.

Regional Analysis

North America is the most significant shareholder in the global instant tea premix consumption market and is expected to grow at a CAGR of 6.5% during the forecast period. The region is anticipated to grow the fastest due to the high prevalence of instant tea consumption, the variety of teas offered, and the number of customers. Additionally, the medicinal and health benefits of the region's herbs draw customers. In North America, tea has long been the most popular beverage. The largest market for instant tea premixes and one of the largest tea importers in the world are both in the United States. Customers in this region are more interested in health-conscious products like functional food and beverages due to changing lifestyles. Instead of alcoholic beverages, consumers are more concerned with a sustainable food supply and healthier alternatives. The increased consumption of tea products has increased the demand for instant tea premixes.

Europe is expected to grow at a CAGR of 6.6%, generating USD 775.35 million during the forecast period. People in Europe are turning to organic products as consumer preferences for a pesticide-free diet have grown, which supports market growth. Europe has historically been one of the top tea-consuming regions in the world. Turkey, Ireland, and the UK are the top three countries for tea consumption, making tea the most popular beverage in Europe. Market expansion is significantly aided by rising consumer demand for healthier food and beverage options. Black tea is the most popular type in European countries. In addition, green tea and herbal teas are gaining popularity in the European market due to their alleged health benefits.

Key Highlights

• The global instant tea premix consumption market was valued at USD 1,447.0 million in 2021. It is expected to reach USD 2,637.95 million by 2030, growing at a CAGR of 6.9% during the forecast period (2022–2030).
• Based on foam, the global instant tea premix consumption market is bifurcated into powder, paste, and granules. The power segment is the highest contributor to the market and is expected to grow at a CAGR of 6.5% during the forecast period.
• Based on product type, the global instant tea premix consumption market is bifurcated into cardamom tea premix, ginger tea premix, masala tea premix, lemon tea premix, and lemon grass tea premix. The cardamom tea premix segment owns the highest market share and is expected to grow at a CAGR of 6.6% during the forecast period.
• Based on the distribution channel, the global instant tea premix consumption market is bifurcated into supermarkets/Hypermarkets, specialty stores, discount stores, convenience stores, and e-commerce. The supermarkets/hypermarkets segment is the highest contributor to the market and is expected to grow at a CAGR of 6.4% during the forecast period.
• North America is the most significant shareholder in the global instant tea premix consumption market and is expected to grow at a CAGR of 6.5% during the forecast period.

Competitive Players

1. Ito En Ltd.
2. The Republic of Tea Inc.
3. The Coca-Cola Company
4. Tata Global Beverages
5. Keurig Green Mountain Inc.
6. Dunkin Brands Group Inc
7. Pepsico Inc.
8. Unilever
9. Wagh Bakri Tea Group
10. Nestle S.A.

Recent Developments

• March 2024 - The Wagh Bakri Tea Group presented Wagh Bakri Instant Saffron Tea and Wagh Bakri Instant Express Tea, two varieties of its instant tea. The Wagh Bakri quick premix collection of flavors, which currently includes Masala, Elaichi, Ginger, and Lemongrass, is strengthened by the addition of these two additional varieties. With these instant tea varieties, one can enjoy the same universally pleasing and revitalizing taste of Wagh Bakri Tea.
• March 2024 - With the impending launch of the state's first commercial production of green-leaf tea powder, a new chapter in the history of Assam tea is about to begin. Additionally, five distinct flavors of tea tablets will be made from the tea powder. In 1987–1988, the Tocklai Tea Research Institute, working with a tea firm, attempted to manufacture tea pills. Although they could produce it in an experimental setting, at the time, no efforts were made to market or popularize it.

Segmentation

1. By Form
   1. Powder
   2. Paste
   3. Granules
2. By Product
   1. Cardamom Tea Premix
   2. Ginger Tea Premix
   3. Masala Tea Premix
   4. Lemon Tea Premix
   5. Lemon Grass Tea Premix
3. By Type
   1. No Sugar Tea Premixes
   2. With Sugar Tea Premixes
4. By Nature
   1. Organic tea premixes
   2. Conventional tea premixes
5. By Application
   1. Residential
   2. Commercial
6. By Distribution Channels
   1. Supermarket/Hypermarket
   2. Specialty Stores
   3. Discount Stores
   4. Convenience Stores
   5. E-Commerce