Global Lip Powder Market Grows Steadily at a CAGR of 6.02%

Introduction

One of the primary aspects driving the growth of the global lip powder market is the rising consumer inclination toward clean, vegan, and cruelty-free beauty products. Lip powders typically contain simplified formulations with minimal preservatives, making them a suitable option for clean beauty enthusiasts. This trend resonates strongly with the growing demand for ethical and transparent cosmetic products, particularly among Millennials and Gen Z consumers.

Moreover, the expanding role of e-commerce is significantly boosting market expansion. Online platforms such as Sephora, Amazon, and brand-specific websites offer broader accessibility, convenient product comparisons, and tailored shopping experiences. Enhanced by digital innovations like augmented reality (AR) try-on features and virtual tutorials, consumers are increasingly open to trying new product formats like lip powders, supporting wider market penetration.

Market Dynamics

Growing popularity of lightweight cosmetics drives the global market

The growing preference for lightweight cosmetics is playing a key role in augmenting the expansion of the global lip powder market. Consumers are moving far from heavy, full-coverage makeup in favor of breathable products that offer a more natural finish and enhance their features without masking them. Lip powders fit seamlessly into this trend, delivering a soft, diffused color with a feather-light feel.

• According to Woman & Home, the "barely-there" makeup style, characterized by minimal coverage, airy textures, and a natural look, is expected to lead beauty trends in 2025. Furthermore, The National notes a shift toward "satin skin," a finish that combines matte and luminous elements, gradually replacing the high-shine “glass skin” aesthetic. Achieving this balanced look requires lightweight, skincare-infused makeup formulations.

With their buildable texture and understated pigment, lip powders meet these emerging preferences, making them an increasingly popular choice in contemporary beauty routines.

Innovation in dual-use and multi-functional products creates tremendous opportunities

The growing demand for multi-functional beauty products reflects consumers’ desire for convenience, efficiency, and value in their makeup routines. Lip powders that double as blush or eyeshadow cater to this trend, attracting minimalists, frequent travelers, and environmentally conscious users. These versatile formulations not only help reduce product clutter but also encourage creativity and flexible application.

• For example, in September 2023, Chanel introduced its 31 Le Rouge satin collection, featuring refillable glass packaging inspired by 31 Rue Cambon. Infused with gardenia oil and maracuja, the formula provides long-lasting color for up to eight hours and can also be used for a natural cheek tint.

This blend of luxury and practicality highlights the industry's shift toward hybrid-use products. Innovations in lip powder with similar multifunctionality could open new opportunities for global market growth and boost consumer interest.

Regional Analysis

The Asia Pacific lip powder market is witnessing notable growth, driven by increasing beauty consciousness and the rising influence of K-beauty trends. South Korea, a global hub for cosmetic innovation, is promoting powder-based lip formulations through brands like Etude House and 3CE, which frequently launch soft-blur and matte-finish lip powders. In Japan, consumers prefer subtle, natural looks, making lightweight and buildable lip powders popular.

India and Southeast Asian countries are also seeing rising demand, particularly among Gen Z and millennials, who are influenced by social media trends and beauty influencers. According to Statista, the Asia Pacific is projected to account for over 35% of the global cosmetics market by 2025, offering significant opportunities for lip powder brands. The expansion of online beauty platforms like Nykaa, Shopee, and Lazada further enhances accessibility, driving market penetration across urban and semi-urban areas.

Key Highlights

• The global lip powder market size was valued at USD 467.34 million in 2024 and is estimated to grow from USD 527.28 million in 2025 to reach USD 841.67 million by 2033, growing at a CAGR of 6.02% during the forecast period (2025–2033).
• By product type, the global lip powder market is segmented into palettes and pens. The palettes segment dominated the market.
• By form, the market is categorized into loose powder, pressed powder, and cream-to-powder.
• By end user, the market is divided into individual consumers, professional makeup artists, and beauty salons & studios.
• By distribution channel, the market is segmented into online and offline. The offline segment contributed the largest share of the global market.
• Asia-Pacific is the highest shareholder in the global market.

Competitive Players

1. L’Oréal S.A.
2. Maybelline New York
3. CHANEL
4. Clinique (Estée Lauder Companies Inc.)
5. MAC Cosmetics
6. Nyx Professional Makeup
7. Urban Decay (L’Oréal Group)
8. 3CE (Stylenanda)
9. Sephora (LVMH Moët Hennessy Louis Vuitton)
10. Ciaté London

Recent Developments

• In July 2025, Rhode launched the Lemontini Peptide Lip Tint at $20. This limited-edition gloss offers a sheer gold shimmer with a citrusy lemon cocktail scent. It features an upgraded formula that enhances hydration and smoothness. The full Peptide Lip Tint line will transition to this new formulation on August 14.

Segmentation

1. By Product Type
   1. Palettes
   2. Pen
2. By Form
   1. Loose Powder
   2. Pressed Powder
   3. Cream-to-Powder
3. By End User
   1. Individual Consumers
   2. Professional Makeup Artists
   3. Beauty Salons & Studios
4. By Distribution Channel
   1. Online
   2. Offline
5. By Regions
   1. North America
   2. Europe
   3. Asia-Pacific
   4. Latin America
   5. The Middle East and Africa